About Loki Wine
Loki Wine is a Consumer company based in Birmingham (United Kingdom) founded in 2012. Brand of wine. The company has 8 employees. Its website lokiwine.co.uk draws about 21 thousand monthly visits. Loki Wine offers products and services including Wine Selection, Wine Subscription, and Wine Tastings. Its focus areas include Food and Agriculture, Alcoholic Beverage Products, Wine and Multi-category. Its legal entity is LOKI WINES LTD. Its competitors include Diageo, Stock Spirits Group and William Grant & Sons.
Company details
Loki Wine was established in 2012 in Birmingham, United Kingdom, and is owned by Phil Innes. The company functions within the beverage industry, specifically as a brand for wines. Operations are centered on the development and distribution of wine products across the UK market. No additional services beyond branding and sales are specified, with activities managed from the Birmingham base.
- Headquarters Birmingham, United Kingdom
- Employees 8
- SectorsConsumer
- Website category Food and Drink · Beverages
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website lokiwine.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name Loki Wines Ltd
- Date of Incorporation 02 Jun, 2011
- Jurisdiction BIRMINGHAM, WEST MIDLANDS, ENGLAND
- Latest Funding Round$112.72K (USD), Debt – Conventional
May 2021
- Investors
- Employee Count8
Products & Services of Loki Wine
Loki Wine offers a comprehensive portfolio of products and services, including Wine Selection, Wine Subscription, and Wine Tastings.
Assortment of wines from various countries for online and in-store purchase.
Monthly delivery service for curated wine selections.
Expert-led sessions for exploring different wines and spirits.
Funding Insights of Loki Wine
- Total Rounds 1
- Last Round Debt – Conventional β $112,723
- First Round $112,723
(May 2021)
- Investors Count 1
All 1 funding rounds of Loki Wine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $112,723 | Debt – Conventional | β | β |
1 investors in total: 1 institutional.
Investors in Loki Wine
Loki Wine has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include HSBC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Universal banking and financial advisory services are provided globally. | 1865 | hsbc.com | London, United Kingdom |
Investor details for Loki Wine
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People of Loki Wine
2 people are tracked at Loki Wine (1 in leadership, 1 in team); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
Phil Innes | Owner | Leadership |
Garry Barr | Wine Advisor | Team |
Complete people profiles for Loki Wine
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Timeline of Loki Wine
2 dated milestones of Loki Wine across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Loki Wine is founded.
- Funding First funding round of $113K.
Competitors of Loki Wine
Loki Wine has 3 listed competitors in our database. They include Diageo, Stock Spirits Group and William Grant & Sons.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| diageo.com | 1886 | London, United Kingdom | 1,966 | Multi-category alcoholic beverage company | ||
| stockspirits.com | 2007 | Wooburn Green, United Kingdom | Manufacturer and retailer of alcoholic beverages based in UK. | |||
| williamgrant.com | 1887 | Richmond, United Kingdom | Multi-category alcoholic beverages are produced and distributed worldwide. |
Detailed competitors of Loki Wine
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- Full competitor set
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Web traffic of Loki Wine
The website of Loki Wine (lokiwine.co.uk) receives about 21.3K visits a month and ranks #1,331,228 among all websites worldwide, #3,617 in Beverages.
- Monthly visits21.3K
▲ 13.2% vs previous month
- Unique visitors8.2K
per month
- Global rank#1,331,228
among all websites
- Category rank#3,617
Food and Drink · Beverages
- Bounce rate63%
- Pages per visit2.4
- Average visit1 min 03 sec
- DevicesDesktop 18% Β· Mobile 82%
Websites whose visitors overlap most with Loki Wine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ewwines.co.uk | ewwines.co.uk | 100% | #2,091,144 | β | |
wisebartender.co.uk | wisebartender.co.uk | 98% | #987,470 | β | |
robertsandspeight.co.uk | robertsandspeight.co.uk | 98% | #2,577,546 | β | |
| myicellar.com | 94% | View details | |||
localwineschool.com | localwineschool.com | 85% | #925,685 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 29 similar websites and full traffic analytics for Loki Wine
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- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Alcoholic & Tobacco Products
2 companies that operate in the same segment as Loki Wine (Alcoholic & Tobacco Products) in United Kingdom, ranked by their profile score on The Company Check.
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Related news about Loki Wine
Complete news archive for Loki Wine
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Frequently Asked Questions about Loki Wine
Loki Wine was founded in 2012 and raised its 1st funding round 9 years after it was founded.
Loki Wine is headquartered in Birmingham, United Kingdom. It is registered at Birmingham, England, United Kingdom.
Loki Wine has 8 employees.
Loki Wine was established in 2012 in Birmingham, United Kingdom, and is owned by Phil Innes. The company functions within the beverage industry, specifically as a brand for wines. Operations are centered on the development and distribution of wine products across the UK market. No additional services beyond branding and sales are specified, with activities managed from the Birmingham base.
Loki Wine's top competitors include Diageo, Stock Spirits Group and William Grant & Sons.
Loki Wine offers Wine Selection, Wine Subscription, and Wine Tastings.
Loki Wine has 1 investor. Key investors include HSBC.
Loki Wine operates through Loki Wines Ltd.

