About Lonny
Lonny is a company based in United States founded in 2009, and was acquired by Recurrent in September 2022. Home decor topics are covered by Lonny magazine. Lonny has raised $210 thousand across 1 funding round from investors including Recurrent. Lonny offers products and services including Digital Content and Partnerships and Advertising. Its legal entity is Lonny Media Inc.
Company details
Lonny was founded in 2009 in the United States as a digital magazine. Content centered on home decor, interior design, and residential styling is published via lonny.com. Features including articles, photo spreads, and expert advice are offered to readers. Operations fall within the media and publishing sector, with distribution handled online to a national audience. Focus remains on practical and inspirational home improvement ideas.
Products & Services of Lonny
Lonny offers a comprehensive portfolio of products and services, including Digital Content and Partnerships and Advertising.
Digital content on lifestyle topics is provided through articles and guides.
Partnerships for advertising and image licensing are offered to external parties.
Funding Insights of Lonny
Lonny has successfully raised a total of $210K through 1 strategic funding round. The most recent funding activity was a Seed round of $210 thousand completed in June 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $210,000
- Total Rounds 1
- Last Round Seed — $210,000
- First Round $210,000
(Jun 2010)
All 1 funding rounds of Lonny with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2010 | $210,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Lonny
Lonny has secured backing from 1 investor. Prominent investors backing the company include Recurrent.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Various media brands are operated by the digital media group. | 2018 | recurrent.io | Miami, United States |
Investor details for Lonny
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Lonny
3 dated milestones of Lonny across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Lonny is founded.
- Funding First funding round of $210K.
- Exit Acquired by Recurrent.
Web traffic of Lonny
The website of Lonny (lonny.com) receives about 7.3K visits a month.
- Monthly visits7.3K
▼ 24.6% vs previous month
Websites whose visitors overlap most with Lonny. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| domino.com | 100% | 1.3M | #55,682 | View details | |
| ruemag.com | 84% | 42.5K | #795,780 | View details | |
decorpad.com | decorpad.com | 75% | #136,985 | – | |
organized-home.com | organized-home.com | 61% | #1,149,266 | – | |
| mydomaine.com | 61% | 289.7K | #216,389 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Lonny
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Lonny
Lonny was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Lonny is headquartered in United States.
Lonny is a funded company, having raised a total of $210K across 1 funding round to date. The company's 1st funding round was a Seed of $210K, raised on Jun 2010.
Lonny was founded in 2009 in the United States as a digital magazine. Content centered on home decor, interior design, and residential styling is published via lonny.com. Features including articles, photo spreads, and expert advice are offered to readers. Operations fall within the media and publishing sector, with distribution handled online to a national audience. Focus remains on practical and inspirational home improvement ideas.
Lonny offers Digital Content and Partnerships and Advertising.
Lonny has 1 investor. Key investors include Recurrent.
Lonny operates through Lonny Media Inc.
Yes. Lonny was acquired by Recurrent in September 2022.