About Domino
Domino is a Consumer company based in Westport (United States) founded in 2011, and was acquired by Recurrent in September 2022. Content, community, and commerce are integrated in home design platforms. It operates on a Advertising Model and Affiliate Model model. Domino has raised $5.85 million across 4 funding rounds from investors including Conde Nast, Recurrent and Multiply Media. The company has 7 employees. Its website domino.com draws about 1.3 million monthly visits. Domino offers products and services including Domino Magazine and Newsletter Subscription. Its focus areas include Media, Publishing and Digital Content. Its legal entity is Recurrent Ventures Inc.
Company details
A comprehensive resource for home design and lifestyle inspiration is provided by Domino. Coverage includes various room designs, renovation ideas, and style trends. Content such as home tours, product reviews, and DIY guides is featured. Sectors like interior design, sustainability, and small space solutions are addressed. The platform serves as a guide for stylish living through articles and newsletters.
- Total Equity Funding$5.85M (USD)
in 4 rounds
- Latest Funding Round$491.71K (USD), Series A
Aug 2017
- InvestorsConde Nast
& 7 more
- Employee Count7
- Acquired by
Products & Services of Domino
Domino offers a comprehensive portfolio of products and services, including Domino Magazine and Newsletter Subscription.
Content on home design and lifestyle is provided.
Regular updates on design trends are delivered digitally.
Funding Insights of Domino
Domino has successfully raised a total of $5.85M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $491.71 thousand completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.85M
- Total Rounds 4
- Last Round Series A — $491,709
- First Round $1.6M
(Mar 2012)
- Investors Count 5
All 4 funding rounds of Domino with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $491,709 | Series A | – | – | – |
| Mar 2017 | $3.76M | Series A | – | – | – |
| May 2013 | Series A | – | Conde Nast | ||
| Mar 2012 | $1.6M | Series A | – | – |
8 investors in total: 8 institutional.
Investors in Domino
Domino has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Conde Nast, Recurrent and Multiply Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage technology companies by Inovia Capital. | inovia.vc | Montreal, Canada | ||
VC firm investing in seed & early stage companies in the US | launchcapital.com | New Haven, United States | ||
Advance is engaged in long-term investment across diverse sectors. | advance.com | New York, United States | ||
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
North Equity is focused on investing in AI innovation and transformation. | northequity.com | |||
Various print, digital, and video media brands are owned. | 1909 | condenast.com | New York, United States | |
Digital media network | 2003 | multiply.com | Boca Raton, United States | |
Various media brands are operated by the digital media group. | 2018 | recurrent.io | Miami, United States |
Investor details for Domino
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
- Co-investor network
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People of Domino
4 people are tracked at Domino (3 in leadership, 1 in team); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Brit Ashcraft | Design Director | Leadership |
Andy Appelbaum | Co-Founder | Leadership |
Samantha Weiss Hills | Managing Editor, Home And Shopping | Leadership |
Ariel Okin | Contributing Writer | Team |
Complete people profiles for Domino
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Domino
6 dated milestones of Domino across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Domino is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Series A, of $492K.
- Exit Acquired by Multiply Media.
- Exit Acquired by North Equity.
- Exit Acquired by Recurrent.
Web traffic of Domino
The website of Domino (domino.com) receives about 1.3M visits a month and ranks #55,682 among all websites worldwide, #669 in Home and Garden.
- Monthly visits1.3M
▲ 13.3% vs previous month
- Unique visitors653.9K
per month
- Global rank#55,682
among all websites
- Category rank#669
Home and Garden · Home and Garden
- Bounce rate61%
- Pages per visit1.9
- Average visit1 min 18 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Domino. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
architecturaldigest.com | architecturaldigest.com | 100% | #22,144 | – | |
houseandgarden.co.uk | houseandgarden.co.uk | 85% | #27,702 | – | |
| apartmenttherapy.com | 85% | 680.7K | #8,085 | View details | |
| bhg.com | 84% | #6,550 | View details | ||
stylebyemilyhenderson.com | stylebyemilyhenderson.com | 82% | #42,932 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Domino
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Home & Living Products
3 companies that operate in the same segment as Domino (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Domino
Complete news archive for Domino
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Domino
Domino was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Domino is headquartered in Westport, United States.
Domino is a funded company, having raised a total of $5.85M across 4 funding rounds to date. The company's 1st funding round was a Series A of $1.6M, raised on Mar 2012.
Domino has 7 employees.
A comprehensive resource for home design and lifestyle inspiration is provided by Domino. Coverage includes various room designs, renovation ideas, and style trends. Content such as home tours, product reviews, and DIY guides is featured. Sectors like interior design, sustainability, and small space solutions are addressed. The platform serves as a guide for stylish living through articles and newsletters.
Domino offers Domino Magazine and Newsletter Subscription.
Domino has 8 investors. Key investors include Conde Nast, Recurrent, Multiply Media, Inovia Capital, and LaunchCapital.
Domino operates through Recurrent Ventures Inc..
Yes. Domino was acquired by Recurrent in September 2022.
The website of Domino receives about 1.3 million visits a month and ranks #55,682 among all websites worldwide.