About LoveRaw
LoveRaw is a Consumer company based in Altrincham (United Kingdom) founded in 2013 by Manav Thapar and Rimi Thapar, and was acquired by Smart Organic in April 2025. Multi-category food beverage company. The company has 13 employees. Its website eatloveraw.com draws about 10 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Consumer Goods. Its legal entity is LOVERAW LIMITED. Its competitors include Unilever, Associated British Foods and Premier Foods.
Company details
LoveRaw was founded in 2013 in Altrincham, United Kingdom, as a multi-category food and beverage company. Products such as snack bars and juices in flavors including cacao and cardamom, cold brew coffee latte, and turmeric chai latte are manufactured. Organic composition is claimed for these items, which are distributed through retail stores and online channels with availability extended globally.
- Headquarters Altrincham, United Kingdom
- Employees 13
- Founders Manav Thapar, Rimi Thapar
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Website eatloveraw.com
- Social LinkedIn X Facebook
- Acquired by Smart Organic (Apr 2025)
- Legal Name Loveraw Limited
- Date of Incorporation 11 Apr, 2013
- Jurisdiction ALTRINCHAM, ENGLAND
- InvestorsBlue Horizon
& 1 more
- Employee Count13
- Acquired bySmart Organic
(Apr 2025)
Funding Insights of LoveRaw
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of LoveRaw with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | Seed | – | Blue Horizon | – |
2 investors in total: 2 institutional.
Investors in LoveRaw
LoveRaw has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Blue Horizon and Smart Organic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sustainable food sector ventures are invested in by Blue Horizon. | bluehorizon.com | Zurich, Switzerland | ||
Produces organic snacks, bars, superfoods, and wholesale services worldwide. | 2009 | smartorganic.com | Sofia, Bulgaria |
Investor details for LoveRaw
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People of LoveRaw
2 people are tracked at LoveRaw (2 in leadership); the tracked headcount is 13.
| Name | Role | Group |
|---|---|---|
Manav Thapar | Co-Founder & MD | Leadership |
Rimi Thapar | Co-Founder | Leadership |
Complete people profiles for LoveRaw
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of LoveRaw
3 dated milestones of LoveRaw across 12 years, from founding to its latest funding, stage changes and deals.
- Founded LoveRaw is founded.
- Funding First funding round.
- Exit Acquired by Smart Organic.
Competitors of LoveRaw
LoveRaw has 3 listed competitors in our database. They include Unilever, Associated British Foods and Premier Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| unilever.com | 1872 | London, United Kingdom | 128 | A global consumer goods business with diverse product offerings. | ||
| abf.co.uk | 1935 | London, United Kingdom | 132,273 | Multi-category food and beverage products are produced and retailed. | ||
| premierfoods.co.uk | 1837 | St Albans, United Kingdom | Processed food products are produced and marketed by Premier Foods. |
Detailed competitors of LoveRaw
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- Full competitor set
- Operating metrics
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Web traffic of LoveRaw
The website of LoveRaw (eatloveraw.com) receives about 10.3K visits a month and ranks #1,189,149 among all websites worldwide, #7,629 in Groceries.
- Monthly visits10.3K
▼ 49.6% vs previous month
- Unique visitors7.9K
per month
- Global rank#1,189,149
among all websites
- Category rank#7,629
Food and Drink · Groceries
- Bounce rate33%
- Pages per visit2.9
- Average visit1 min 39 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with LoveRaw. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
martinschocolatier.co.uk | martinschocolatier.co.uk | 100% | #9,846,685 | – | |
primalsnackbox.co.uk | primalsnackbox.co.uk | 81% | – | ||
| onepoundsweets.com | 80% | #497,032 | View details | ||
| ohso.com | 80% | View details | |||
| funkyhampers.com | 80% | #529,368 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for LoveRaw
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- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Loveraw
Complete news archive for LoveRaw
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Frequently Asked Questions about LoveRaw
LoveRaw was founded in 2013 and raised its 1st funding round 7 years after it was founded.
LoveRaw is headquartered in Altrincham, United Kingdom. It is registered at Altrincham, Greater Manchester, United Kingdom.
LoveRaw has 13 employees.
LoveRaw was founded in 2013 in Altrincham, United Kingdom, as a multi-category food and beverage company. Products such as snack bars and juices in flavors including cacao and cardamom, cold brew coffee latte, and turmeric chai latte are manufactured. Organic composition is claimed for these items, which are distributed through retail stores and online channels with availability extended globally.
LoveRaw's top competitors include Associated British Foods, Unilever and Premier Foods.
LoveRaw has 2 investors. Key investors include Blue Horizon, and Smart Organic.
LoveRaw operates through Loveraw Limited.
Yes. LoveRaw was acquired by Smart Organic in April 2025.