About Smart Organic
Smart Organic is an Agriculture company based in Sofia (Bulgaria) founded in 2009 by Yani Dragov. It produces organic snacks, bars, superfoods, and wholesale services worldwide. It operates on a B2C and B2B model in Agriculture and Healthcare sectors. Smart Organic has completed 3 acquisitions, including Amigos International, LoveRaw and Naughty. Its chief executive, as recorded, is Yani Dragov. Its website smartorganic.com draws about 681 thousand monthly visits. Smart Organic offers products and services including Roobar Bars, Dragon Superfoods, Kookie Cat Cookies, Bett’r Snacks, and Smart Cycle Products. Its focus areas include Food and Agriculture Tech, Organic Food, Superfoods and Powders and Seeds. Its legal entity is Smart Organic AD. Its competitors include Agriniser, Freschoo and FnB Hub; 1 of its 3 listed competitors has raised funding.
Company details
Smart Organic is a leading producer and distributor of organic food products, focusing on innovative items with health benefits like bars and superfoods. They operate through brands such as Roobar and Dragon Superfoods, offering online sales and B2B wholesale. Based primarily in Sofia, Bulgaria, with additional offices in Cologne, Germany, and Bucharest, Romania, they serve consumers and businesses by emphasizing natural, vegan options without added sugars.
- Headquarters Sofia, Bulgaria
- Founders Yani Dragov
- SectorsAgricultureHealthcare
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website smartorganic.com
- Legal Name Smart Organic Ad
- Investments & AcquisitionsAmigos International
& 2 more
Products & Services of Smart Organic
Smart Organic offers a comprehensive portfolio of products and services, including Roobar Bars, Dragon Superfoods, Kookie Cat Cookies, Bett’r Snacks, and Smart Cycle Products.
Organic bars made from superfoods, fruits, and nuts for health benefits
Nutritious superfoods like powders and seeds for daily wellness
Vegan cookies crafted with high-quality organic ingredients
Guilt-free chips and crackers from organic nuts and seeds
Biodegradable packaging items for sustainable living
People of Smart Organic
13 people are tracked at Smart Organic (3 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Yani Dragov | Founder, CEO | Leadership |
Desislava Aleksandrova | Business Assistant to the CEO | Leadership |
Silvy Tanielian | Head Of Human Resources | Leadership |
Ivan Vatev | Wholesale Sales Manager | Team |
Martin Aladzhov | Procurement and Bulk Sales Manager | Team |
Ralitsa Yordanova | Business Development Manager | Team |
Stanislava T. | Export Sales Manager | Team |
Stella Hristova | Business Development Manager | Team |
Svilena Petrova | Human Resources Specialist | Team |
Antoniya Tsvetkova | Brand Manager | Team |
Milena Aleksandrova | Sales Specialist | Team |
Tsvetelina Denkova | Project Manager Private Label | Team |
Aneliya Yankova | Regional Sales Specialist | Team |
Complete people profiles for Smart Organic
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Investments & Acquisitions by Smart Organic
Smart Organic has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Amigos International, LoveRaw and Naughty.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category food & beverage company | eatloveraw.com | Altrincham, United Kingdom | 2013 | Apr 2025 | •••• | |
Peanut butter is marketed as an internet-first brand in Germany. | naughtynuts.de | Cologne, Germany | 2020 | Jun 2023 | $163,883 | |
Provider of consulting, support, planning services to forestry sector | amigos-international.com | Ede, Netherlands | 2005 | Jan 2022 | •••• |
Complete acquisition details for Smart Organic
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Timeline of Smart Organic
4 dated milestones of Smart Organic across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Smart Organic is founded.
- Acquisition Acquires Amigos International.
- Acquisition Acquires Naughty.
- Acquisition Acquires LoveRaw.
Competitors of Smart Organic
Smart Organic has 3 listed competitors in our database, 1 of them funded. They include Agriniser, Freschoo and FnB Hub.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| agriniser.com | 2016 | Sofia, Bulgaria | $525,860 | Online marketplace for grain trading | ||
| freshchoo.com | 2021 | Sofia, Bulgaria | A B2B marketplace connecting farmers and restaurants. | |||
| fnbhub.co | 2023 | Bregovo, Bulgaria | Online platform to search and connect with food, beverages companies, and farmers. |
Detailed competitors of Smart Organic
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Web traffic of Smart Organic
The website of Smart Organic (smartorganic.com) receives about 680.7K visits a month and ranks #1,567,475 among all websites worldwide, #9,937 in Groceries.
- Monthly visits680.7K
▼ 6.7% vs previous month
- Unique visitors6.2K
per month
- Global rank#1,567,475
among all websites
- Category rank#9,937
Food and Drink · Groceries
- Bounce rate37%
- Pages per visit2.1
- Average visit26 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Smart Organic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smart Organic
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Related news about Smart Organic
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Frequently Asked Questions about Smart Organic
Smart Organic was founded in 2009.
Smart Organic is headquartered in Sofia, Bulgaria.
Yani Dragov is the CEO of Smart Organic, as recorded in our data. They have also founded this company.
Smart Organic is a leading producer and distributor of organic food products, focusing on innovative items with health benefits like bars and superfoods. They operate through brands such as Roobar and Dragon Superfoods, offering online sales and B2B wholesale. Based primarily in Sofia, Bulgaria, with additional offices in Cologne, Germany, and Bucharest, Romania, they serve consumers and businesses by emphasizing natural, vegan options without added sugars.
Smart Organic offers Roobar Bars, Dragon Superfoods, Kookie Cat Cookies, Bett’r Snacks, and Smart Cycle Products.
Smart Organic has made 3 acquisitions, including Amigos International, LoveRaw, and Naughty.
Smart Organic operates through Smart Organic Ad.
The website of Smart Organic receives about 681 thousand visits a month and ranks #1,567,475 among all websites worldwide.