About Naughty
Naughty is a Consumer company based in Koln (Germany) founded in 2020 by Lorenz Greiner, and was acquired by Smart Organic in June 2023. Peanut butter is marketed as an internet-first brand in Germany. Its chief executive, as recorded, is Lorenz Greiner. Its website naughtynuts.de draws about 37 thousand monthly visits. Naughty offers products and services including Nut Butter, Snacks, and Bundles. Its focus areas include Food and Agriculture, Food & Beverage Products, Dairy and Butter and Ghee. Its legal entity is Naughty Nuts GmbH. Its competitors include vly, Ehrmann and Hochwald; 1 of its 3 listed competitors has raised funding.
Company details
Naughty was established in 2020 in Cologne, Germany, as an online-focused brand within the food sector. Peanut butter products are distributed primarily through digital channels, targeting consumers via the domain naughtynuts.de. Operations center on e-commerce delivery of nut-based spreads. The company is led by Co-Founder and CEO Lorenz Greiner, with activities based in the German market.
- Headquarters Koln, Germany
- Founders Lorenz Greiner
- Stage Acquired
- SectorsConsumer
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website naughtynuts.de
- Social LinkedIn Facebook Instagram
- Acquired by Smart Organic (Jun 2023)
- Legal Name Naughty Nuts Gmbh
- InvestorsSimon Capital
& 5 more
- Acquired bySmart Organic
(Jun 2023)
Products & Services of Naughty
Naughty offers a comprehensive portfolio of products and services, including Nut Butter, Snacks, and Bundles.
Organic nut-based spreads for dipping and consumption.
Variety of organic nut butter cups and bars for snacking.
Sets of nut products for trial and purchase.
Funding Insights of Naughty
- Total Rounds 1
- Investors Count 5
All 1 funding rounds of Naughty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | Seed | – | Bitburger Ventures, Dohler Ventures |
6 investors in total: 3 institutional and 3 angel.
Investors in Naughty
Naughty has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Simon Capital, Döhler Ventures and Ole Strohschnieder.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are provided to innovative, sustainable startups. | bitburger-ventures.de | Bitburg, Germany | ||
Early-stage startups in nutrition and technology are supported. | doehler-ventures.com | |||
OS Ole Strohschnieder | German angel investor in Indian startups, focused on tech and innovation. | unknown_b4cbc150f04c489a9 | ||
BC Béla Claudius Seebach | unknown_631a0a3bd7f740adb | |||
PK Philip Kahnis | Angel investor focusing on Indian startups, with a tech and innovation background. | unknown_8f9fe39e54b74dbc8 | ||
Produces organic snacks, bars, superfoods, and wholesale services worldwide. | 2009 | smartorganic.com | Sofia, Bulgaria |
Investor details for Naughty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Naughty
5 people are tracked at Naughty (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Lorenz Greiner | Co-Founder & CEO | Leadership |
Benjamin Porten | Co-founder (chief Marketing Officer) | Leadership |
Lina Jüttner | Influencer Marketing Managerin | Team |
Katharina Rösch | Brand Designer | Team |
Jana Steinkellner | Digital Media Designer/grafik Designer | Team |
Complete people profiles for Naughty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Naughty
3 dated milestones of Naughty across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Naughty is founded.
- Funding First funding round.
- Exit Acquired by Smart Organic.
Competitors of Naughty
Naughty has 3 listed competitors in our database, 1 of them funded. They include vly, Ehrmann and Hochwald.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vlyfoods.com | 2018 | Berlin, Germany | $7.45M | Milk alternatives and dairy food products are branded by Vly. | ||
| ehrmann.com | 1929 | Oberschonegg, Germany | Serves as a leading brand for high-quality dairy products. | |||
| hochwald.de | 1932 | Thalfang, Germany | A leading brand offering multi-category dairy products. |
Detailed competitors of Naughty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Naughty
The website of Naughty (naughtynuts.de) receives about 36.8K visits a month and ranks #588,364 among all websites worldwide, #1,249 in Online Marketing.
- Monthly visits36.8K
▼ 19.6% vs previous month
- Unique visitors18.7K
per month
- Global rank#588,364
among all websites
- Category rank#1,249
Business and Consumer Services · Online Marketing
- Bounce rate44%
- Pages per visit4.4
- Average visit4 min 37 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Naughty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mentta.com | 100% | 100.9K | #385,358 | View details | |
plantful.de | plantful.de | 55% | #1,760,646 | – | |
| google.com | 45% | 85.8B | #1 | View details |
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Related news about Naughty
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Frequently Asked Questions about Naughty
Naughty was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Naughty is headquartered in Koln, Germany. It is registered at Koln, North Rhine-westphalia, Germany.
Lorenz Greiner is the CEO of Naughty, as recorded in our data. They have also founded this company.
Naughty was established in 2020 in Cologne, Germany, as an online-focused brand within the food sector. Peanut butter products are distributed primarily through digital channels, targeting consumers via the domain naughtynuts.de. Operations center on e-commerce delivery of nut-based spreads. The company is led by Co-Founder and CEO Lorenz Greiner, with activities based in the German market.
Naughty offers Nut Butter, Snacks, and Bundles.
Naughty has 6 investors. Key investors include Simon Capital, Döhler Ventures, Ole Strohschnieder, Béla Claudius Seebach, and Philip Kahnis.
Naughty operates through Naughty Nuts Gmbh.
Yes. Naughty was acquired by Smart Organic in June 2023.