About Loyal
Loyal is a Business Services company based in Encinitas (United States) founded in 2020 by Allen Wolff, Tom Kenney, and Ray Green. Mobile application development, data management, and advertising services are provided. It operates on a SaaS (Software-as-a-Service) and Two-Sided Marketplace model in Business Services and Technology sectors. Loyal has raised $31.97 million across 5 funding rounds from investors including Crosscut Ventures, Victory Park Capital Advisors and Tribeca Venture Partners. Loyal has completed 1 acquisition, including Slo Mo Video. Its chief executive, as recorded, is Tom Kenney. Loyal offers products and services including Slo Mo Video, FitHer, FitHim, US Political News, and Wordswipe Connect. Its focus areas include Mobile Apps and Publishing. Its legal entity is Loyal Foundry, Inc. Its competitors include Appfire, Airspeed and Socket Mobile; 2 of its 3 listed competitors have raised funding.
Company details
Loyal is focused on acquiring mobile app publishers and enhancing their growth through advanced platforms. The company operates as a global mobile app and media entity, utilizing an AI Growth Platform for increased data and reach, a Marketing and Sales Platform for consumer value, and an expanding App Portfolio for scaled value creation. Sectors include health, fitness, news, sports, and gaming, with solutions aimed at app revenue scaling and portfolio consolidation.
- Total Equity Funding$31.97M (USD)
in 5 rounds
- Latest Funding Round$5.1M (USD), Series A
Nov 2023
- InvestorsCrosscut Ventures
& 3 more
- Investments & Acquisitions
Products & Services of Loyal
Loyal offers a comprehensive portfolio of products and services, including Slo Mo Video, FitHer, FitHim, US Political News, and Wordswipe Connect.
Video editor for slow and fast motion effects.
Personalized workout plans for women to lose weight.
Custom workout plans for men over eight weeks.
Customizable feed for US political news updates.
Word game combining crossword and word search elements.
Apps and channels of Loyal
Loyal publishes 6 mobile apps with over 835K+ downloads; its YouTube channel Loyal has 17 subscribers and 7 videos.
Videos from Loyal
The most watched videos on Loyal's YouTube channel, Loyal (17 subscribers). Click a video to play it here.
More on Loyal.
Funding Insights of Loyal
Loyal has successfully raised a total of $31.97M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $5.1 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.97M
- Total Rounds 5
- Last Round Series A — $5.1M
- First Round $11.4M
(May 2022)
- Investors Count 4
All 5 funding rounds of Loyal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $5.1M | Series A | – | – | – |
| Mar 2023 | $4.08M | Series A | – | – | – |
| Jun 2022 | Debt – Conventional | – | – | ||
| Jun 2022 | $11.4M | Series A | – | Crosscut Ventures | |
| May 2022 | $11.4M | Series B | – | – | – |
4 investors in total: 4 institutional.
Investors in Loyal
Loyal has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Crosscut Ventures, Victory Park Capital Advisors and Tribeca Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Blank check and private debt firm focused on multiple sectors | 2007 | victoryparkcapital.com | Chicago, United States | |
VC firm investing in seed and early stage companies in the US | 2007 | crosscut.vc | Santa Monica, United States | |
Early-stage VC firm investing in the US | tribecavp.com | New York, United States | ||
Venture capital firm that invests in fintech, digital health, enterprise software, and consumer experiences. | brv.com |
Investor details for Loyal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of Loyal
11 people are tracked at Loyal (8 in leadership, 3 in board & advisors).
| Name | Role | Group |
|---|---|---|
Allen Wolff | Co-Founder | Leadership |
Tom Kenney | Co-Founder & CEO | Leadership |
Ray Green | Co-Founder | Leadership |
Marty Trumbore | VP of Finance | Leadership |
Jonathan Spooner | CTO | Leadership |
Vic Gausepohl | GM Marketplace & Co-founder | Leadership |
Charlie Foster | Senior Sales Director | Leadership |
Mark Peterson | Director Of Paid User Acquisition | Leadership |
Jonathan Ebinger | Director | Board & advisors |
Rick Smith | Director | Board & advisors |
Brian Hirsch | Director | Board & advisors |
Complete people profiles for Loyal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Loyal
Loyal has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Slo Mo Video.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Slow-motion video editing is enabled via a mobile app platform. | Krakow, Poland | 0 | Sep 2022 | •••• |
Complete acquisition details for Loyal
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- Exports
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Timeline of Loyal
4 dated milestones of Loyal across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Loyal is founded.
- Funding First funding round of $11.4M.
- Acquisition Acquires Slo Mo Video.
- Funding Latest funding round, Series A, of $5.1M.
Competitors of Loyal
Loyal has 3 listed competitors in our database, 2 of them funded. They include Appfire, Airspeed and Socket Mobile.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appfire.com | 2005 | Burlington, United States | $149M | 124 | Mobile app development services are offered by Appfire. | |
| getairspeed.com | 2015 | Sausalito, United States | $10M | 4 | Limited information available | |
| socketmobile.com | 1992 | Newark, United States | 56 | Manufacturer of portable computing and data collection hardware for multiple sectors |
Detailed competitors of Loyal
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Loyal
The website of Loyal (loyal.app) receives about 7.1K visits a month.
- Monthly visits7.1K
▼ 35.2% vs previous month
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Loyal (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Loyal
Complete news archive for Loyal
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- Full article archive
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Frequently Asked Questions about Loyal
Loyal was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Loyal is headquartered in Encinitas, United States. It is registered at Encinitas, California, United States.
Tom Kenney is the CEO of Loyal, as recorded in our data. They have also founded this company.
Loyal is a funded company, having raised a total of $31.97M across 5 funding rounds to date. The company's 1st funding round was a Series B of $11.4M, raised on May 2022.
Loyal is focused on acquiring mobile app publishers and enhancing their growth through advanced platforms. The company operates as a global mobile app and media entity, utilizing an AI Growth Platform for increased data and reach, a Marketing and Sales Platform for consumer value, and an expanding App Portfolio for scaled value creation. Sectors include health, fitness, news, sports, and gaming, with solutions aimed at app revenue scaling and portfolio consolidation.
Loyal's top competitors include Appfire, Socket Mobile and Airspeed.
Loyal offers Slo Mo Video, FitHer, FitHim, US Political News, and Wordswipe Connect.
Loyal has made 1 acquisition, including Slo Mo Video.
Loyal has 4 investors. Key investors include Crosscut Ventures, Victory Park Capital Advisors, Tribeca Venture Partners, and BlueRun Ventures.
Loyal operates through Loyal Foundry, Inc..
Yes. Loyal publishes Barcelona Football News and 5 more apps, with over 835,000 downloads.