About LoyaltyLion
LoyaltyLion is a company based in London (United Kingdom) founded in 2012. It operates as a SaaS (Software-as-a-Service). LoyaltyLion has raised $12.87 million across 3 funding rounds from investors including Downing, Kennet Partners and EC1 Capital. LoyaltyLion offers products and services including Loyalty Program Software, Referral Program, and Customer Analytics. LoyaltyLion operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Demandware and Bango, among others.
- Total Equity Funding$12.87M (USD)
in 3 rounds
- Latest Funding Round$12.5M (USD), Series A
Mar 2021
- InvestorsDowning
& 4 more
Products & Services of LoyaltyLion
LoyaltyLion offers a comprehensive portfolio of products and services, including Loyalty Program Software, Referral Program, and Customer Analytics.
Software for building and managing customer loyalty programs.
Tool to encourage customer referrals for brand growth.
Analytics to track loyalty program performance and insights.
Apps and channels of LoyaltyLion
its YouTube channel LoyaltyLion has 813 subscribers and 30 videos.
Videos from LoyaltyLion
The most watched videos on LoyaltyLion's YouTube channel, LoyaltyLion (813 subscribers). Click a video to play it here.
More on LoyaltyLion.
Funding Insights of LoyaltyLion
LoyaltyLion has successfully raised a total of $12.87M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $12.5 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.87M
- Total Rounds 3
- Last Round Series A — $12.5M
- First Round $370,000
(Apr 2014)
- Investors Count 5
All 3 funding rounds of LoyaltyLion with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $12.5M | Series A | – | Kennet Partners | – |
| Oct 2017 | – | Series A | – | Downing | |
| Apr 2014 | $370,000 | Seed | – | – |
5 investors in total: 4 institutional and 1 angel.
Investors in LoyaltyLion
LoyaltyLion has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Downing, Kennet Partners and EC1 Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech and offline focused VC firm investing primarily in the US and Europe | 1997 | kennet.com | London, United Kingdom | |
Inheritance tax relief, funds, and bonds are provided across sectors. | 1986 | downing.co.uk | London, United Kingdom | |
A platform for innovative SaaS and hosting solutions is provided. | – | ec1capital.com | - | |
Early-stage tech investments in Europe are made by Walking Ventures. | – | walking.vc | London, United Kingdom | |
TD Tim Davey | Angel investor focusing on Indian startups, tech enthusiast | – | unknown_202d4d8a07214e0db | - |
Investor details for LoyaltyLion
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of LoyaltyLion
35 people are tracked at LoyaltyLion (11 in leadership, 24 in team).
| Name | Role | Group |
|---|---|---|
Alexander Sommer | Director of Data | Leadership |
Charlie Casey | CEO | Leadership |
Ryan Harmon | People Director | Leadership |
Des Adkinson CEng MBCS | Director Of Engineering | Leadership |
Ben Pointing | Chief Operating Officer | Leadership |
Filipe Rodriguez | Chief Technology Officer | Leadership |
Jake Touw | CFO | Leadership |
Steven Langley | Chief Product Officer | Leadership |
Andrew Almond-Smith | Vice President of Customer Success | Leadership |
Harriet Bingham | Director Of Customer Success | Leadership |
Andrew A. | Vice President Of Customer Success | Leadership |
Josh Harris | Account Executive | Team |
Freddie Wynne | Product Lead | Team |
Richard Mason | Senior Account Executive | Team |
Sathiya Raveendran | Customer Success Executive | Team |
Francisco González | Lead Site Reliability Engineer | Team |
Ruth Gourarie | Engineering Lead | Team |
Charlotte Jones, ACA MChem | Financial Controller | Team |
Spyros Argalias | Engineering Lead | Team |
Freya Louise Morrison | Onboarding Manager | Team |
15 more people are available in the full profile.
Complete people profiles for LoyaltyLion
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of LoyaltyLion
3 dated milestones of LoyaltyLion across 9 years, from founding to its latest funding, stage changes and deals.
- Founded LoyaltyLion is founded.
- Funding First funding round of $370K.
- Funding Latest funding round, Series A, of $12.5M.
Competitors of LoyaltyLion
LoyaltyLion operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Demandware and Bango, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| yotpo.com | 2011 | New York, United States | $176M | – | Cloud-based marketing platform for e-tailers | |
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yottaa.com | 2009 | Waltham, United States | $63.76M | 80 | Cloud-based landing page optimization is provided for brands and retailers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. |
Detailed competitors of LoyaltyLion
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of LoyaltyLion
The website of LoyaltyLion (loyaltylion.com) receives about 90.4K visits a month and ranks #420,822 among all websites worldwide, #3,235 in Business Services.
- Monthly visits90.4K
▲ 19.3% vs previous month
- Unique visitors28.9K
per month
- Global rank#420,822
among all websites
- Category rank#3,235
Business and Consumer Services · Business Services
- Bounce rate40%
- Pages per visit2.9
- Average visit1 min 21 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with LoyaltyLion. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ecommercenews.eu | 100% | – | #392,747 | View details | |
| yotpo.com | 92% | 3.3M | #15,948 | View details | |
| smile.io | 89% | 178.9K | #280,943 | View details | |
| rivo.io | 89% | 81.9K | #455,371 | View details | |
| getrecharge.com | 88% | 200.1K | #217,617 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for LoyaltyLion
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Loyaltylion
Complete news archive for LoyaltyLion
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to LoyaltyLion
10 companies that operate in the same segment as LoyaltyLion (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 8,100 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 |
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Frequently Asked Questions about LoyaltyLion
LoyaltyLion was founded in 2012 and raised its 1st funding round 2 years after it was founded.
LoyaltyLion is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
LoyaltyLion is a funded company, having raised a total of $12.87M across 3 funding rounds to date. The company's 1st funding round was a Seed of $370K, raised on Apr 2014.
A customer loyalty platform is offered by LoyaltyLion, focusing on increasing repeat sales and revenue through tailored loyalty programs. Solutions are provided for various industries including fashion, beauty, food and beverage, pet care, health and wellness, sport and outdoors, and home and garden. Tools for rewards, referrals, analytics, and integrations with platforms like Shopify and Klaviyo are included to enhance customer engagement and retention. Advanced solutions for bigger brands and multilingual support are also made available to localize programs globally.
LoyaltyLion's top competitors include Klaviyo, CommerceIQ and Yotpo.
LoyaltyLion offers Loyalty Program Software, Referral Program, and Customer Analytics.
LoyaltyLion has 5 investors. Key investors include Downing, Kennet Partners, EC1 Capital, Walking Ventures, and Tim Davey.
LoyaltyLion operates through Loyaltylion Ltd.