About Macpac
Macpac is a company based in Christchurch (New Zealand) founded in 1973 by Bruce McIntyre was acquired by Super Retail Group in February 2018. It operates as a Direct-to-Consumer (D2C). Macpac offers products and services including Outdoor Apparel, Backpacks & Bags, and Camping Equipment.
- Headquarter Christchurch, New Zealand
- Founders Bruce McIntyre
- SectorsConsumer
- Phone•••• ••••
- Website macpac.co.nz
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Super Retail Group (Feb 2018)
- Legal Name Macpac New Zealand Limited
- InvestorsSuper Retail Group
& 1 more
- Acquired by
Products & Services of Macpac
Macpac offers a comprehensive portfolio of products and services, including Outdoor Apparel, Backpacks & Bags, and Camping Equipment.
Outdoor clothing for hiking and various activities is offered.
Backpacks for hiking and travel are designed and sold.
Tents and sleeping gear for camping are provided here.
Apps and channels of Macpac
its YouTube channel Macpac has 5.08K subscribers and 30 videos.
Videos from Macpac
The most watched videos on Macpac's YouTube channel, Macpac (5.08K subscribers). Click a video to play it here.
More on Macpac.
Investors in Macpac
Macpac has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Super Retail Group and CHAMP Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | champventures.com | - | |
Sports and outdoor apparel and equipment are manufactured and retailed. | 1972 | superretailgroup.com.au | Lawnton, Australia |
Investor details for Macpac
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- Round participation
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People of Macpac
2 people are tracked at Macpac (2 in leadership).
| Name | Role | Group |
|---|---|---|
Bruce McIntyre | Founder & MD | Leadership |
Alexander Brandon | CEO | Leadership |
Complete people profiles for Macpac
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Timeline of Macpac
3 dated milestones of Macpac across 45 years, from founding to its latest funding, stage changes and deals.
- Founded Macpac is founded.
- Exit Acquired by CHAMP Ventures.
- Exit Acquired by Super Retail Group.
Web traffic of Macpac
The website of Macpac (macpac.co.nz) receives about 617.1K visits a month.
- Monthly visits617.1K
▼ 6.4% vs previous month
Websites whose visitors overlap most with Macpac. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bivouac.co.nz | bivouac.co.nz | 100% | – | #118,432 | – |
| kathmandu.co.nz | 100% | 774.4K | #52,878 | View details | |
| marmot.com | 98% | 490.9K | #87,128 | View details | |
| mountaindesigns.com | 97% | 42.7K | #687,711 | View details | |
woolworths.co.nz | woolworths.co.nz | 94% | – | #9,427 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Macpac
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Macpac
10 companies that operate in the same segment as Macpac (Sports & Outdoor Goods), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online marketplace offering multi-category products from independent designers | 2005 | Dublin, Ireland | USD 97.95 M | USD 2.81 B | 2,420 | |
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | – | USD 8.58 B | 19,600 | |
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | – | USD 1.59 B | 33,319 | |
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 | |
Retailer of sporting goods and apparel | 1982 | Shirebrook, England, United Kingdom | – | – | – | |
Electric bicycles with integrated technology are manufactured by VanMoof. | 2009 | Amsterdam, Netherlands | USD 186.25 M | – | – | |
Pressure sensing insoles and wearable modules for skiers are developed. | 2013 | London, England, United Kingdom | USD 20.84 M | – | 30 | |
Tech-driven football helmets are provided for concussion management. | 2013 | Seattle, Washington, United States | USD 98.01 M | – | – | |
Suspension training systems and strength equipment are developed. | 2005 | San Francisco, California, United States | USD 909.12 K | – | – | |
Skiing products and accessories are provided by an internet-first brand. | 2006 | Le Chable, Valais, Switzerland | USD 17.86 M | – | – |
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Frequently Asked Questions about Macpac
Macpac was founded in 1973.
Macpac is headquartered in Christchurch, New Zealand.
Alexander Brandon is the current CEO of Macpac.
Outdoor apparel, backpacks, and camping equipment are provided by Macpac for various activities including hiking, travel, and snow sports. A wide range of products for men, women, and kids is offered, focusing on durability and sustainability. Solutions for outdoor adventures are developed, with an emphasis on environmental responsibility through initiatives like the Macpac Fund for Good. The retail sector is primarily targeted, with operations based in New Zealand and extending to Australia.
Macpac offers Outdoor Apparel, Backpacks & Bags, and Camping Equipment.
Macpac has 2 investors. Key investors include Super Retail Group, and CHAMP Ventures.
Macpac operates through Macpac New Zealand Limited.
Yes. Macpac was acquired by Super Retail Group in February 2018.
The website of Macpac receives about 617 thousand visits a month.