Super Retail Group

Lawnton, Australia Founded: 1972 • Age: 54 yrs Listed
Sports and outdoor apparel and equipment are manufactured and retailed.

About Super Retail Group

Super Retail Group is a company based in Lawnton (Australia) founded in 1972. The company has 15,980 employees. Super Retail Group has completed 2 acquisitions, including Macpac and rebel.

  • Headquarter Lawnton, Australia
  • Employees 15,980
  • Stage Public
  • Email
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  • Phone
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  • Website superretailgroup.com.au
  • Social LinkedIn
  • Legal Name Super Retail Group Limited
Key Metrics
  • Annual Revenue
    $2.89 B (USD)
    3.19
    as on Jun 30, 2026
  • Net Profit
    $141.81 M (USD)
    -7.17
    as on Jun 30, 2026
  • EBITDA
    $531.96 M (USD)
    2.69
    as on Jun 30, 2026
  • Employee Count
    15,980
  • Investments & Acquisitions
    Macpac

    & 1 more

People of Super Retail Group

216 people are tracked at Super Retail Group (58 in leadership, 8 in board & advisors, 150 in team); the tracked headcount is 15,980.

NameRoleGroup
Fiona Carlstrom
Head Of Group Internal AuditLeadership
Benjamin Ward
Managing Director, Supercheap AutoLeadership
David Burns
CFOLeadership
Paul Bradshaw
Group Managing Director and Chief Executive OfficerLeadership
Amy Bentley
Chief Supply Chain OfficerLeadership
Mandy Ross
Chief Information & Digital OfficerLeadership
Kevin Figueiredo
Chief People & Safety OfficerLeadership
Su Duffey
COOLeadership
Victor Cheung
General Manager - Commercial - Supply Chain (super Retail Group)Leadership
Cathy Seaholme
Managing Director, MacpacLeadership
Phuc Tran
Senior Health & Safety Business Partner / Retail LeadLeadership
Danny Williams
Head Of ERP & Corporate Services PlatformLeadership
Andrew Smith
General Manager Commercial - Supercheap AutoLeadership
Sonia Madill
Head Of Talent AcquisitionLeadership
Bradley Dundas
Head Of Service ManagementLeadership
Jodie Mundy
Executive Assistant To Chief Financial OfficerLeadership
Rory Scott
Chief Strategy & Customer OfficerLeadership
Aaron Fuller
General Manager / Customer & DigitalLeadership
Liang Sunny
General Manager, China LogisticsLeadership
Scott Mayoh
Head Of Change Management And Ways Of WorkingLeadership

196 more people are available in the full profile.

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IPO & Listings of Super Retail Group

Super Retail Group is a publicly listed company on the ASX with ticker symbol SUL in Australia, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • IPO date06 Jul 2004
  • Listed onASX: SUL
  • Listed entitySUPER RETAIL GROUP LIMITED
  • Exchange sectorRetail trade
  • ISINAU000000SUL0
  • Share price13.61 AUD (+1.72% on the day) · 2026-10-09
  • Market capitalisation3,021,558,697.00 AUD
  • Price to earnings15.0
  • EPS (diluted, trailing year)0.91 AUD
  • Dividend yield4.86%
  • Volume (last session)522,115

Financials of Super Retail Group

Exchange-reported annual figures
YearRevenueNet incomeEBITDA
20264.20B AUD205.9M AUD772.4M AUD
20254.07B AUD221.8M AUD752.2M AUD
20243.89B AUD240.1M AUD725.5M AUD
20233.80B AUD263.0M AUD755.3M AUD
20223.55B AUD241.2M AUD706.6M AUD
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Detailed financial statements for Super Retail Group

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Investments & Acquisitions by Super Retail Group

Super Retail Group has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Macpac and rebel.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Outdoor apparel and equipment are sold by Macpac for adventurers.
macpac.co.nzChristchurch, New Zealand1973Feb 2018$135M
Sporting goods, footwear, and apparel are retailed for various sports.
rebelsport.com.auSydney, Australia1985Oct 2011$630M
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Timeline of Super Retail Group

4 dated milestones of Super Retail Group across 46 years, from founding to its latest funding, stage changes and deals.

  1. Founded Super Retail Group is founded.
  2. IPO Lists on the stock exchange (IPO).
  3. Acquisition Acquires rebel.
  4. Acquisition Acquires Macpac.

Web traffic of Super Retail Group

The website of Super Retail Group (superretailgroup.com.au) receives about 27.8K visits a month.

  • Monthly visits
    27.8K

    ▲ 16% vs previous month

Similar websites

Websites whose visitors overlap most with Super Retail Group. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
seek.com.au
100%
34.1M#1,493View details
cglrs.com.au
cglrs.com.au
87%
–#2,182,164–
frontlinerecruitmentgroup.com
87%
38.2K#760,029View details
countryroadgroup.com.au
87%
680.7K#780,042View details
livehire.com
87%
1.3M#58,252View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 8 similar websites and full traffic analytics for Super Retail Group

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  • 8 similar websites
  • Audience overlap
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Latest news on Super Retail Group

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Frequently Asked Questions about Super Retail Group

Super Retail Group was founded in 1972.

Super Retail Group is headquartered in Lawnton, Australia. It is registered at Lawnton, Queensland, Australia.

Super Retail Group has 15,980 employees.

Annual revenue of Super Retail Group is $2.89B as on Jun 30, 2026.

Sports and outdoor apparel and equipment are manufactured and retailed.

Yes, Super Retail Group is publicly traded on ASX under the ticker symbol SUL.

Super Retail Group has made 2 acquisitions, including Macpac, and rebel.

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