About Macromeasures
Macromeasures is a Technology company based in Montreal (Canada) founded in 2014, and was acquired by StatSocial in January 2018. Customer data is tracked online to build demographic profiles. Macromeasures has raised $40 thousand across 2 funding rounds from investors including StatSocial, Dorm Room Fund and Entrepreneurs Roundtable Accelerator. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Data Management Platforms.
Company details
Founded in 2014 and based in Montreal, Canada, Macromeasures operates in the marketing intelligence sector. User data is tracked across the web using machine learning and proprietary technology to construct profiles containing demographic and psychographic information. These profiles are utilized by brands to gain insights into customers and integrate data with CRM systems, supporting personalization efforts.
- Headquarters Montreal, Canada
- Stage Acquired
- SectorsTechnology
- Website macromeasures.com
- Social LinkedIn X
- Acquired by StatSocial (Jan 2018)
- Total Equity Funding$40K (USD)
in 2 rounds
- InvestorsStatSocial
& 2 more
- Acquired byStatSocial
(Jan 2018)
Funding Insights of Macromeasures
Macromeasures has successfully raised a total of $40K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40,000
- Total Rounds 2
- First Round $40,000
(Jun 2015)
- Investors Count 2
All 2 funding rounds of Macromeasures with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | Seed | – | – | ||
| Jun 2015 | $40,000 | Seed | – | Entrepreneurs Roundtable Accelerator | – |
3 investors in total: 3 institutional.
Investors in Macromeasures
Macromeasures has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include StatSocial, Dorm Room Fund and Entrepreneurs Roundtable Accelerator.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Micro VC investments are directed toward US student-led startups. | dormroomfund.com | Boston, United States | ||
Startups are accelerated in fintech, SaaS, climate, and various sectors. | eranyc.com | New York, United States | ||
Social media analytics software with audience segmentation is provided. | 2012 | statsocial.com | New York, United States |
Investor details for Macromeasures
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Macromeasures
4 dated milestones of Macromeasures across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Macromeasures is founded.
- Funding First funding round of $40K.
- Funding Latest funding round, Seed,.
- Exit Acquired by StatSocial.
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Frequently Asked Questions about Macromeasures
Macromeasures was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Macromeasures is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Macromeasures is a funded company, having raised a total of $40K across 2 funding rounds to date. The company's 1st funding round was a Seed of $40K, raised on Jun 2015.
Founded in 2014 and based in Montreal, Canada, Macromeasures operates in the marketing intelligence sector. User data is tracked across the web using machine learning and proprietary technology to construct profiles containing demographic and psychographic information. These profiles are utilized by brands to gain insights into customers and integrate data with CRM systems, supporting personalization efforts.
Macromeasures has 3 investors. Key investors include StatSocial, Dorm Room Fund, and Entrepreneurs Roundtable Accelerator.
Yes. Macromeasures was acquired by StatSocial in January 2018.