About Macromeasures
Macromeasures is a company based in Montreal (Canada) founded in 2014 was acquired by StatSocial in January 2018.. Macromeasures has raised $40 thousand across 2 funding rounds from investors including StatSocial, Dorm Room Fund and Entrepreneurs Roundtable Accelerator. Macromeasures operates in a competitive market with competitors including Acxiom, BlueKai, Adverity, Krux and Connexity, among others.
- Headquarter Montreal, Canada
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$40 K (USD)
in 2 rounds
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Latest Funding Round
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Investors
StatSocial
& 2 more
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Employee Count
Employee Count
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Acquired by
StatSocial
(Jan 22, 2018)
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Funding Insights of Macromeasures
Macromeasures has successfully raised a total of $40K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(01 Jun 2015)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2016 | Amount | Seed - Macromeasures | Valuation |
investors |
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| Jun, 2015 | Amount | Seed - Macromeasures | Valuation | Entrepreneurs Roundtable Accelerator |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Macromeasures
Macromeasures has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include StatSocial, Dorm Room Fund and Entrepreneurs Roundtable Accelerator. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Micro VC investments are directed toward US student-led startups.
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Founded Year | Domain | Location | |
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Startups are accelerated in fintech, SaaS, climate, and various sectors.
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Founded Year | Domain | Location | |
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Social media analytics software with audience segmentation is provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Macromeasures
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Macromeasures
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Macromeasures Comparisons
Competitors of Macromeasures
Macromeasures operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Acxiom, BlueKai, Adverity, Krux and Connexity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Acxiom is engaged in providing data-driven marketing solutions.
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| domain | founded_year | HQ Location |
Cloud-based data management platform and third-party marketplace are operated.
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| domain | founded_year | HQ Location |
Data from multiple sources is integrated for marketing analytics.
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| domain | founded_year | HQ Location |
Cross-screen data is unified and analyzed for personalized marketing experiences.
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| domain | founded_year | HQ Location |
Programmatic media buying and customer acquisition services are offered.
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| domain | founded_year | HQ Location |
Offers AI data catalog platform for managing and sharing data
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Macromeasures
When was Macromeasures founded?
Macromeasures was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Where is Macromeasures located?
Macromeasures is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Is Macromeasures a funded company?
Macromeasures is a funded company, having raised a total of $40K across 2 funding rounds to date. The company's 1st funding round was a Seed of $40K, raised on Jun 01, 2015.
What does Macromeasures do?
Founded in 2014 and based in Montreal, Canada, Macromeasures operates in the marketing intelligence sector. User data is tracked across the web using machine learning and proprietary technology to construct profiles containing demographic and psychographic information. These profiles are utilized by brands to gain insights into customers and integrate data with CRM systems, supporting personalization efforts.
Who are the top competitors of Macromeasures?
Who are Macromeasures's investors?
Macromeasures has 3 investors. Key investors include StatSocial, Dorm Room Fund, and Entrepreneurs Roundtable Accelerator.
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