About StatSocial
StatSocial is a Media & Entertainment company based in New York (United States) founded in 2012. Social media analytics software with audience segmentation is provided. It operates in the Media & Entertainment and Technology sectors. StatSocial has raised $14.72 million across 4 funding rounds. The company has 20 employees. StatSocial has completed 1 acquisition, including Macromeasures. Its focus areas include Enterprise Applications, PR Tech, Media Monitoring and Social Monitoring. Its competitors include Sprout Social, Launchmetrics and CreativeX; 3 of its 3 listed competitors have raised funding.
Company details
StatSocial was founded in 2012 and is headquartered in New York, United States. A platform for social media monitoring is operated, delivering segmented audience data based on factors including age, location, income, industry, education, interests, and brand affinities. Crawling and data matching technologies are employed to analyze Twitter profiles and map demographic segments. Insights are generated to support marketers in developing targeted campaigns within the digital analytics sector.
- Headquarters New York, United States
- Employees 20
- SectorsMedia & EntertainmentTechnology
- Website statsocial.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$14.72M (USD)
in 4 rounds
- Latest Funding Round$11.83M (USD), Series A
Nov 2021
- Employee Count20
- Investments & Acquisitions
Funding Insights of StatSocial
StatSocial has successfully raised a total of $14.72M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $11.83 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.72M
- Total Rounds 4
- Last Round Series A — $11.83M
- First Round $215,000
(Nov 2014)
All 4 funding rounds of StatSocial with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $11.83M | Series A | – | – | – |
| Jul 2018 | $1M | Debt – Conventional | – | – | – |
| Feb 2015 | $2.89M | Seed | – | – | – |
| Nov 2014 | $215,000 | Debt – Conventional | – | – | – |
People of StatSocial
13 people are tracked at StatSocial (7 in leadership, 6 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Pavel Baranov | CTO | Leadership |
David Barker | Chief Executive Officer | Leadership |
Sean Robinson | Enterprise Sales Director | Leadership |
Andrea Rosi | Chief Operating Officer | Leadership |
Marlee Gauthier, MBA | Marketing Director | Leadership |
Harris Whaley | Enterprise Sales Director | Leadership |
Shane Robertson | Director Of Audience Development And Insights | Leadership |
Oleg B. | Lead Software Engineer | Team |
Lane Gillespie | SVP Of Product | Team |
Emma Marsh | Marketing Coordinator | Team |
Tom O'Toole | SVP, Sales & Services | Team |
Reagan Head | Data Solutions Specialist | Team |
Laurie Bludman | Senior Customer Success Manager | Team |
Complete people profiles for StatSocial
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Investments & Acquisitions by StatSocial
StatSocial has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Macromeasures.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customer data is tracked online to build demographic profiles. | macromeasures.com | Montreal, Canada | 2014 | Jan 2018 | •••• |
Complete acquisition details for StatSocial
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of StatSocial
4 dated milestones of StatSocial across 9 years, from founding to its latest funding, stage changes and deals.
- Founded StatSocial is founded.
- Funding First funding round of $215K.
- Acquisition Acquires Macromeasures.
- Funding Latest funding round, Series A, of $11.8M.
Competitors of StatSocial
StatSocial has 3 listed competitors in our database, 3 of them funded. They include Sprout Social, Launchmetrics and CreativeX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. |
Detailed competitors of StatSocial
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- Full competitor set
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Web traffic of StatSocial
The website of StatSocial (statsocial.com) receives about 8.1K visits a month.
- Monthly visits8.1K
▲ 66.6% vs previous month
Websites whose visitors overlap most with StatSocial. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blog.kissmetrics.com | blog.kissmetrics.com | 100% | – | ||
| brandwatch.com | 98% | 676.2K | #71,674 | View details | |
| exactdata.com | 97% | 23.7K | #970,295 | View details | |
| globalgurus.org | 75% | #804,102 | View details | ||
| resonate.com | 65% | 17.7K | #1,435,565 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for StatSocial
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- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as StatSocial (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Statsocial
Complete news archive for StatSocial
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Frequently Asked Questions about StatSocial
StatSocial was founded in 2012 and raised its 1st funding round 2 years after it was founded.
StatSocial is headquartered in New York, United States. It is registered at New York, New York, United States.
StatSocial is a funded company, having raised a total of $14.72M across 4 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $215K, raised on Nov 2014.
StatSocial has 20 employees.
StatSocial was founded in 2012 and is headquartered in New York, United States. A platform for social media monitoring is operated, delivering segmented audience data based on factors including age, location, income, industry, education, interests, and brand affinities. Crawling and data matching technologies are employed to analyze Twitter profiles and map demographic segments. Insights are generated to support marketers in developing targeted campaigns within the digital analytics sector.
StatSocial's top competitors include Sprout Social, CreativeX and Launchmetrics.
StatSocial has made 1 acquisition, including Macromeasures.