About Mad Engine
Mad Engine is a company based in San Diego (United States) founded in 1987 was acquired by Platinum Equity in December 2020. The company has 334 employees. Mad Engine has completed 6 acquisitions, including 5Sun, Fifth Sun and Lifted Research Group. Mad Engine offers products and services including Print on Demand, Promotional Products, Private Labels, and Apparel and Accessories. Mad Engine operates in a competitive market with competitors including Etsy, True Religion Apparel, Everlane, Michael Kors and 100 Thieves, among others.
- Headquarter San Diego, United States
- Employees 334
- SectorsRetail
- Phoneβ’β’β’β’ β’β’β’β’
- Website madengine.com
- Social LinkedIn X Facebook Instagram
- Acquired by Platinum Equity (Dec 2020)
- Legal Name Mad Engine Inc.
- Investors
- Employee Count334
- Investments & Acquisitions5Sun
& 5 more
- Acquired byPlatinum Equity
(Dec 2020)
Products & Services of Mad Engine
Mad Engine offers a comprehensive portfolio of products and services, including Print on Demand, Promotional Products, Private Labels, and Apparel and Accessories.
On-demand printing for customized merchandise items
Design and production of branded promotional goods
Creation of exclusive merchandise for partners
Design and distribution of clothing and related items
Investors in Mad Engine
Mad Engine has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Platinum Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Platinum Equity is engaged in private equity and credit investments. | – | platinumequity.com | Beverly Hills, United States |
Investor details for Mad Engine
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People of Mad Engine
1 people are tracked at Mad Engine (1 in team); the tracked headcount is 334.
| Name | Role | Group |
|---|---|---|
Danish Gajiani | Executive Chairman | Team |
Complete people profiles for Mad Engine
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Mad Engine
Mad Engine has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include 5Sun, Fifth Sun and Lifted Research Group.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fifth Sun is involved in retail and customer order fulfillment. | fifthsun.com | Chico, United States | 1997 | May 2021 | β’β’β’β’ | |
Contract manufacturer of apparel | 5sun.com | Chico, United States | 1991 | May 2021 | β’β’β’β’ | |
Licensed fashion merchandise is sold via an online e-commerce platform. | mightyfineinc.com | Los Angeles, United States | 2003 | Feb 2018 | β’β’β’β’ | |
Multi-category merchandise is offered via an online platform. | welovefine.com | Paris, France | 1999 | Feb 2018 | β’β’β’β’ | |
Internet first brand of casual and apparel for men and women | neffheadwear.com | Los Angeles, United States | 2002 | May 2017 | β’β’β’β’ | |
Internet first brand of casual and formal apparel wear for men | l-r-g.com | Irvine, United States | 1999 | Apr 2017 | β’β’β’β’ |
Complete acquisition details for Mad Engine
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Timeline of Mad Engine
8 dated milestones of Mad Engine across 34 years, from founding to its latest funding, stage changes and deals.
- Founded Mad Engine is founded.
- Acquisition Acquires Lifted Research Group.
- Acquisition Acquires Neff Headwear.
- Acquisition Acquires Mighty Fine Inc.
- Acquisition Acquires Welovefine.
- Exit Acquired by Platinum Equity.
- Acquisition Acquires 5Sun.
- Acquisition Acquires Fifth Sun.
Competitors of Mad Engine
Mad Engine operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Etsy, True Religion Apparel, Everlane, Michael Kors and 100 Thieves, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| etsy.com | 2005 | Dublin, Ireland | $97.95M | 2,400 | Online marketplace offering multi-category products from independent designers | |
| truereligion.com | 2002 | Los Angeles, United States | – | 1,453 | Internet first brand of fashion apparel wear for men and women | |
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| michaelkors.global | 1981 | New York, United States | – | 14,600 | Internet first brand offering apparel wear for men and women | |
| 100thieves.com | 2017 | Los Angeles, United States | $95M | 149 | Multi-category casual apparel is offered online for men and women. | |
| chubbiesshorts.com | 2011 | San Francisco, United States | $14.13M | 54 | Men's casual apparel and swimwear are designed and retailed. | |
| american-giant.com | 2011 | San Francisco, United States | $26.13M | 74 | American Giant is focused on producing American-made clothing and activewear. | |
| cotopaxi.com | 2013 | Cottonwood, United States | $74.86M | 81 | Cotopaxi is engaged in selling outdoor gear and apparel. | |
| levi.com | 1853 | San Francisco, United States | – | – | Internet first brand of apparel wear for kids, women, men and accessories | |
| 511tactical.com | 2003 | Irvine, United States | $432.65M | 683 | Internet first brand of casual apparel wear for men and women |
Detailed competitors of Mad Engine
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Web traffic of Mad Engine
The website of Mad Engine (madengine.com) receives about 13K visits a month.
- Monthly visits13K
▲ 10.9% vs previous month
Websites whose visitors overlap most with Mad Engine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ark.sg | ark.sg | 100% | – | #3,409,272 | β |
| toddshelton.com | 97% | – | #622,734 | View details | |
rockofftrade.com | rockofftrade.com | 96% | – | #831,167 | β |
onhollywood.com | onhollywood.com | 90% | – | #5,624,827 | β |
indestructiblemfg.com | indestructiblemfg.com | 90% | – | #2,683,223 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 23 similar websites and full traffic analytics for Mad Engine
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- 23 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Latest news on Mad Engine
Complete news archive for Mad Engine
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Similar companies to Mad Engine
10 companies that operate in the same segment as Mad Engine (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Mad Engine
Mad Engine was founded in 1987.
Mad Engine is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Mad Engine has 334 employees.
Mad Engine was founded in 1987 in San Diego, United States, within the manufacturing sector focused on licensed apparel and consumer products. Merchandise is produced in areas including apparel, accessories, and home goods. Print-on-demand services are provided, alongside work with private labels and established brands. Design innovation and sustainable practices are integrated into operations. Distribution occurs through various channels to serve diverse markets.
Mad Engine's top competitors include Etsy, True Religion Apparel and Everlane.
Mad Engine offers Print on Demand, Promotional Products, Private Labels, and Apparel and Accessories.
Mad Engine has made 6 acquisitions, including 5Sun, Fifth Sun, and Lifted Research Group.
Mad Engine has 1 investor. Key investors include Platinum Equity.
Mad Engine operates through Mad Engine Inc..
Yes. Mad Engine was acquired by Platinum Equity in December 2020.

