About Magazine
Magazine is a Retail company based in Copenhagen (Denmark) founded in 1868, and was acquired by Peek & Cloppenburg in May 2021. Internet first brand of casual apparel for men and women. Its website magasin.dk draws about 2.1 million monthly visits. Magazine offers products and services including Fashion Clothing, Beauty Products, Home Goods, and Sports Equipment. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its legal entity is MAGASIN LYNGBY A/S. Its competitors include DK Company, Rains and Rodinia Generation; 1 of its 3 listed competitors has raised funding.
Company details
The company was founded in 1868 in Copenhagen, Denmark, and operates as an internet-first brand within the apparel sector. Casual clothing for men and women is provided through online channels, with a focus on everyday wear. Operations are centered in Denmark, leveraging the domain magasin.dk for e-commerce activities. Historical roots in retail are combined with modern digital distribution to serve customers across the region.
- Headquarters Copenhagen, Denmark
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website magasin.dk
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Peek & Cloppenburg (May 2021)
- Legal Name Magasin Lyngby A/S
- InvestorsSports Direct
& 2 more
- Acquired by
Products & Services of Magazine
Magazine offers a comprehensive portfolio of products and services, including Fashion Clothing, Beauty Products, Home Goods, and Sports Equipment.
Clothing and accessories for men, women, and children
Skincare, makeup, and fragrances for personal care
Items for home decor and kitchen essentials
Products for sports and outdoor activities
Apps and channels of Magazine
its YouTube channel Magasin du Nord has 10.8K subscribers and 30 videos.
Videos from Magazine
The most watched videos on Magazine's YouTube channel, Magasin du Nord (10.8K subscribers). Click a video to play it here.
More on Magasin du Nord.
Investors in Magazine
Magazine has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Sports Direct, Debenhams and Peek & Cloppenburg.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fashion, home, and beauty products are offered online by Debenhams. | 1778 | debenhams.com | London, United Kingdom | |
Retailer of sporting goods and apparel | 1982 | sportsdirect.com | Shirebrook, United Kingdom | |
Fashion company offering a wide range of designer and own-brand clothing and accessories for men, women, teens, and children through its physical stores | 1990 | peek-cloppenburg.com | Dusseldorf, Germany |
Investor details for Magazine
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Magazine
92 people are tracked at Magazine (28 in leadership, 64 in team).
| Name | Role | Group |
|---|---|---|
Peter King | Managing Director | Leadership |
Frederik G.G.G. Nielsen | Director, Retail Operations | Leadership |
Peter Fabricius | CFO | Leadership |
Esben Hougaard | Chief Buyer | Leadership |
Camilla Julie Jensen | Head Of IT Project Management | Leadership |
Louise Haugaard Gjedsig | HR Business Partner | Leadership |
Jonas Linding Berg | Head Of Merchandising | Leadership |
Lasse Mohrsen | Head Of Internal Audit & Security | Leadership |
Karin Furemar Miörner | Head Of IT Quality Assurance | Leadership |
Peter Østerhaab | Ecommerce Director | Leadership |
Sara Søgaard Pedersen | Head Of Ecommerce | Leadership |
Michael Jagd Jelbo | Økonomidirektør / CFO | Leadership |
Jesper Olsen | Head Of IT Operation And Infrastructure | Leadership |
Thor Palmhøj | Director, HR | Leadership |
Bianca Holst | Head Of Strategic Portfolio & PMO | Leadership |
Rasmus Andersson | Director, Buildings | Leadership |
Kristina Søgaard Lundorff | Head Of Customer Service | Leadership |
Anton Grankin | Head Of IT Development | Leadership |
Súsan Bergsdóttir Thomsen | Head Of Marketing Portfolio | Leadership |
Jannik Donsrud | Head Of Ecommerce, Home Market | Leadership |
72 more people are available in the full profile.
Complete people profiles for Magazine
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Magazine
4 dated milestones of Magazine across 153 years, from founding to its latest funding, stage changes and deals.
- Founded Magazine is founded.
- Exit Acquired by Debenhams.
- Exit Acquired by Sports Direct.
- Exit Acquired by Peek & Cloppenburg.
Competitors of Magazine
Magazine has 3 listed competitors in our database, 1 of them funded. They include DK Company, Rains and Rodinia Generation.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dkcompany.dk | 2001 | Ikast, Denmark | 420 | Internet first brand of casual apparel for men and women | ||
| rains.com | 2012 | Aarhus, Denmark | 151 | Sells waterproof outerwear, bags, and accessories with fast shipping and returns. | ||
| rodiniageneration.io | 2017 | Copenhagen, Denmark | $3.2M | Internet first brand of casual wear for men and women |
Detailed competitors of Magazine
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Magazine
The website of Magazine (magasin.dk) receives about 2.1M visits a month.
- Monthly visits2.1M
▼ 18.5% vs previous month
Websites whose visitors overlap most with Magazine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hjem.dk | hjem.dk | 100% | #85,145 | – | |
| silvan.dk | 96% | 2.2M | #24,632 | View details | |
bahne.dk | bahne.dk | 94% | #75,857 | – | |
foetex.dk | foetex.dk | 94% | #18,440 | – | |
amazon.de | amazon.de | 94% | #58 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Magazine
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Magazine
Complete news archive for Magazine
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Magazine
Magazine was founded in 1868.
Magazine is headquartered in Copenhagen, Denmark.
The company was founded in 1868 in Copenhagen, Denmark, and operates as an internet-first brand within the apparel sector. Casual clothing for men and women is provided through online channels, with a focus on everyday wear. Operations are centered in Denmark, leveraging the domain magasin.dk for e-commerce activities. Historical roots in retail are combined with modern digital distribution to serve customers across the region.
Magazine's top competitors include DK Company, Rodinia Generation and Rains.
Magazine offers Fashion Clothing, Beauty Products, Home Goods, and Sports Equipment.
Magazine has 3 investors. Key investors include Sports Direct, Debenhams, and Peek & Cloppenburg.
Magazine operates through Magasin Lyngby A/S.
Yes. Magazine was acquired by Peek & Cloppenburg in May 2021.
The website of Magazine receives about 2.1 million visits a month.

