About Magnolia Innovation
Magnolia Innovation is a Healthcare company based in Hoboken (United States) founded in 2013 by Ken Howie and Diego Rodriguez, and was acquired by Medical Knowledge Group in October 2020. Market research consultancy specialized in healthcare and pharmaceutical sectors. It operates on a Professional Services model. Magnolia Innovation offers products and services including Market Research, Market Strategy, Market Access, HCP & Patient Analytics, and Training. Its focus areas include Market Research and Healthcare Consulting. Its competitors include Science and Medicine Group, Kineticos and Cello Health Advantage.
Company details
Magnolia Innovation is recognized as a specialized market research consultancy focused on healthcare, pharmaceutical, and MedTech sectors. Services are provided to innovative companies, delivering fresh perspectives and sustainable results. Expertise is offered in primary research methods, strategic planning across brand life cycles, market access strategies, and advanced analytics for healthcare professionals and patients. Customized training and market research panels are also developed to meet specific client needs. Therapeutic areas covered include addiction, oncology, diabetes, and rare diseases, among others. The consultancy is committed to supporting commercial success through insight-driven advisory and continued expansion into AI and ethnographic research.
- Headquarters Hoboken, United States
- Founders Ken Howie, Diego Rodriguez
- Stage Acquired
- SectorsHealthcare
- Phoneβ’β’β’β’ β’β’β’β’
- Website magnoliainnovation.com
- Social LinkedIn X Facebook
- Acquired by Medical Knowledge Group (Oct 2020)
- Investors
- Acquired byMedical Knowledge Group
(Oct 2020)
Products & Services of Magnolia Innovation
Magnolia Innovation offers a comprehensive portfolio of products and services, including Market Research, Market Strategy, Market Access, HCP & Patient Analytics, and Training.
Specialized market research for healthcare and pharmaceutical brands.
Strategic planning provided for healthcare brand life cycles.
Analysis and strategies for optimizing healthcare product access.
Advanced analytics linking data to healthcare market insights.
Customized training offered for clinical and market education.
Investors in Magnolia Innovation
Magnolia Innovation has secured backing from 1 investor. Prominent investors backing the company include Medical Knowledge Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of network-mapping, patient-finding analytics, and multi-channel marketing solutions for biopharmaceutical companies | 2004 | mkgny.com | New York, United States |
Investor details for Magnolia Innovation
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People of Magnolia Innovation
17 people are tracked at Magnolia Innovation (8 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Ken Howie | Co-Founder | Leadership |
Diego Rodriguez | Co-Founder | Leadership |
Thomas Hoffer | Associate Director | Leadership |
Karina Kozak | Director | Leadership |
Simon Howe | Director, Research Operations | Leadership |
Jess L. | Director | Leadership |
Yusr Ghozzi | Director | Leadership |
Jocelyn Hadrick | Associate Director | Leadership |
Kelsey Peterson | Manager | Team |
Victoria Yin | Associate | Team |
Katie Lanier | Associate | Team |
Amit Thakur | Associate | Team |
Enrique Arvelo | Manager | Team |
Jessica Wang | Senior Market Research Recruiting Coordinator | Team |
Cristina la Rosa | Manager Of Operations | Team |
Daniel Bagnall | Manager | Team |
Joshua Davis | Research Coordinator | Team |
Complete people profiles for Magnolia Innovation
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Timeline of Magnolia Innovation
2 dated milestones of Magnolia Innovation across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Magnolia Innovation is founded.
- Exit Acquired by Medical Knowledge Group.
Competitors of Magnolia Innovation
Magnolia Innovation has 3 listed competitors in our database. They include Science and Medicine Group, Kineticos and Cello Health Advantage.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| scienceandmedicinegroup.com | 2017 | Arlington, United States | Research and advisory services are provided to life-science companies. | |||
| kineticos.com | 2012 | Morrisville, United States | Invests in early-stage life sciences companies for innovation, expertise, and growth. | |||
| advantageh.com | 1994 | Princeton, United States | 14 | Provider of health care data analytics services |
Detailed competitors of Magnolia Innovation
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Web traffic of Magnolia Innovation
The website of Magnolia Innovation (magnoliainnovation.com) receives about 3.3K visits a month.
- Monthly visits3.3K
▲ 218.4% vs previous month
Top companies in Biopharma Outsourcing & Drug Delivery
3 companies that operate in the same segment as Magnolia Innovation (Biopharma Outsourcing & Drug Delivery) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Suite solutions are provided for payers and healthcare providers. | 1998 | Princeton, New Jersey, United States | USD 220 M | USD 374.1 M | 5,666 | |
Wearable insulin infusion systems are developed for diabetes patients. | 2000 | Boston, Massachusetts, United States | USD 120.4 M | USD 2.71 B | 3,900 | |
Developer of small-molecule drugs | 1991 | Los Angeles, California, United States | USD 50 M | USD 348.97 M | 407 |
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Related news about Magnolia Innovation
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Frequently Asked Questions about Magnolia Innovation
Magnolia Innovation was founded in 2013.
Magnolia Innovation is headquartered in Hoboken, United States. It is registered at Hoboken, New Jersey, United States.
Magnolia Innovation is recognized as a specialized market research consultancy focused on healthcare, pharmaceutical, and MedTech sectors. Services are provided to innovative companies, delivering fresh perspectives and sustainable results. Expertise is offered in primary research methods, strategic planning across brand life cycles, market access strategies, and advanced analytics for healthcare professionals and patients. Customized training and market research panels are also developed to meet specific client needs. Therapeutic areas covered include addiction, oncology, diabetes, and rare diseases, among others. The consultancy is committed to supporting commercial success through insight-driven advisory and continued expansion into AI and ethnographic research.
Magnolia Innovation's top competitors include Cello Health Advantage, Science and Medicine Group and Kineticos.
Magnolia Innovation offers Market Research, Market Strategy, Market Access, HCP & Patient Analytics, and Training.
Magnolia Innovation has 1 investor. Key investors include Medical Knowledge Group.
Yes. Magnolia Innovation was acquired by Medical Knowledge Group in October 2020.

