About MAGURA
MAGURA is a Transportation, Automotive & Logistics company based in Bad Urach (Germany) founded in 1893, and was acquired by ADVIK Hi-Tech in January 2025. The company has 706 employees. Its website magura.com draws about 128 thousand monthly visits. Its focus areas include Auto, Auto Components, Chassis Control System and Diversified. Its competitors include Adidas Group, ROSE Bikes and Ortovox.
Company details
Brand of sports apparel and equipments. They manufacturer of performance components, particularly hydraulic brake systems and hydraulic clutch systems, for various cycling disciplines and motorized vehicles.
- Headquarters Bad Urach, Germany
- Employees 706
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website magura.com
- Social LinkedIn X Facebook
- Acquired by Bosch eBike Systems (Jul 2019)
- Annual Revenue$181.07 M (USD)-19as on Dec 31, 2023
- Net Profit-$1.31 M (USD)-121as on Dec 31, 2023
- EBITDA$1.36 M (USD)-88as on Dec 31, 2023
- InvestorsADVIK Hi-Tech
& 1 more
- Employee Count706
- Acquired by
Investors in MAGURA
MAGURA has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include ADVIK Hi-Tech and Bosch eBike Systems.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Manufactures precision components for automotive and industrial markets worldwide. | 2000 | advik.co.in | Pune, India | |
Develops eBike motors, batteries, displays, and apps for enhanced mobility. | 2012 | bosch-ebike.com | Stuttgart, Germany |
Investor details for MAGURA
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People of MAGURA
2 people are tracked at MAGURA (2 in leadership); the tracked headcount is 706.
| Name | Role | Group |
|---|---|---|
Armin Stangl | Managing Director | Leadership |
Ingo Beutner | Managing Director | Leadership |
Complete people profiles for MAGURA
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Timeline of MAGURA
3 dated milestones of MAGURA across 132 years, from founding to its latest funding, stage changes and deals.
- Founded MAGURA is founded.
- Exit Acquired by Bosch eBike Systems.
- Exit Acquired by ADVIK Hi-Tech.
Competitors of MAGURA
MAGURA has 3 listed competitors in our database. They include Adidas Group, ROSE Bikes and Ortovox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adidas-group.com | 1924 | Herzogenaurach, Germany | 59,030 | Internet first brand of sportswear apparel for men and women | ||
| rosebikes.com | 1907 | Bocholt, Germany | 220 | Offers bicycles, cycling clothing, parts, and accessories for online and retail purchase. | ||
| ortovox.com | 2009 | Taufkirchen, Germany | Offers mountainwear, backpacks, and safety tools for outdoor enthusiasts. |
Detailed competitors of MAGURA
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Web traffic of MAGURA
The website of MAGURA (magura.com) receives about 128.2K visits a month and ranks #299,750 among all websites worldwide, #9,774 in Sports.
- Monthly visits128.2K
▲ 14.3% vs previous month
- Unique visitors52.3K
per month
- Global rank#299,750
among all websites
- Category rank#9,774
Sports · Sports
- Bounce rate36%
- Pages per visit3.0
- Average visit38 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with MAGURA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rohloff.de | 100% | 43.4K | #665,240 | View details | |
foxracingshox.com | foxracingshox.com | 94% | – | ||
| sram.com | 90% | 1.1M | #41,611 | View details | |
| dtswiss.com | 86% | 332.7K | #138,080 | View details | |
totalbleedsolutions.co.uk | totalbleedsolutions.co.uk | 86% | #1,146,490 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MAGURA
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Top companies in Automotive Manufacturing & Components
2 companies that operate in the same segment as MAGURA (Automotive Manufacturing & Components) in Germany, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Manufacturer of forklifts, warehouse equipment and other industrial trucks | 2006 | Germany | USD 587.14 M | USD 13.28 B | 42,720 | |
Automotive manufacturing company | 1916 | Munchen, Bayern, Germany | USD 156.8 B |
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Related news about Magura
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Frequently Asked Questions about MAGURA
MAGURA was founded in 1893.
MAGURA is headquartered in Bad Urach, Germany. It is registered at Bad Urach, Baden-wurttemberg, Germany.
MAGURA has 706 employees.
Annual revenue of MAGURA is $181.07M as on Dec 31, 2023.
Brand of sports apparel and equipments. They manufacturer of performance components, particularly hydraulic brake systems and hydraulic clutch systems, for various cycling disciplines and motorized vehicles.
MAGURA's top competitors include Adidas Group, ROSE Bikes and Ortovox.
MAGURA has 2 investors. Key investors include ADVIK Hi-Tech, and Bosch eBike Systems.
Yes. MAGURA was acquired by Bosch eBike Systems in July 2019.
The website of MAGURA receives about 128 thousand visits a month and ranks #299,750 among all websites worldwide.

