About SRAM
SRAM is a company based in Chicago (United States) founded in 1987 by Stanley Day. SRAM has completed 6 acquisitions, including Amprio, Hammerhead and Ochain. SRAM offers products and services including Eagle Transmission and Brakes.
- Headquarter Chicago, United States
- Founders Stanley Day
- SectorsConsumer
- Website category Sports
- Phone•••• ••••
- Website sram.com/en/sram
- Social LinkedIn X
- Legal Name Sram Llc
- Investors
- Investments & AcquisitionsAmprio
& 5 more
Products & Services of SRAM
SRAM offers a comprehensive portfolio of products and services, including Eagle Transmission and Brakes.
Drivetrain systems for mountain bikes are provided to enhance performance and reliability.
Braking systems for various bike types are supplied, including models like Maven and Motive that are designed for safety and control.
Apps and channels of SRAM
SRAM publishes 3 mobile apps with over 1M+ downloads.
Funding Insights of SRAM
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of SRAM with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2008 | – | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in SRAM
SRAM has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Quilvest Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm backed by quilvest group | – | quilvestprivateequity.com | Las Condes, Chile |
Investor details for SRAM
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SRAM
213 people are tracked at SRAM (43 in leadership, 1 in board & advisors, 169 in team).
| Name | Role | Group |
|---|---|---|
Stanley Day | Founder | Leadership |
Ken Lousberg | CEO | Leadership |
Barry O Brien | Director Operations Financial Planning & Analysis | Leadership |
Lisa Peppel | VP, Quality | Leadership |
Josh Kendrick | VP, Marketing | Leadership |
John Nedeau | VP, OEM Sales | Leadership |
Tim Smith | VP, Engineering & Design | Leadership |
Brian T. Gause | Director Of Legal Affairs - Global Lead Counsel | Leadership |
Heather Bridges | CFO | Leadership |
Jeff Winterkorn | VP, Global Operations | Leadership |
Mark Bibb | Director Of Global Testing | Leadership |
Leo Yermakov | Director Regulatory Compliance | Leadership |
Dean Wisler | VP, Continuous Improvement | Leadership |
Eileen Mulry | VP, Human Resources | Leadership |
Ron Ritzler | VP, Product Development | Leadership |
Anja Lagemaat | General Manager | Leadership |
John Eppen | Director Of Business Development | Leadership |
Joe Chung | VP, Information Technology | Leadership |
Blake Smith | Director Of Operations | Leadership |
Anne Conrad | Sr. Tax Director | Leadership |
193 more people are available in the full profile.
Complete people profiles for SRAM
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by SRAM
SRAM has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Amprio, Hammerhead and Ochain.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Components for bicycle performance enhancement are manufactured by Ochain. | ochain.bike | – | 0 | Jul 2025 | •••• | |
Electric conversion solutions for pedal bicycles are developed and supplied. | amprio.com | Neuss, Germany | 2017 | Jan 2023 | •••• | |
Internet first brand offering apparel wear for women and men | velocio.cc | Londonderry, United States | 2014 | Mar 2022 | •••• | |
Provider of smart bike navigation systems | hammerhead.io | New York, United States | 2012 | Jan 2022 | •••• | |
Bicycle products are sold via an online platform. | time-sport.us | Chicago, United States | 2019 | Feb 2021 | •••• | |
Independent oil and gas producer offering direct investment opportunities | powertap.com | – | 0 | Apr 2019 | •••• |
Complete acquisition details for SRAM
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SRAM
8 dated milestones of SRAM across 38 years, from founding to its latest funding, stage changes and deals.
- Founded SRAM is founded.
- Funding First funding round.
- Acquisition Acquires Powertap.
- Acquisition Acquires time-sport.us.
- Acquisition Acquires Hammerhead.
- Acquisition Acquires Velocio.
- Acquisition Acquires Amprio.
- Acquisition Acquires Ochain.
Web traffic of SRAM
The website of SRAM (sram.com) receives about 1.1M visits a month and ranks #41,611 among all websites worldwide, #1,315 in Sports.
- Monthly visits1.1M
▼ 1.4% vs previous month
- Unique visitors415.5K
per month
- Global rank#41,611
among all websites
- Category rank#1,315
Sports · Sports
- Bounce rate43%
- Pages per visit4.8
- Average visit2 min 40 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with SRAM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shimano.com | 100% | 3.5M | #16,264 | View details | |
raceface.com | raceface.com | 100% | – | #255,695 | – |
zipp.com | zipp.com | 100% | – | #2,350,302 | – |
| worldwidecyclery.com | 92% | 190.5K | #196,035 | View details | |
| bike-discount.de | 91% | – | #13,345 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SRAM
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Sram
Complete news archive for SRAM
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SRAM
10 companies that operate in the same segment as SRAM (Sports & Outdoor Goods), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online marketplace offering multi-category products from independent designers | 2005 | Dublin, Ireland | USD 97.95 M | USD 2.81 B | 2,420 | |
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | – | USD 8.58 B | 19,600 | |
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | – | USD 1.59 B | 33,319 | |
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 | |
Retailer of sporting goods and apparel | 1982 | Shirebrook, England, United Kingdom | – | – | – | |
Electric bicycles with integrated technology are manufactured by VanMoof. | 2009 | Amsterdam, Netherlands | USD 186.25 M | – | – | |
Pressure sensing insoles and wearable modules for skiers are developed. | 2013 | London, England, United Kingdom | USD 20.84 M | – | 30 | |
Tech-driven football helmets are provided for concussion management. | 2013 | Seattle, Washington, United States | USD 98.01 M | – | – | |
Suspension training systems and strength equipment are developed. | 2005 | San Francisco, California, United States | USD 909.12 K | – | – | |
Skiing products and accessories are provided by an internet-first brand. | 2006 | Le Chable, Valais, Switzerland | USD 17.86 M | – | – |
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Frequently Asked Questions about SRAM
SRAM was founded in 1987 and raised its 1st funding round 21 years after it was founded.
SRAM is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Ken Lousberg is the current CEO of SRAM.
SRAM was founded in 1987 by Stanley Day in Chicago, United States, where operations are based. The company focuses on the design and production of bicycle components within the cycling industry. Products are developed for various applications, including drivetrains and braking systems. Leadership is provided by CEO Ken Lousberg. Global distribution supports the companys activities from its U.S. headquarters.
SRAM offers Eagle Transmission and Brakes.
SRAM has made 6 acquisitions, including Amprio, Hammerhead, and Ochain.
SRAM has 1 investor. Key investors include Quilvest Private Equity.
SRAM operates through Sram Llc.
Yes. SRAM publishes SRAM AXS and 2 more apps, with over 1 million downloads.
The website of SRAM receives about 1.1 million visits a month and ranks #41,611 among all websites worldwide.