About Manduka
Manduka is a Consumer company based in Los Angeles (United States) founded in 1997, and was acquired by Valor Equity Partners in July 2015. Yoga accessories are designed and manufactured by Manduka. Manduka has completed 1 acquisition, including Yogitoes. Its website manduka.com draws about 393 thousand monthly visits. Its focus areas include Consumer Goods, Sports Equipment, Fitness & Exercise and Yoga.
Company details
Manduka was founded in 1997 in Los Angeles, United States, within the yoga accessories sector. Products such as mats, towels, straps, water bottles, bags, and clothing are designed and manufactured. Distribution occurs through an online store and over 2000 stockists across the world, supporting global operations in the fitness and wellness industry.
- Headquarters Los Angeles, United States
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website manduka.com
- Social LinkedIn X Facebook
- Acquired by Valor Equity Partners (Jul 2015)
- InvestorsBuilders Fund
& 2 more
- Investments & Acquisitions
- Acquired by
Investors in Manduka
Manduka has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Builders Fund, Valor Equity Partners and Channelstone Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm | valorep.com | Chicago, United States | ||
Builders Fund is focused on impact-driven investments for sustainability. | dolphincapitalgroup.com | San Francisco, USA | ||
| channelstone.com |
Investor details for Manduka
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- Complete investor list
- Round participation
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People of Manduka
8 people are tracked at Manduka (4 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Jennifer Johnson | VP Of Marketing | Leadership |
Nancy W. | Art Director | Leadership |
Mary Vallarta | Marketing Director | Leadership |
Craig Stiff | Global Director, Hardgoods | Leadership |
Tara Rynne | Retail Marketing / Visual Merchandising | Team |
Shawna Barr | Marketing & Community Manager | Team |
Liliane Valliere | Partnerships Specialist | Team |
Isabelle Jocelyn | Partnerships Specialist | Team |
Complete people profiles for Manduka
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Manduka
Manduka has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Yogitoes.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Serves as a contract manufacturer for yoga towels and mats. | yogitoes.com | Santa Monica, United States | 2003 | Jul 2013 | •••• |
Complete acquisition details for Manduka
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Manduka
5 dated milestones of Manduka across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Manduka is founded.
- Exit Acquired by Channelstone Capital Partners.
- Exit Acquired by Dolphin Capital.
- Acquisition Acquires Yogitoes.
- Exit Acquired by Valor Equity Partners.
Web traffic of Manduka
The website of Manduka (manduka.com) receives about 393K visits a month and ranks #88,704 among all websites worldwide, #4,503 in Fashion and Apparel.
- Monthly visits393K
▼ 6% vs previous month
- Unique visitors189.7K
per month
- Global rank#88,704
among all websites
- Category rank#4,503
Lifestyle · Fashion and Apparel
- Bounce rate37%
- Pages per visit5.3
- Average visit2 min 34 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Manduka. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jadeyoga.com | jadeyoga.com | 100% | #290,938 | – | |
| prana.com | 97% | 863.5K | #38,073 | View details | |
shop.lululemon.com | shop.lululemon.com | 86% | #884 | – | |
everydayyoga.com | everydayyoga.com | 82% | #421,180 | – | |
| zappos.com | 79% | 20.7M | #1,928 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Manduka
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Sports & Outdoor Goods
3 companies that operate in the same segment as Manduka (Sports & Outdoor Goods) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | USD 8.58 B | 19,600 | ||
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | USD 1.59 B | 33,319 | ||
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 |
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Frequently Asked Questions about Manduka
Manduka was founded in 1997.
Manduka is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Manduka was founded in 1997 in Los Angeles, United States, within the yoga accessories sector. Products such as mats, towels, straps, water bottles, bags, and clothing are designed and manufactured. Distribution occurs through an online store and over 2000 stockists across the world, supporting global operations in the fitness and wellness industry.
Manduka has made 1 acquisition, including Yogitoes.
Manduka has 3 investors. Key investors include Builders Fund, Valor Equity Partners, and Channelstone Capital Partners.
Yes. Manduka was acquired by Valor Equity Partners in July 2015.
The website of Manduka receives about 393 thousand visits a month and ranks #88,704 among all websites worldwide.