About prAna
prAna is a Consumer company based in Carlsbad (United States) founded in 1993, and was acquired by Columbia in April 2014. It operates as a sustainable clothing for yoga, hiking, and outdoor activities is offered by prAna. It operates on a Direct-to-Consumer (D2C) model. The company has 204 employees. Its website prana.com draws about 863 thousand monthly visits. prAna offers products and services including Yoga Clothing and Outdoor Clothing. Its focus areas include Consumer Goods, Apparel and Activewear.
Company details
Sustainable apparel for yoga, hiking, climbing, and outdoor activities is provided by prAna. Focus is placed on eco-friendly materials and responsible packaging. Solutions cater to both men and women with a range of activewear and seasonal collections. Sectors include consumer goods with an emphasis on active lifestyles and sustainability.
- Headquarters Carlsbad, United States
- Employees 204
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Phone•••• ••••
- Website prana.com/on/demandware.store/Sites-Prana_US-Site/en_US/PX-Show?url=aHR0cHM6Ly93d3cucHJhbmEuY29tL29uL2RlbWFuZHdhcmUuc3RvcmUvU2l0ZXMtUHJhbmFfVVMtU2l0ZQ%3d%3d&frame=1753738952120
- Social LinkedIn X Facebook Instagram
- Acquired by Columbia (Apr 2014)
- Annual Revenue$59.54 (USD)-77as on Dec 31, 2023
- Net Profit-$206.74 (USD)3as on Dec 31, 2023
- InvestorsColumbia Sportswear
& 2 more
- Employee Count204
- Acquired by
Products & Services of prAna
prAna offers a comprehensive portfolio of products and services, including Yoga Clothing and Outdoor Clothing.
Clothing designed for yoga and active lifestyles offered.
Gear for hiking and climbing activities is provided.
Investors in prAna
prAna has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Columbia Sportswear, Steelpoint Capital and Liz Claiborne Canada.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity is focused on healthcare and fitness sectors. | – | steelpointcp.com | Solana Beach, United States | |
- | – | lizclaiborneinc.com | - | |
Internet first brand of sportswear apparel for men and women | 1993 | columbia.com | Portland, United States |
Investor details for prAna
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- Complete investor list
- Round participation
- Investor portfolios
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Timeline of prAna
4 dated milestones of prAna across 21 years, from founding to its latest funding, stage changes and deals.
- Founded prAna is founded.
- Exit Acquired by Liz Claiborne Canada.
- Exit Acquired by Steelpoint Capital.
- Exit Acquired by Columbia.
Web traffic of prAna
The website of prAna (prana.com) receives about 863.5K visits a month and ranks #38,073 among all websites worldwide, #1,836 in Fashion and Apparel.
- Monthly visits863.5K
▼ 11.4% vs previous month
- Unique visitors481.7K
per month
- Global rank#38,073
among all websites
- Category rank#1,836
Lifestyle · Fashion and Apparel
- Bounce rate28%
- Pages per visit6.6
- Average visit2 min 09 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with prAna. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| beyondyoga.com | 100% | 825.2K | #39,231 | View details | |
| columbia.com | 82% | 7M | #3,512 | View details | |
titlenine.com | titlenine.com | 78% | – | #65,607 | – |
freepeople.com | freepeople.com | 78% | – | #2,473 | – |
| llbean.com | 78% | 17.3M | #1,547 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for prAna
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports & Outdoor Goods
10 companies that operate in the same segment as prAna (Sports & Outdoor Goods), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online marketplace offering multi-category products from independent designers | 2005 | Dublin, Leinster, Ireland | USD 97.95 M | USD 2.81 B | 10,155 | |
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | – | USD 8.58 B | 19,600 | |
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | – | USD 1.59 B | 33,319 | |
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 | |
Retailer of sporting goods and apparel | 1982 | Shirebrook, England, United Kingdom | – | – | – | |
Electric bicycles with integrated technology are manufactured by VanMoof. | 2009 | Amsterdam, Netherlands | USD 186.25 M | – | – | |
Pressure sensing insoles and wearable modules for skiers are developed. | 2013 | London, England, United Kingdom | USD 20.84 M | – | 30 | |
Tech-driven football helmets are provided for concussion management. | 2013 | Seattle, Washington, United States | USD 98.01 M | – | – | |
Suspension training systems and strength equipment are developed. | 2005 | San Francisco, California, United States | USD 909.12 K | – | – | |
Skiing products and accessories are provided by an internet-first brand. | 2006 | Le Chable, Valais, Switzerland | USD 17.86 M | – | – |
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Frequently Asked Questions about prAna
prAna was founded in 1993.
prAna is headquartered in Carlsbad, United States. It is registered at Carlsbad, California, United States.
prAna has 204 employees.
Annual revenue of prAna is $59.54 as on Dec 31, 2023.
Sustainable apparel for yoga, hiking, climbing, and outdoor activities is provided by prAna. Focus is placed on eco-friendly materials and responsible packaging. Solutions cater to both men and women with a range of activewear and seasonal collections. Sectors include consumer goods with an emphasis on active lifestyles and sustainability.
prAna offers Yoga Clothing and Outdoor Clothing.
prAna has 3 investors. Key investors include Columbia Sportswear, Steelpoint Capital, and Liz Claiborne Canada.
Yes. prAna was acquired by Columbia in April 2014.
The website of prAna receives about 863 thousand visits a month and ranks #38,073 among all websites worldwide.