About Beyond Yoga
Beyond Yoga is a Retail company based in Culver City (United States) founded in 2009 by Michelle Wahler and Jodi Guber Brufsky, and was acquired by Levi Strauss in August 2021. Sportswear for women is provided via an internet-first brand. It operates in the Retail and Media & Entertainment sectors. Its chief executive, as recorded, is Jodi Guber Brufsky. Its website beyondyoga.com draws about 825 thousand monthly visits. Beyond Yoga offers products and services including Leggings, Tops, Dresses, and Bras. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is BEYOND YOGA LLC. Its competitors include Vuori, Nobull and Fabletics; 2 of its 3 listed competitors have raised funding.
Company details
Beyond Yoga was established in 2009 in Culver City, United States, as an internet-first brand focused on womens sportswear. A range of apparel is offered, including leggings, capris, innerwear, sweatshirts, jackets, and maternity items. Operations center on direct-to-consumer sales through the online domain beyondyoga.com, with leadership provided by co-founder Michelle Wahler and founder and CEO Jodi Guber Brufsky.
- Headquarters Culver City, United States
- Founders Michelle Wahler, Jodi Guber Brufsky
- Stage Acquired
- SectorsRetailMedia & Entertainment
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website beyondyoga.com
- Social LinkedIn X Facebook Instagram
- Acquired by Levi Strauss (Aug 2021)
- Legal Name Beyond Yoga Llc
- Investors
- Acquired byLevi Strauss
(Aug 2021)
Products & Services of Beyond Yoga
Beyond Yoga offers a comprehensive portfolio of products and services, including Leggings, Tops, Dresses, and Bras.
Comfortable leggings for workouts and daily activities.
Versatile tops like tanks for fitness and casual wear.
Stylish dresses suitable for yoga and everyday use.
Supportive bras designed for exercise and comfort.
Investors in Beyond Yoga
Beyond Yoga has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Levi Strauss.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Brand of fashion apparel for men and women | 1853 | levistrauss.com | San Francisco, United States |
Investor details for Beyond Yoga
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People of Beyond Yoga
42 people are tracked at Beyond Yoga (11 in leadership, 31 in team).
| Name | Role | Group |
|---|---|---|
Michelle Wahler | Co-Founder | Leadership |
Jodi Guber Brufsky | Founder & CEO | Leadership |
Gracie Marquardt | Design Director | Leadership |
Laren Parker | Director, PR & Partnerships | Leadership |
Amanda Inouye | Head Of Ecommerce Planning & Inventory Management Operations | Leadership |
Sarah Gates | Director, Marketing & Creative Operations | Leadership |
Sonia Jones, CPA, MBA | VP of Finance & Accounting | Leadership |
Erin Ashford | Director Of Performance Marketing | Leadership |
Yuri Kim | Director, Social Media | Leadership |
Sheryl Biesman | Director, Retention Marketing | Leadership |
Isabelle | Art Director | Leadership |
Callie Voiers | Associate Designer | Team |
jill crowley | Retail Sales Supervisor | Team |
Celia Hanson | Partnerships Specialist | Team |
Yesenia Flores | Product Developer | Team |
TBD | Marketing Coordinator | Team |
Megan | Creative Traffic Lead | Team |
Madison Ferguson | Retention Manager | Team |
Saraphine Carlson | Senior Graphic Designer | Team |
Ashley Ryan | Account Executive - Fitness | Team |
22 more people are available in the full profile.
Complete people profiles for Beyond Yoga
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Timeline of Beyond Yoga
2 dated milestones of Beyond Yoga across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Beyond Yoga is founded.
- Exit Acquired by Levi Strauss.
Competitors of Beyond Yoga
Beyond Yoga has 3 listed competitors in our database, 2 of them funded. They include Vuori, Nobull and Fabletics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| fabletics.com | 2010 | Los Angeles, United States | 1,966 | Internet-first sportswear apparel is provided for men and women. |
Detailed competitors of Beyond Yoga
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Web traffic of Beyond Yoga
The website of Beyond Yoga (beyondyoga.com) receives about 825.2K visits a month and ranks #39,231 among all websites worldwide, #1,902 in Fashion and Apparel.
- Monthly visits825.2K
▼ 18.9% vs previous month
- Unique visitors542.4K
per month
- Global rank#39,231
among all websites
- Category rank#1,902
Lifestyle · Fashion and Apparel
- Bounce rate45%
- Pages per visit5.5
- Average visit2 min 03 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Beyond Yoga. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| prana.com | 100% | 863.5K | #38,073 | View details | |
freepeople.com | freepeople.com | 78% | #2,473 | – | |
aloyoga.com | aloyoga.com | 77% | #4,365 | – | |
shop.lululemon.com | shop.lululemon.com | 74% | #884 | – | |
| aritzia.com | 72% | 15.8M | #1,610 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Beyond Yoga
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Beyond Yoga (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Beyond Yoga
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Frequently Asked Questions about Beyond Yoga
Beyond Yoga was founded in 2009.
Beyond Yoga is headquartered in Culver City, United States. It is registered at Culver City, California, United States.
Jodi Guber Brufsky is the CEO of Beyond Yoga, as recorded in our data. They have also founded this company.
Beyond Yoga was established in 2009 in Culver City, United States, as an internet-first brand focused on womens sportswear. A range of apparel is offered, including leggings, capris, innerwear, sweatshirts, jackets, and maternity items. Operations center on direct-to-consumer sales through the online domain beyondyoga.com, with leadership provided by co-founder Michelle Wahler and founder and CEO Jodi Guber Brufsky.
Beyond Yoga offers Leggings, Tops, Dresses, and Bras.
Beyond Yoga has 1 investor. Key investors include Levi Strauss.
Beyond Yoga operates through Beyond Yoga Llc.
Yes. Beyond Yoga was acquired by Levi Strauss in August 2021.
The website of Beyond Yoga receives about 825 thousand visits a month and ranks #39,231 among all websites worldwide.