Beyond Yoga

Culver City, United States Founded: 2009 • Age: 17 yrs Acquired By Levi Strauss
Sportswear for women is provided via an internet-first brand.
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About Beyond Yoga

Beyond Yoga is a company based in Culver City (United States) founded in 2009 by Michelle Wahler and Jodi Guber Brufsky was acquired by Levi Strauss in August 2021.. Beyond Yoga offers products and services including Leggings, Tops, Dresses, and Bras. Beyond Yoga operates in a competitive market with competitors including Vuori, Gymshark, Nobull, Fabletics and Founder Sport Group, among others.

  • Headquarter Culver City, United States
  • Founders Michelle Wahler, Jodi Guber Brufsky
  • Sectors
    Retail
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Beyond Yoga Llc
Operational Areas
Retail → Fashion & Retail Innovation
Media & Entertainment → Sports, Events & Attractions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Levi Strauss

    (Aug 05, 2021)

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Products & Services of Beyond Yoga

Beyond Yoga offers a comprehensive portfolio of products and services, including Leggings, Tops, Dresses, and Bras. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Comfortable leggings for workouts and daily activities.

Versatile tops like tanks for fitness and casual wear.

Stylish dresses suitable for yoga and everyday use.

Supportive bras designed for exercise and comfort.

People of Beyond Yoga
Headcount 50-200
Employee Profiles 41
Employee Profiles
People
Callie Voiers
Associate Designer
People
Celia Hanson
Partnerships Specialist
People
Megan
Creative Traffic Lead
People
Madison Ferguson
Retention Manager

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Funding Insights of Beyond Yoga

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Beyond Yoga

Beyond Yoga has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Levi Strauss. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Brand of fashion apparel for men and women
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Beyond Yoga

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Beyond Yoga

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Beyond Yoga Comparisons

Employees
+
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Competitors of Beyond Yoga

Beyond Yoga operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vuori, Gymshark, Nobull, Fabletics and Founder Sport Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet first brand offering multi category sports wear for men and women
domain founded_year HQ Location
Sportswear apparel for men and women is offered online.
domain founded_year HQ Location
Fashion accessories and apparel are offered for weightlifters and trainers.
domain founded_year HQ Location
Internet-first sportswear apparel is provided for men and women.
domain founded_year HQ Location
Internet first brand offering multi-category sportswear
domain founded_year HQ Location
Sports apparel is retailed online by Stio in various categories.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Beyond Yoga

Frequently Asked Questions about Beyond Yoga

When was Beyond Yoga founded?

Beyond Yoga was founded in 2009.

Where is Beyond Yoga located?

Beyond Yoga is headquartered in Culver City, United States. It is registered at Culver City, California, United States.

Who is the current CEO of Beyond Yoga?

Jodi Guber Brufsky is the current CEO of Beyond Yoga. They have also founded this company.

What does Beyond Yoga do?

Beyond Yoga was established in 2009 in Culver City, United States, as an internet-first brand focused on womens sportswear. A range of apparel is offered, including leggings, capris, innerwear, sweatshirts, jackets, and maternity items. Operations center on direct-to-consumer sales through the online domain beyondyoga.com, with leadership provided by co-founder Michelle Wahler and founder and CEO Jodi Guber Brufsky.

Who are the top competitors of Beyond Yoga?

Beyond Yoga's top competitors include Gymshark, Vuori and Stio.

What products or services does Beyond Yoga offer?

Beyond Yoga offers Leggings, Tops, Dresses, and Bras.

Who are Beyond Yoga's investors?

Beyond Yoga has 1 investor. Key investors include Levi Strauss.

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