About ManyPets
ManyPets is a Financial Services company based in London (United Kingdom) founded in 2012 by Guy Farley and Steven Mendel. A cloud-based platform for pet insurance is provided by ManyPets. ManyPets has raised $359.5 million across 2 funding rounds from investors including EQT, Willoughby Capital and Octopus Ventures. The company has 360 employees. ManyPets has completed 3 acquisitions, including Brooks Braithwaite, Digital Edge and VetBox. ManyPets was last valued at $2.4 billion in June 2021. Its chief executive, as recorded, is Luisa Barile. Its website manypets.com draws about 752 thousand monthly visits. Its focus areas include FinTech, Internet First Insurance Platforms, Insurance Comparison Platforms and P&C. Its legal entity is BOUGHT BY MANY LTD.
Company details
ManyPets was established in 2012 in London, United Kingdom. Operations are centered on a cloud-based platform that delivers pet insurance services. Coverage for veterinary care and related expenses is managed digitally for pet owners. The company functions within the insurtech sector, emphasizing streamlined policy administration and claims processing across the UK market. Leadership includes co-founders Guy Farley and Steven Mendel, with Luisa Barile serving as CEO.
- Headquarters London, United Kingdom
- Employees 360
- Founders Guy Farley, Steven Mendel
- Stage Unicorn
- SectorsFinancial Services
- Website category Pets and Animals · Pets
- Website manypets.com/us
- Social LinkedIn X Facebook
- Legal Name Bought By Many Ltd
- Date of Incorporation 13 Jul, 2020
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$28.59 M (USD)-14as on Mar 31, 2024
- Net Profit-$39.44 M (USD)35as on Mar 31, 2024
- EBITDA-$40.84 M (USD)32as on Mar 31, 2024
- Total Equity Funding$359.5M (USD)
in 2 rounds
- Latest Funding Round$350M (USD), Series D
Jun 2021
- InvestorsEQT
& 7 more
- Employee Count360
- Investments & AcquisitionsBrooks Braithwaite
& 2 more
Funding Insights of ManyPets
ManyPets has successfully raised a total of $359.5M across 2 strategic funding rounds. The most recent funding activity was a Series D round of $350 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $359.5M
- Total Rounds 2
- Last Round Series D — $350M
- First Round $9.5M
(Jan 2017)
- Investors Count 8
All 2 funding rounds of ManyPets with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $350M | Series D | – | EQT | |
| Jan 2017 | $9.5M | Series A | – | Octopus Ventures |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of ManyPets
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $2.4B (Jun 2021). 8 investors in total: 7 institutional and 1 angel.
Investors in ManyPets
ManyPets has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include EQT, Willoughby Capital and Octopus Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
EQT is recognized as a global investment organization focused on value creation. | 1994 | eqtgroup.com | Stockholm, Sweden | |
Diversified asset management firm | willcapllc.com | New York, United States | ||
Venture capital investment and support for founders in technology and health sectors. | octopusventures.com | |||
Startups are funded by Munich Re-backed venture capital firm. | munichreventures.com | San Francisco, United States | ||
Private equity investment firm | ftvcapital.com | San Francisco, United States | ||
Venture capital funding is provided to FinTech startups by CommerzVentures. | commerzventures.com | Frankfurt Am Main, Germany | ||
Early-stage tech startups are funded by this venture capital firm. | jamjarinvestments.com | London, United Kingdom | ||
WB Will Brooks | Angel investor in Indian startups, co-founder of Jar, fintech innovator | unknown_82a7065616fb4e22b |
Investor details for ManyPets
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People of ManyPets
3 people are tracked at ManyPets (3 in leadership); the tracked headcount is 360.
| Name | Role | Group |
|---|---|---|
Guy Farley | Co-Founder | Leadership |
Steven Mendel | Co-Founder | Leadership |
Luisa Barile | CEO | Leadership |
Complete people profiles for ManyPets
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Investments & Acquisitions by ManyPets
ManyPets has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Brooks Braithwaite, Digital Edge and VetBox.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital Edge is focused on cybersecurity and compliance solutions for high-growth companies. | digitaledge.net | New York, United States | 1996 | Oct 2022 | •••• | |
Personalized treatment boxes for pet health are provided. | vetbox.com | London, United Kingdom | 2016 | Dec 2021 | •••• | |
Pet and liability insurance brokerage services are provided. | brooksbraithwaite.com | Haywards Heath, United Kingdom | 1979 | Sep 2015 | •••• |
Complete acquisition details for ManyPets
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Timeline of ManyPets
7 dated milestones of ManyPets across 10 years, from founding to its latest funding, stage changes and deals.
- Founded ManyPets is founded.
- Acquisition Acquires Brooks Braithwaite.
- Funding First funding round of $9.5M.
- Funding Latest funding round, Series D, of $350.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires VetBox.
- Acquisition Acquires Digital Edge.
Web traffic of ManyPets
The website of ManyPets (manypets.com) receives about 752.5K visits a month and ranks #94,875 among all websites worldwide, #544 in Pets.
- Monthly visits752.5K
▲ 7.2% vs previous month
- Unique visitors180.4K
per month
- Global rank#94,875
among all websites
- Category rank#544
Pets and Animals · Pets
- Bounce rate51%
- Pages per visit2.5
- Average visit1 min 37 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with ManyPets. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| animalfriends.co.uk | 100% | 460.2K | #101,350 | View details | |
dogsinc.org | dogsinc.org | 98% | – | ||
messybeast.com | messybeast.com | 98% | #544,276 | – | |
| aacspca.org | 98% | #1,249,587 | View details | ||
therapydogs.com | therapydogs.com | 98% | #560,891 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ManyPets
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Related news about Manypets
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Frequently Asked Questions about ManyPets
ManyPets was founded in 2012 and raised its 1st funding round 5 years after it was founded.
ManyPets is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Luisa Barile is the CEO of ManyPets, as recorded in our data.
ManyPets is a funded company, having raised a total of $359.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $9.5M, raised on Jan 2017.
ManyPets has 360 employees.
Annual revenue of ManyPets is $28.59M as on Mar 31, 2024.
ManyPets was established in 2012 in London, United Kingdom. Operations are centered on a cloud-based platform that delivers pet insurance services. Coverage for veterinary care and related expenses is managed digitally for pet owners. The company functions within the insurtech sector, emphasizing streamlined policy administration and claims processing across the UK market. Leadership includes co-founders Guy Farley and Steven Mendel, with Luisa Barile serving as CEO.
ManyPets has made 3 acquisitions, including Brooks Braithwaite, Digital Edge, and VetBox.
ManyPets has 8 investors. Key investors include EQT, Willoughby Capital, Octopus Ventures, Munich Re Ventures, and FTV Capital.
The valuation of ManyPets is $2.4B as of Jun 2021.
ManyPets operates through Bought By Many Ltd.
The website of ManyPets receives about 752 thousand visits a month and ranks #94,875 among all websites worldwide.