About Animal Friends
Animal Friends is a company based in Salisbury (United Kingdom) founded in 1998 by Elaine Fairfax was acquired by Pinnacle Pet Group in April 2023.. Animal Friends offers products and services including Accident Only Insurance, Time Limited Insurance, Max Benefit Insurance, and Lifetime Insurance. Animal Friends operates in a competitive market with competitors including Napo, Fluffy, Pinnacle Pet Group, Vetsure and British Pet Insurance, among others.
- Headquarter Salisbury, United Kingdom
- Founders Elaine Fairfax
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Animal Friends Insurance Services Limited
- Date of Incorporation 14 Sep, 1998
- Jurisdiction AMESBURY, WILTSHIRE
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Pinnacle Pet Group
(Apr 04, 2023)
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Products & Services of Animal Friends
Animal Friends offers a comprehensive portfolio of products and services, including Accident Only Insurance, Time Limited Insurance, Max Benefit Insurance, and Lifetime Insurance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Covers costs for pet accidents and injuries only.
Provides coverage for new conditions up to a time limit.
Offers maximum benefit limits for veterinary treatments.
Delivers lifelong coverage for ongoing pet health issues.
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Funding Insights of Animal Friends
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Animal Friends
Animal Friends has secured backing from 1 investor. Prominent investors backing the company include Pinnacle Pet Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Provides pet insurance and care services through multi-brand channels in Europe.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Animal Friends
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Animal Friends
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Animal Friends Comparisons
Competitors of Animal Friends
Animal Friends operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Napo, Fluffy, Pinnacle Pet Group, Vetsure and British Pet Insurance, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Online platform for pet insurance
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| domain | founded_year | HQ Location |
Multi-category pet services are provided via an app-based platform.
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| domain | founded_year | HQ Location |
Provides pet insurance and care services through multi-brand channels in Europe.
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| domain | founded_year | HQ Location |
Online platform for pet insurance
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| domain | founded_year | HQ Location |
Provider of pet insurance services
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Animal Friends
Frequently Asked Questions about Animal Friends
When was Animal Friends founded?
Animal Friends was founded in 1998.
Where is Animal Friends located?
Animal Friends is headquartered in Salisbury, United Kingdom. It is registered at Salisbury, Wiltshire, United Kingdom.
What does Animal Friends do?
Animal Friends was founded in 1998 in Salisbury, United Kingdom, as an internet-based pet insurer. An online platform is operated to deliver quotes for insurance policies covering dogs, cats, and horses. Coverage includes accidents, illnesses, vet fees, and horse riders. Services are focused on the pet insurance sector within the UK market.
Who are the top competitors of Animal Friends?
What products or services does Animal Friends offer?
Animal Friends offers Accident Only Insurance, Time Limited Insurance, Max Benefit Insurance, and Lifetime Insurance.
Who are Animal Friends's investors?
Animal Friends has 1 investor. Key investors include Pinnacle Pet Group.