Animal Friends

Salisbury, United Kingdom Founded: 1998 • Age: 28 yrs Acquired By Pinnacle Pet Group
Internet first pet insurer

About Animal Friends

Animal Friends is a company based in Salisbury (United Kingdom) founded in 1998 by Elaine Fairfax was acquired by Pinnacle Pet Group in April 2023.. Animal Friends offers products and services including Accident Only Insurance, Time Limited Insurance, Max Benefit Insurance, and Lifetime Insurance. Animal Friends operates in a competitive market with competitors including Napo, Fluffy, Pinnacle Pet Group, Vetsure and British Pet Insurance, among others.

  • Headquarter Salisbury, United Kingdom
  • Founders Elaine Fairfax
  • Sectors
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Animal Friends Insurance Services Limited
  • Date of Incorporation 14 Sep, 1998
  • Jurisdiction AMESBURY, WILTSHIRE
Operational Areas
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Pinnacle Pet Group

    (Apr 04, 2023)

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Products & Services of Animal Friends

Animal Friends offers a comprehensive portfolio of products and services, including Accident Only Insurance, Time Limited Insurance, Max Benefit Insurance, and Lifetime Insurance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Covers costs for pet accidents and injuries only.

Provides coverage for new conditions up to a time limit.

Offers maximum benefit limits for veterinary treatments.

Delivers lifelong coverage for ongoing pet health issues.

People of Animal Friends
Headcount 200-500
Employee Profiles 38
Employee Profiles
People
David Murray
Program Management Office (pmo) Manager
People
Aaron Sullivan
Senior Developer
People
Jen Wormleighton
Head Of Veterinary Services
People
Fiona Gardiner
Retention Team Leader

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Funding Insights of Animal Friends

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Animal Friends

Animal Friends has secured backing from 1 investor. Prominent investors backing the company include Pinnacle Pet Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Provides pet insurance and care services through multi-brand channels in Europe.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Animal Friends

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Animal Friends

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Animal Friends Comparisons

Employees
+
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Competitors of Animal Friends

Animal Friends operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Napo, Fluffy, Pinnacle Pet Group, Vetsure and British Pet Insurance, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online platform for pet insurance
domain founded_year HQ Location
Multi-category pet services are provided via an app-based platform.
domain founded_year HQ Location
Provides pet insurance and care services through multi-brand channels in Europe.
domain founded_year HQ Location
Online platform for pet insurance
domain founded_year HQ Location
Provider of pet insurance services
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Animal Friends

Frequently Asked Questions about Animal Friends

When was Animal Friends founded?

Animal Friends was founded in 1998.

Where is Animal Friends located?

Animal Friends is headquartered in Salisbury, United Kingdom. It is registered at Salisbury, Wiltshire, United Kingdom.

What does Animal Friends do?

Animal Friends was founded in 1998 in Salisbury, United Kingdom, as an internet-based pet insurer. An online platform is operated to deliver quotes for insurance policies covering dogs, cats, and horses. Coverage includes accidents, illnesses, vet fees, and horse riders. Services are focused on the pet insurance sector within the UK market.

Who are the top competitors of Animal Friends?

Animal Friends's top competitors include Napo, Fluffy and Vetsure.

What products or services does Animal Friends offer?

Animal Friends offers Accident Only Insurance, Time Limited Insurance, Max Benefit Insurance, and Lifetime Insurance.

Who are Animal Friends's investors?

Animal Friends has 1 investor. Key investors include Pinnacle Pet Group.

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