Animal Friends

Salisbury, United Kingdom Founded: 1998 • Age: 28 yrs Acquired By Pinnacle Pet Group
Internet first pet insurer
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Animal Friends

Animal Friends is a company based in Salisbury (United Kingdom) founded in 1998 by Elaine Fairfax was acquired by Pinnacle Pet Group in April 2023. Animal Friends offers products and services including Accident Only Insurance, Time Limited Insurance, Max Benefit Insurance, and Lifetime Insurance. Animal Friends operates in a competitive market with competitors including Napo, Fluffy, Pinnacle Pet Group, Vetsure and British Pet Insurance, among others.

  • Headquarter Salisbury, United Kingdom
  • Founders Elaine Fairfax
  • Sectors
    Financial Services
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Animal Friends Insurance Services Limited
  • Date of Incorporation 14 Sep, 1998
  • Jurisdiction AMESBURY, WILTSHIRE
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Acquired by
    Pinnacle Pet Group

    (Apr 04, 2023)

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Products & Services of Animal Friends

Animal Friends offers a comprehensive portfolio of products and services, including Accident Only Insurance, Time Limited Insurance, Max Benefit Insurance, and Lifetime Insurance.

Product name locked
Category locked
Primary

Covers costs for pet accidents and injuries only.

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Provides coverage for new conditions up to a time limit.

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Offers maximum benefit limits for veterinary treatments.

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Delivers lifelong coverage for ongoing pet health issues.

People of Animal Friends

Headcount 200-500
Employee Profiles 38
Employee Profiles
People
David Murray
Program Management Office (pmo) Manager
People
Aaron Sullivan
Senior Developer
People
Jen Wormleighton
Head Of Veterinary Services
People
Fiona Gardiner
Retention Team Leader

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Funding Insights of Animal Friends

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Detailed funding history for Animal Friends

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  • Funding amounts
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  • Valuation history

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Investors in Animal Friends

Animal Friends has secured backing from 1 investor. Prominent investors backing the company include Pinnacle Pet Group.

All
Investor Description Founded Year Domain Location
Provides pet insurance and care services through multi-brand channels in Europe.
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Investor details for Animal Friends

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  • Investor domains
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  • Participation history

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Investments & Acquisitions by Animal Friends

Investments
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Investment portfolio details for Animal Friends

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Animal Friends

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Detailed financials for Animal Friends

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  • Profit trends
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Animal Friends Comparisons

Animal Friends Primary company
Description
Internet first pet insurer
Location
Salisbury, United Kingdom
Founded Year
1998
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Animal Friends

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Competitors of Animal Friends

Animal Friends operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Napo, Fluffy, Pinnacle Pet Group, Vetsure and British Pet Insurance, among others.

Company Name Domain Founded year HQ Location Description
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Online platform for pet insurance
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Multi-category pet services are provided via an app-based platform.
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Provides pet insurance and care services through multi-brand channels in Europe.
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Online platform for pet insurance
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Provider of pet insurance services
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Detailed competitors of Animal Friends

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  • Domains and locations
  • Full company profiles
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Latest news on Animal Friends

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Complete news archive for Animal Friends

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  • Brand-specific news history

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Frequently Asked Questions about Animal Friends

Animal Friends was founded in 1998.

Animal Friends is headquartered in Salisbury, United Kingdom. It is registered at Salisbury, Wiltshire, United Kingdom.

Animal Friends was founded in 1998 in Salisbury, United Kingdom, as an internet-based pet insurer. An online platform is operated to deliver quotes for insurance policies covering dogs, cats, and horses. Coverage includes accidents, illnesses, vet fees, and horse riders. Services are focused on the pet insurance sector within the UK market.

Animal Friends's top competitors include Napo, Fluffy and Vetsure.

Animal Friends offers Accident Only Insurance, Time Limited Insurance, Max Benefit Insurance, and Lifetime Insurance.

Animal Friends has 1 investor. Key investors include Pinnacle Pet Group.

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