About Marketware
Marketware is a Healthcare company based in Midvale (United States) founded in 1986, and was acquired by Medsphere Systems in January 2021. CRM and business intelligence solutions are delivered for healthcare providers. It operates in the Healthcare and Technology sectors. Marketware has raised $4.5 million across 7 funding rounds from investors including Medsphere Systems, EPIC Ventures and Album VC. The company has 28 employees. Marketware offers products and services including Physician Strategy Suite, Physician Recruitment, Physician Onboarding, Physician Relationship Management, and Healthcare Analytics. Its focus areas include HealthTech, Healthcare IT, Provider and Administrative Solutions. Its legal entity is MARKETWARE, INC. Its competitors include Evariant, MatrixCare and Swoop; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 1986 and headquartered in Midvale, United States, Marketware operates in the healthcare sector. CRM technologies and business intelligence applications are supplied to hospitals, specialty clinics, and post-acute care facilities. Solutions encompass outreach management, data visualization, and professional resources. Specific offerings include Ascend for referral development, Scout for generating market insights, and Centric for lead generation and patient acquisition.
- Headquarters Midvale, United States
- Employees 28
- Stage Acquired
- SectorsHealthcareTechnology
- Website marketware.com
- Social LinkedIn X Facebook
- Acquired by Medsphere Systems (Jan 2021)
- Legal Name Marketware, Inc.
- Total Equity Funding$4.5M (USD)
in 7 rounds
- InvestorsMedsphere Systems
& 3 more
- Employee Count28
- Acquired byMedsphere Systems
(Jan 2021)
Products & Services of Marketware
Marketware offers a comprehensive portfolio of products and services, including Physician Strategy Suite, Physician Recruitment, Physician Onboarding, Physician Relationship Management, and Healthcare Analytics.
Integrated tool for physician recruitment and analytics services
Platform for sourcing and retaining healthcare professionals
System for collaborative physician launch and integration
Tool to maximize physician engagement and interactions
Application for transforming and analyzing healthcare data
Funding Insights of Marketware
Marketware has successfully raised a total of $4.5M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.5M
- Total Rounds 7
- First Round $1.4M
(Jan 2015)
- Investors Count 3
All 7 funding rounds of Marketware with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | Series B | – | – | ||
| Dec 2018 | Series B | – | – | ||
| Jun 2018 | Series B | – | – | ||
| Jan 2018 | Series B | – | – | ||
| Sep 2017 | $4.5M | Series B | – | EPIC Ventures | |
| Jun 2017 | Unspecified | – | – | ||
| Jan 2015 | $1.4M | Unspecified | – | EPIC Ventures |
4 investors in total: 4 institutional.
Investors in Marketware
Marketware has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Medsphere Systems, EPIC Ventures and Album VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage technology companies are funded by this venture capital firm. | epicvc.com | Salt Lake City, United States | ||
Investments are directed toward early-stage tech startups by Album VC. | album.vc | Lehi, United States | ||
| frazier.vc | ||||
Open-source healthcare software is provided by Medsphere Systems. | 2002 | medsphere.com | Carlsbad, United States |
Investor details for Marketware
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Marketware
7 people are tracked at Marketware (3 in leadership, 4 in team); the tracked headcount is 28.
| Name | Role | Group |
|---|---|---|
MacKenzi Sweet | Vice President Of Sales & Client Partnership | Leadership |
Danielle Krystyniak | Vice President, Client Success | Leadership |
Stephen Grant | Director Of Client Solutions | Leadership |
Kristine Brate | Client Success Executive | Team |
Brigham Mero | Business Intelligence Developer | Team |
Kayla Morris | Senior Product Manager | Team |
Vikram Keswani | Product Manager | Team |
Complete people profiles for Marketware
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Marketware
4 dated milestones of Marketware across 35 years, from founding to its latest funding, stage changes and deals.
- Founded Marketware is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series B,.
- Exit Acquired by Medsphere Systems.
Competitors of Marketware
Marketware has 3 listed competitors in our database, 2 of them funded. They include Evariant, MatrixCare and Swoop.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| evariant.com | 2008 | Farmington, United States | $98.83M | 163 | Provides platform for digital marketing solutions | |
| matrixcare.com | 1982 | Bloomington, United States | 448 | Web-based software for long term care, senior living, and assisted living | ||
| swoop.com | 2011 | Cambridge, United States | $16.4M | 2 | AI-based advertising solutions for pharmaceuticals are offered by Swoop. |
Detailed competitors of Marketware
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Marketware
The website of Marketware (marketware.com) receives about 2.8K visits a month.
- Monthly visits2.8K
▲ 43.9% vs previous month
Websites whose visitors overlap most with Marketware. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| practicelink.com | 100% | 195.6K | #176,633 | View details | |
docs.chocchildrens.org | docs.chocchildrens.org | 86% | – | ||
| cgm.com | 85% | 203.9K | #251,046 | View details | |
| symplr.com | 84% | 237K | #156,580 | View details |
Top companies in Clinical IT & Data Platforms
3 companies that operate in the same segment as Marketware (Clinical IT & Data Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | |||
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 1,365 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | 1,746 |
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Related news about Marketware
Complete news archive for Marketware
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Frequently Asked Questions about Marketware
Marketware was founded in 1986 and raised its 1st funding round 29 years after it was founded.
Marketware is headquartered in Midvale, United States. It is registered at Midvale, Utah, United States.
Marketware is a funded company, having raised a total of $4.5M across 7 funding rounds to date. The company's 1st funding round was a Unspecified of $1.4M, raised on Jan 2015.
Marketware has 28 employees.
Founded in 1986 and headquartered in Midvale, United States, Marketware operates in the healthcare sector. CRM technologies and business intelligence applications are supplied to hospitals, specialty clinics, and post-acute care facilities. Solutions encompass outreach management, data visualization, and professional resources. Specific offerings include Ascend for referral development, Scout for generating market insights, and Centric for lead generation and patient acquisition.
Marketware's top competitors include MatrixCare, Swoop and Evariant.
Marketware offers Physician Strategy Suite, Physician Recruitment, Physician Onboarding, Physician Relationship Management, and Healthcare Analytics.
Marketware has 4 investors. Key investors include Medsphere Systems, EPIC Ventures, Album VC, and Frazier Group.
Marketware operates through Marketware, Inc..
Yes. Marketware was acquired by Medsphere Systems in January 2021.