About Swoop
Swoop is a Healthcare company based in Cambridge (United States) founded in 2011, and was acquired by W2O Group in January 2021. AI-based advertising solutions for pharmaceuticals are offered by Swoop. It operates on a Data-as-a-Service, Professional Services, and HealthTech model in Healthcare and Technology sectors. Swoop has raised $16.4 million across 5 funding rounds from investors including W2O Group, USVP and Valhalla Partners. Swoop has completed 2 acquisitions, including MyHealthTeam and NimbleRx. Its website swoop.com draws about 13 thousand monthly visits. Swoop offers products and services including DTC Audiences, HCP Pro Suite, Predictive Audiences, Swoop Agents, and TV Audiences. Its focus areas include Healthcare Technology and Digital Health Solutions. Its legal entity is Swoop.com., Inc. Its competitors include MatrixCare, Actium Health and Doctor.com; 2 of its 3 listed competitors have raised funding.
Company details
Swoop is involved in providing data-driven healthcare marketing solutions. The company focuses on creating targeted audiences for direct-to-consumer and healthcare professional engagement. Privacy-safe real-world health data is utilized to build niche segments for activation across various platforms, including connected TV and linear addressable devices. Solutions are designed to improve patient outcomes by predicting non-adherence and enhancing omnichannel strategies. The healthcare technology sector is primarily served, with an emphasis on innovation and compliance with privacy regulations across all U.S. states.
- Total Equity Funding$16.4M (USD)
in 5 rounds
- Latest Funding Round$3M (USD), Series A
Jan 2020
- InvestorsW2O Group
& 3 more
- Investments & AcquisitionsMyHealthTeam
& 1 more
- Acquired byW2O Group
(Jan 2021)
Products & Services of Swoop
Swoop offers a comprehensive portfolio of products and services, including DTC Audiences, HCP Pro Suite, Predictive Audiences, Swoop Agents, and TV Audiences.
Targeted audiences are created for direct-to-consumer advertising.
Provider value is quantified beyond traditional segmentation methods.
Future targets are predicted for timely audience engagement.
First-party data is unlocked through conversational AI chatbots.
TV planning and activation are unified across platforms.
Apps and channels of Swoop
its YouTube channel Swoop has 18 subscribers and 16 videos.
Videos from Swoop
The most watched videos on Swoop's YouTube channel, Swoop (18 subscribers). Click a video to play it here.
More on Swoop.
Funding Insights of Swoop
Swoop has successfully raised a total of $16.4M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.4M
- Total Rounds 5
- Last Round Series A — $3M
- First Round $4.8M
(Oct 2011)
- Investors Count 3
All 5 funding rounds of Swoop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $3M | Series A | – | – | – |
| Dec 2014 | $2.1M | Series A | – | – | – |
| Nov 2013 | $3.5M | Series A | – | – | – |
| Nov 2012 | $3M | Series A | – | – | – |
| Oct 2011 | $4.8M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Swoop
Swoop has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include W2O Group, USVP and Valhalla Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm that focuses on early stage investments in the US | usvp.com | Menlo Park, United States | ||
Tech-focused VC firm investing in geographies such as the US | valhallapartners.com | Vienna, United States | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Marketing communications services are delivered to businesses worldwide. | 2001 | w2ogroup.com | New York, United States |
Investor details for Swoop
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- Investor portfolios
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People of Swoop
66 people are tracked at Swoop (45 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Ann Glover | Senior Sales Director | Leadership |
Wade Bernesby | Managing Director | Leadership |
Marcella Milliet Sciorra | Chief Marketing Officer | Leadership |
Olivia Sawyers | Director Of Account Management | Leadership |
Scott Rines | President | Leadership |
Ron Elwell | Group President, DAIS | Leadership |
Shauna Brown | Vice President, Partnerships | Leadership |
Terri Z. | Senior Director, Analytics & Performance | Leadership |
Caitlin Kirchner | VP DSP & SSP Partnerhsips | Leadership |
Matthew Hanvey | Senior Sales Director | Leadership |
Paula Albee | Vice President, Brand Partnerships | Leadership |
Dorrit Trate | Senior Vice President | Leadership |
Kara T. | Director | Leadership |
Samuel Clark | Chief Of Staff | Leadership |
Margie Cukar | Director, Sales | Leadership |
Dani Rotem | Director Of Sales | Leadership |
James Rattigan | Vice President, Sales | Leadership |
Alexis Crain | Senior Director, Data Partnerships | Leadership |
Matthew Baffa | Senior Sales Director | Leadership |
Nicole James | Director Of Sales | Leadership |
46 more people are available in the full profile.
Complete people profiles for Swoop
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Swoop
Swoop has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include MyHealthTeam and NimbleRx.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Prescriptions are delivered same-day through an online platform. | nimblerx.com | Palo Alto, United States | 2014 | May 2026 | •••• | |
Mobile-based social application for multiple health conditions | myhealthteam.com | San Francisco, United States | 2011 | Jan 2025 | •••• |
Complete acquisition details for Swoop
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Timeline of Swoop
6 dated milestones of Swoop across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Swoop is founded.
- Funding First funding round of $4.8M.
- Funding Latest funding round, Series A, of $3.0M.
- Exit Acquired by W2O Group.
- Acquisition Acquires MyHealthTeam.
- Acquisition Acquires NimbleRx.
Competitors of Swoop
Swoop has 3 listed competitors in our database, 2 of them funded. They include MatrixCare, Actium Health and Doctor.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| matrixcare.com | 1982 | Bloomington, United States | 448 | Web-based software for long term care, senior living, and assisted living | ||
| actiumhealth.com | 2014 | Palo Alto, United States | $35M | AI-powered marketing solutions are delivered for healthcare providers. | ||
| doctor.com | 2012 | New York, United States | $19.41M | Online visibility and reputation for healthcare providers are optimized. |
Detailed competitors of Swoop
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- Full competitor set
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Web traffic of Swoop
The website of Swoop (swoop.com) receives about 13.2K visits a month.
- Monthly visits13.2K
▼ 3.1% vs previous month
Websites whose visitors overlap most with Swoop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ahamediagroup.com | 100% | 680.7K | #2,019,153 | View details | |
| myhealthteam.com | 95% | 87.9K | #524,287 | View details | |
swoopbags.com | swoopbags.com | 38% | #5,310,913 | – | |
| set.tv | 36% | View details | |||
| adotube.com | 26% | View details |
Top companies in Clinical IT & Data Platforms
3 companies that operate in the same segment as Swoop (Clinical IT & Data Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | |||
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 1,365 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | 1,746 |
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Related news about Swoop
Complete news archive for Swoop
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Frequently Asked Questions about Swoop
Swoop was founded in 2011.
Swoop is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Swoop is a funded company, having raised a total of $16.4M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4.8M, raised on Oct 2011.
Swoop is involved in providing data-driven healthcare marketing solutions. The company focuses on creating targeted audiences for direct-to-consumer and healthcare professional engagement. Privacy-safe real-world health data is utilized to build niche segments for activation across various platforms, including connected TV and linear addressable devices. Solutions are designed to improve patient outcomes by predicting non-adherence and enhancing omnichannel strategies. The healthcare technology sector is primarily served, with an emphasis on innovation and compliance with privacy regulations across all U.S. states.
Swoop's top competitors include Actium Health, MatrixCare and Doctor.com.
Swoop offers DTC Audiences, HCP Pro Suite, Predictive Audiences, Swoop Agents, and TV Audiences.
Swoop has made 2 acquisitions, including MyHealthTeam, and NimbleRx.
Swoop has 4 investors. Key investors include W2O Group, USVP, Valhalla Partners, and General Catalyst.
Swoop operates through Swoop.Com., Inc..
Yes. Swoop was acquired by W2O Group in January 2021.