About Swoop
Swoop is a company based in Cambridge (United States) founded in 2011 was acquired by W2O Group in January 2021. It operates as a Data-as-a-Service, Professional Services, and HealthTech. Swoop has raised $16.4 million across 5 funding rounds from investors including W2O Group, USVP and Valhalla Partners. Swoop has completed 1 acquisition, including MyHealthTeam. Swoop offers products and services including DTC Audiences, HCP Pro Suite, Predictive Audiences, Swoop Agents, and TV Audiences. Swoop operates in a competitive market with competitors including MatrixCare, Actium Health, Doctor.com, SocialClimb and Fingerpaint, among others.
- Headquarter Cambridge, United States
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Sectors
HealthcareTechnology
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Phone
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Website
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Social
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- Legal Name Swoop.Com., Inc.
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Products & Services of Swoop
Swoop offers a comprehensive portfolio of products and services, including DTC Audiences, HCP Pro Suite, Predictive Audiences, Swoop Agents, and TV Audiences.
Targeted audiences are created for direct-to-consumer advertising.
Provider value is quantified beyond traditional segmentation methods.
Future targets are predicted for timely audience engagement.
First-party data is unlocked through conversational AI chatbots.
TV planning and activation are unified across platforms.
People of Swoop
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Funding Insights of Swoop
Swoop has successfully raised a total of $16.4M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series A — $3.0M
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First Round
First Round
(31 Oct 2011)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2020 | Amount | Series A - Swoop | Valuation |
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| Dec, 2014 | Amount | Series A - Swoop | Valuation |
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| Nov, 2013 | Amount | Series A - Swoop | Valuation |
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Investors in Swoop
Swoop has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include W2O Group, USVP and Valhalla Partners.
| Investor | Description | Founded Year | Domain | Location |
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VC firm that focuses on early stage investments in the US
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Tech-focused VC firm investing in geographies such as the US
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Founded Year | Domain | Location | |
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Investment and transformation services for entrepreneurs in technology and finance sectors.
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Founded Year | Domain | Location |
Investments & Acquisitions by Swoop
Swoop has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MyHealthTeam.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Mobile-based social application for multiple health conditions
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2011 |
Financial Statements - Swoop
Swoop Comparisons
Competitors of Swoop
Swoop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MatrixCare, Actium Health, Doctor.com, SocialClimb and Fingerpaint, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Web-based software for long term care, senior living, and assisted living
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AI-powered marketing solutions are delivered for healthcare providers.
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| domain | founded_year | HQ Location |
Online visibility and reputation for healthcare providers are optimized.
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| domain | founded_year | HQ Location |
Reputation management solution for healthcare providers
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| domain | founded_year | HQ Location |
Healthcare information and content are delivered through an online platform.
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Latest news on Swoop
Frequently Asked Questions about Swoop
Swoop was founded in 2011.
Swoop is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Swoop is a funded company, having raised a total of $16.4M across 5 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Oct 31, 2011.
Swoop is involved in providing data-driven healthcare marketing solutions. The company focuses on creating targeted audiences for direct-to-consumer and healthcare professional engagement. Privacy-safe real-world health data is utilized to build niche segments for activation across various platforms, including connected TV and linear addressable devices. Solutions are designed to improve patient outcomes by predicting non-adherence and enhancing omnichannel strategies. The healthcare technology sector is primarily served, with an emphasis on innovation and compliance with privacy regulations across all U.S. states.
Swoop's top competitors include Actium Health, MatrixCare and Fingerpaint.
Swoop offers DTC Audiences, HCP Pro Suite, Predictive Audiences, Swoop Agents, and TV Audiences.
Swoop has made 1 acquisition, including MyHealthTeam.
Swoop has 4 investors. Key investors include W2O Group, USVP, Valhalla Partners, and General Catalyst.