About Marshmallowist
Marshmallowist is a Consumer company based in Leeds (United Kingdom) founded in 2011. Marshmallows are produced and branded by Marshmallowist in the UK. The company has 7 employees. Its website themarshmallowist.com draws about 54 thousand monthly visits. Marshmallowist offers products and services including Marshmallow Teacakes, Marshmallows, Gift Sets, and Hampers. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is THE MARSHMALLOWISTS LTD. Its competitors include CandyHero, The Fini Company and Swizzels.
Company details
Marshmallowist was established in 2011 in Leeds, United Kingdom, as a brand focused on marshmallows within the confectionery sector. Operations involve the creation, packaging, and distribution of marshmallow products, primarily through the online platform themarshmallowist.com. The company maintains its base in the UK, with activities centered on manufacturing and sales in the food and beverage industry, targeting both local and broader markets.
- Headquarters Leeds, United Kingdom
- Employees 7
- SectorsConsumer
- Website category Food and Drink · Groceries
- Website themarshmallowist.com
- Social X Instagram
- Legal Name The Marshmallowists Ltd
- Date of Incorporation 15 May, 2012
- Jurisdiction LEEDS, ENGLAND
- Latest Funding Round$86.38K (USD), Debt – Conventional
Feb 2025
- InvestorsHSBC
& 1 more
- Employee Count7
Products & Services of Marshmallowist
Marshmallowist offers a comprehensive portfolio of products and services, including Marshmallow Teacakes, Marshmallows, Gift Sets, and Hampers.
Gourmet teacakes for gifting and consumption.
Flavored marshmallows including CBD variants.
Curated sets for personal and corporate use.
Assorted hampers with treats for occasions.
Funding Insights of Marshmallowist
- Total Rounds 2
- Last Round Debt – Conventional — $86,384
- Investors Count 2
All 2 funding rounds of Marshmallowist with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $86,384 | Debt – Conventional | – | – | |
| Jul 2022 | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in Marshmallowist
Marshmallowist has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include HSBC and Northern Powerhouse Investment Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt is extended to early-stage companies and SMEs. | npif.co.uk | Sheffield, United Kingdom | ||
Universal banking and financial advisory services are provided globally. | 1865 | hsbc.com | London, United Kingdom |
Investor details for Marshmallowist
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Timeline of Marshmallowist
3 dated milestones of Marshmallowist across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Marshmallowist is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $86K.
Competitors of Marshmallowist
Marshmallowist has 3 listed competitors in our database. They include CandyHero, The Fini Company and Swizzels.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| candyhero.com | 2008 | Bradford, United Kingdom | 14 | Candy products from various brands are sold online worldwide. | ||
| finicompany.com | 2021 | Luton, United Kingdom | Brand of jelly candies, marshmallow, and gum | |||
| swizzels.com | 1928 | New Mills, United Kingdom | Manufactures and sells variety of confectionery sweets worldwide. |
Detailed competitors of Marshmallowist
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- Full competitor set
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Web traffic of Marshmallowist
The website of Marshmallowist (themarshmallowist.com) receives about 54.3K visits a month and ranks #819,621 among all websites worldwide, #5,202 in Groceries.
- Monthly visits54.3K
▲ 73.7% vs previous month
- Unique visitors12.8K
per month
- Global rank#819,621
among all websites
- Category rank#5,202
Food and Drink · Groceries
- Bounce rate76%
- Pages per visit2.9
- Average visit32 sec
- DevicesDesktop 4% · Mobile 96%
Websites whose visitors overlap most with Marshmallowist. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
todhunter.com | todhunter.com | 100% | #3,394,759 | – | |
rubyviolet.co.uk | rubyviolet.co.uk | 88% | #2,379,818 | – | |
| edenmill.com | 81% | 19.6K | #1,125,470 | View details | |
| huffkins.com | 74% | #1,792,801 | View details | ||
purpleturtleco.com | purpleturtleco.com | 36% | #3,068,689 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Marshmallowist
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- 12 similar websites
- Audience overlap
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- Traffic by brand
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Related news about Marshmallowist
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Frequently Asked Questions about Marshmallowist
Marshmallowist was founded in 2011 and raised its 1st funding round 11 years after it was founded.
Marshmallowist is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.
Marshmallowist has 7 employees.
Marshmallowist was established in 2011 in Leeds, United Kingdom, as a brand focused on marshmallows within the confectionery sector. Operations involve the creation, packaging, and distribution of marshmallow products, primarily through the online platform themarshmallowist.com. The company maintains its base in the UK, with activities centered on manufacturing and sales in the food and beverage industry, targeting both local and broader markets.
Marshmallowist's top competitors include The Fini Company, CandyHero and Swizzels.
Marshmallowist offers Marshmallow Teacakes, Marshmallows, Gift Sets, and Hampers.
Marshmallowist has 2 investors. Key investors include HSBC, and Northern Powerhouse Investment Fund.
Marshmallowist operates through The Marshmallowists Ltd.