About Mashed
Mashed is a company based in New York (United States) founded in 1999. Mashed has raised $125 thousand across 1 funding round. Mashed operates in a competitive market with competitors including Yummly, XiaChuFang, Gojee, Chefkoch and Spoon University, among others.
- Headquarter New York, United States
- SectorsMedia & Entertainment
- Website category Food and Drink · Cooking and Recipes
- Email••••••••
- Phone•••• ••••
- Website mashed.com
- Social X Facebook Instagram YouTube
- Total Equity Funding$125K (USD)
in 1 rounds
- Latest Funding Round$125K (USD), Unspecified
Apr 2011
Apps and channels of Mashed
its YouTube channel Mashed has 1.39M subscribers and 30 videos.
Videos from Mashed
The most watched videos on Mashed's YouTube channel, Mashed (1.39M subscribers). Click a video to play it here.
More on Mashed.
Funding Insights of Mashed
Mashed has successfully raised a total of $125K through 1 strategic funding round. The most recent funding activity was a Unspecified round of $125 thousand completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $125,000
- Total Rounds 1
- Last Round Unspecified — $125,000
- First Round $125,000
(Apr 2011)
All 1 funding rounds of Mashed with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2011 | $125,000 | Unspecified | – | – | – |
Timeline of Mashed
2 dated milestones of Mashed across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Mashed is founded.
- Funding First funding round of $125K.
Competitors of Mashed
Mashed operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yummly, XiaChuFang, Gojee, Chefkoch and Spoon University, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yummly.com | 2009 | Redwood, United States | $24.2M | – | Personalized recipe recommendations are provided based on user data points. | |
| xiachufang.com | 2011 | Beijing, China | $30M | – | Content driven eCommerce for food items and a recipe sharing platform | |
| gojee.com | 2009 | New York, United States | $4M | 379 | Online recipes from global bloggers are aggregated and personalized. | |
| chefkoch.de | 1998 | Cologne, Germany | – | – | Recipes are aggregated online by ingredients, styles, and regions. | |
| spoonuniversity.com | 2013 | New York, United States | $2.68M | 55 | Food community for college students and millennials | |
| miil.me | 2010 | Tokyo, Japan | $1.83M | – | Photo sharing app | |
| chefsfeed.com | 2011 | San Francisco, United States | $6M | 14 | Food recommendations are curated by professional chefs. | |
| nanapi.jp | 2007 | Tokyo, Japan | $6.63M | – | Digital media platform focusing on food recipes and cooking basics | |
| foodbuzz.com | 2007 | San Francisco, United States | $1.75M | – | Food blog posts are aggregated and curated worldwide by FoodBuzz. |
Detailed competitors of Mashed
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mashed
The website of Mashed (mashed.com) receives about 3.2M visits a month and ranks #25,983 among all websites worldwide, #741 in Cooking and Recipes.
- Monthly visits3.2M
▲ 13.5% vs previous month
- Unique visitors1.9M
per month
- Global rank#25,983
among all websites
- Category rank#741
Food and Drink · Cooking and Recipes
- Bounce rate66%
- Pages per visit1.7
- Average visit1 min 45 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Mashed. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tastingtable.com | 100% | 10.6M | #8,220 | View details | |
| thedailymeal.com | 99% | – | #30,978 | View details | |
| foodrepublic.com | 90% | 2.3M | #38,023 | View details | |
| eatingwell.com | 75% | 23.6M | #2,917 | View details | |
| tasteofhome.com | 75% | – | #3,827 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mashed
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Mashed
10 companies that operate in the same segment as Mashed (DTC Media Innovators), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – | |
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | – | 356 | |
News media platform covering combat sports | 2011 | Singapore | USD 386 M | – | – | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | – | 942 | |
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 | |
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | – | – | |
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M | – | – | |
Multiple online media and lifestyle brands are owned and operated. | 2007 | Levallois-perret, Hauts-de-seine, France | USD 4.7 M | – | – | |
Sports commentary and news are provided through Hupu's platform. | 2004 | Shanghai, China | USD 338.72 M | – | – |
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Frequently Asked Questions about Mashed
Mashed was founded in 1999 and raised its 1st funding round 12 years after it was founded.
Mashed is headquartered in New York, United States. It is registered at New York, New York, United States.
Mashed is a funded company, having raised a total of $125K across 1 funding round to date. The company's 1st funding round was a Unspecified of $125K, raised on Apr 2011.
Mashed was founded in 1999 in New York, United States, and operates as an online platform in the food media sector. Recipes, cooking tips and tricks, and food-related news are made available to users through the site. Content is accessed via mashed.com, with revenue generated from display advertisements. The platform focuses on informational resources for cooking and food interests.
Mashed's top competitors include Yummly, Chefkoch and XiaChuFang.
The website of Mashed receives about 3.2 million visits a month and ranks #25,983 among all websites worldwide.