About Yummly
Yummly is a Consumer company based in Redwood City (United States) founded in 2009, and was acquired by Whirlpool in May 2017. Personalized recipe recommendations are provided based on user data points. It operates in the Consumer and Media & Entertainment sectors. Yummly has raised $24.2 million across 5 funding rounds from investors including Harvard University, Whirlpool Corporation and Bauer Venture Partners. Yummly has completed 1 acquisition, including Orange Chef. Its website yummly.com draws about 10 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Food Tech, Recipe Discovery and Personalized Recommendation. Its competitors include Gojee, Spoon University and Chefs Feed; 3 of its 3 listed competitors have raised funding.
Company details
Yummly is a recipe aggregator which uses offers personalized recipe suggestions to its users through a hand-curated knowledge graph for food and their patent-pending technology. Claims to use 100K data points such as ingredient, diet, allergy, nutrition, price, cuisine, time, taste, course, preparation methods, etc. to classify food and food items to suggest recipes to it users.
- Headquarters Redwood City, United States
- Stage Acquired
- SectorsConsumerMedia & Entertainment
- Website category Food and Drink · Cooking and Recipes
- Website yummly.com
- Social LinkedIn X Facebook
- Acquired by Whirlpool (May 2017)
- Total Equity Funding$24.2M (USD)
in 5 rounds
- Latest Funding Round$15M (USD), Series B
Sep 2015
- InvestorsHarvard University
& 7 more
- Investments & Acquisitions
- Acquired byWhirlpool
(May 2017)
Funding Insights of Yummly
Yummly has successfully raised a total of $24.2M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $24.2M
- Total Rounds 5
- Last Round Series B — $15M
- First Round $808,698
(May 2010)
- Investors Count 7
All 5 funding rounds of Yummly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | $15M | Series B | – | Bauer Venture Partners | – |
| Mar 2012 | $6M | Series A | – | Physic Ventures, Unilever Ventures | |
| Dec 2011 | $500,000 | Seed | – | – | – |
| Oct 2010 | $1.89M | Seed | – | Harrison Metal, First Round Capital | – |
| May 2010 | $808,698 | Seed | – | – | – |
8 investors in total: 8 institutional.
Investors in Yummly
Yummly has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Harvard University, Whirlpool Corporation and Bauer Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| bauerventurepartners.vc | ||||
| physicventures.com | ||||
Tech focused VC firm investing in early-stage startups in the US | harrisonmetal.com | San Francisco, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
Various academic programs and degrees are offered in diverse fields. | 1636 | harvard.edu | Cambridge, United States | |
Home appliances are manufactured and marketed in multiple countries. | 1911 | whirlpoolcorp.com | Benton Harbor, United States |
Investor details for Yummly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Yummly
Yummly has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Orange Chef.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Credit card topics are covered via an online blog. | orangechef.com | San Francisco, United States | 2012 | Dec 2015 | •••• |
Complete acquisition details for Yummly
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Yummly
5 dated milestones of Yummly across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Yummly is founded.
- Funding First funding round of $809K.
- Funding Latest funding round, Series B, of $15.0M.
- Acquisition Acquires Orange Chef.
- Exit Acquired by Whirlpool.
Competitors of Yummly
Yummly has 3 listed competitors in our database, 3 of them funded. They include Gojee, Spoon University and Chefs Feed.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gojee.com | 2009 | New York, United States | $4M | 379 | Online recipes from global bloggers are aggregated and personalized. | |
| spoonuniversity.com | 2013 | New York, United States | $2.68M | 55 | Food community for college students and millennials | |
| chefsfeed.com | 2011 | San Francisco, United States | $6M | 14 | Food recommendations are curated by professional chefs. |
Detailed competitors of Yummly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Yummly
The website of Yummly (yummly.com) receives about 10.1K visits a month and ranks #1,361,877 among all websites worldwide, #10,169 in Cooking and Recipes.
- Monthly visits10.1K
▼ 52.4% vs previous month
- Unique visitors14.3K
per month
- Global rank#1,361,877
among all websites
- Category rank#10,169
Food and Drink · Cooking and Recipes
- Bounce rate76%
- Pages per visit1.4
- Average visit1 min 55 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with Yummly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| foodily.com | 100% | View details | |||
cooks.com | cooks.com | 99% | #107,720 | – | |
| food.com | 99% | 12.3M | #2,506 | View details | |
| supercook.com | 97% | #65,439 | View details | ||
| allrecipes.com | 97% | 98.8M | #445 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Yummly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Yummly (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Yummly
Complete news archive for Yummly
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Yummly
Yummly was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Yummly is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Yummly is a funded company, having raised a total of $24.2M across 5 funding rounds to date. The company's 1st funding round was a Seed of $808.7K, raised on May 2010.
Yummly is a recipe aggregator which uses offers personalized recipe suggestions to its users through a hand-curated knowledge graph for food and their patent-pending technology. Claims to use 100K data points such as ingredient, diet, allergy, nutrition, price, cuisine, time, taste, course, preparation methods, etc. to classify food and food items to suggest recipes to it users.
Yummly's top competitors include Spoon University, Gojee and Chefs Feed.
Yummly has made 1 acquisition, including Orange Chef.
Yummly has 8 investors. Key investors include Harvard University, Whirlpool Corporation, Bauer Venture Partners, Physic Ventures, and Harrison Metal.
Yes. Yummly was acquired by Whirlpool in May 2017.