About Yummly
Yummly is a company based in Redwood City (United States) founded in 2009 was acquired by Whirlpool in May 2017.. Yummly has raised $24.2 million across 5 funding rounds from investors including Harvard University, Whirlpool Corporation and Bauer Venture Partners. Yummly has completed 1 acquisition, including Orange Chef. Yummly operates in a competitive market with competitors including Chefkoch, Gojee, XiaChuFang, Nanapi and Spoon University, among others.
- Headquarter Redwood City, United States
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Sectors
ConsumerMedia & Entertainment
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$24.2 M (USD)
in 5 rounds
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Latest Funding Round
$15 M (USD), Series B
Sep 01, 2015
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Investors
Harvard University
& 7 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Whirlpool
(May 02, 2017)
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Funding Insights of Yummly
Yummly has successfully raised a total of $24.2M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $15.0M
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First Round
First Round
(21 May 2010)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2015 | Amount | Series B - Yummly | Valuation | Bauer Venture Partners |
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| Mar, 2012 | Amount | Series A - Yummly | Valuation | Physic Ventures , Unilever Ventures | |
| Dec, 2011 | Amount | Seed - Yummly | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Yummly
Yummly has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Harvard University, Whirlpool Corporation and Bauer Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Tech focused VC firm investing in early-stage startups in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Yummly
Yummly has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Orange Chef. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Credit card topics are covered via an online blog.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Yummly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Yummly Comparisons
Competitors of Yummly
Yummly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Chefkoch, Gojee, XiaChuFang, Nanapi and Spoon University, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Recipes are aggregated online by ingredients, styles, and regions.
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| domain | founded_year | HQ Location |
Online recipes from global bloggers are aggregated and personalized.
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| domain | founded_year | HQ Location |
Content driven eCommerce for food items and a recipe sharing platform
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| domain | founded_year | HQ Location |
Digital media platform focusing on food recipes and cooking basics
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| domain | founded_year | HQ Location |
Food community for college students and millennials
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Yummly
Frequently Asked Questions about Yummly
When was Yummly founded?
Yummly was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Where is Yummly located?
Yummly is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Is Yummly a funded company?
Yummly is a funded company, having raised a total of $24.2M across 5 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on May 21, 2010.
What does Yummly do?
Yummly is a recipe aggregator which uses offers personalized recipe suggestions to its users through a hand-curated knowledge graph for food and their patent-pending technology. Claims to use 100K data points such as ingredient, diet, allergy, nutrition, price, cuisine, time, taste, course, preparation methods, etc. to classify food and food items to suggest recipes to it users.
Who are the top competitors of Yummly?
Yummly's top competitors include Chefkoch, XiaChuFang and Spoon University.
How many acquisitions has Yummly made?
Yummly has made 1 acquisition, including Orange Chef.
Who are Yummly's investors?
Yummly has 8 investors. Key investors include Harvard University, Whirlpool Corporation, Bauer Venture Partners, Physic Ventures, and Harrison Metal.
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