About MaxiNutrition
MaxiNutrition is a Consumer company based in Brentford (United Kingdom) founded in 1991, and was acquired by GSK in December 2010. Nutritional food products are branded and distributed by MaxiNutrition. Its website maxinutrition.com draws about 127 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Healthcare Nutrition. Its legal entity is HNC HEALTHY NUTRITION COMPANY (UK) LIMITED. Its competitors include Myprotein, Better Nature and The Protein Works; 1 of its 3 listed competitors has raised funding.
Company details
MaxiNutrition was established in 1991 and is headquartered in Brentford, United Kingdom. Operations focus on the development and marketing of nutritional food products within the health and wellness sector. A range of supplements and meal replacements is offered through the companys domain, maxinutrition.com, targeting consumers seeking dietary support. Distribution occurs primarily in Europe, with emphasis on quality-controlled formulations for fitness and everyday nutrition needs.
- Headquarters Brentford, United Kingdom
- Stage Acquired
- SectorsConsumer
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Website maxinutrition.com
- Social LinkedIn Facebook Instagram YouTube
- Acquired by GSK (Dec 2010)
- Legal Name Hnc Healthy Nutrition Company (Uk) Limited
- Date of Incorporation 21 Dec, 2017
- Jurisdiction MANCHESTER, ENGLAND
Apps and channels of MaxiNutrition
its YouTube channel MaxiNutrition has 11.1K subscribers and 30 videos.
Videos from MaxiNutrition
The most watched videos on MaxiNutrition's YouTube channel, MaxiNutrition (11.1K subscribers). Click a video to play it here.
More on MaxiNutrition.
Investors in MaxiNutrition
MaxiNutrition has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include GSK and Darwin Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Developer of pharmaceuticals and vaccines for various therapeutic areas | 1715 | gsk.com | Brentford, United Kingdom | |
| darwinpe.com |
Investor details for MaxiNutrition
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of MaxiNutrition
3 dated milestones of MaxiNutrition across 19 years, from founding to its latest funding, stage changes and deals.
- Founded MaxiNutrition is founded.
- Exit Acquired by Darwin Private Equity.
- Exit Acquired by GSK.
Competitors of MaxiNutrition
MaxiNutrition has 3 listed competitors in our database, 1 of them funded. They include Myprotein, Better Nature and The Protein Works.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myprotein.com | 2004 | Northwich, United Kingdom | A range of sports nutrition products is manufactured and marketed. | |||
| betternaturetempeh.co | 2018 | London, United Kingdom | $5.62M | 7 | Natural nutrition products are provided through an internet-first brand. | |
| theproteinworks.com | 2012 | Warrington, United Kingdom | 172 | Healthcare and nutrition products are provided by The Protein Works. |
Detailed competitors of MaxiNutrition
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MaxiNutrition
The website of MaxiNutrition (maxinutrition.com) receives about 126.9K visits a month and ranks #362,760 among all websites worldwide, #1,110 in Nutrition Diets and Fitness.
- Monthly visits126.9K
▲ 19.3% vs previous month
- Unique visitors43.6K
per month
- Global rank#362,760
among all websites
- Category rank#1,110
Health · Nutrition Diets and Fitness
- Bounce rate45%
- Pages per visit2.1
- Average visit52 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with MaxiNutrition. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| maximuscle.com | 100% | 7.2K | #3,573,574 | View details | |
| shred.app | 78% | 54.2K | #725,883 | View details | |
muscleevo.net | muscleevo.net | 76% | #592,197 | – | |
musclehacking.com | musclehacking.com | 75% | #349,247 | – | |
| berrystreet.co | 75% | 1.4M | #43,751 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MaxiNutrition
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Maxinutrition
Complete news archive for MaxiNutrition
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about MaxiNutrition
MaxiNutrition was founded in 1991.
MaxiNutrition is headquartered in Brentford, United Kingdom. It is registered at Brentford, England, United Kingdom.
MaxiNutrition was established in 1991 and is headquartered in Brentford, United Kingdom. Operations focus on the development and marketing of nutritional food products within the health and wellness sector. A range of supplements and meal replacements is offered through the companys domain, maxinutrition.com, targeting consumers seeking dietary support. Distribution occurs primarily in Europe, with emphasis on quality-controlled formulations for fitness and everyday nutrition needs.
MaxiNutrition's top competitors include Myprotein, Better Nature and The Protein Works.
MaxiNutrition has 2 investors. Key investors include GSK, and Darwin Private Equity.
MaxiNutrition operates through Hnc Healthy Nutrition Company (Uk) Limited.
Yes. MaxiNutrition was acquired by GSK in December 2010.
The website of MaxiNutrition receives about 127 thousand visits a month and ranks #362,760 among all websites worldwide.