About Maybelline
Maybelline is a company based in New York (United States) founded in 1915 by Thomas Lyle Williams. Maybelline offers products and services including Virtual Try-On, SUPER STAY Foundation, and SUPERFLUFF Brow Mousse. Maybelline operates in a competitive market with competitors including Procter & Gamble, Glossier, Colgate Palmolive, Douglas and L'Oréal, among others.
Products & Services of Maybelline
Maybelline offers a comprehensive portfolio of products and services, including Virtual Try-On, SUPER STAY Foundation, and SUPERFLUFF Brow Mousse.
App for virtually testing makeup shades and products
Long-lasting foundation for even skin tone
Mousse for fluffy, defined eyebrows
Apps and channels of Maybelline
its YouTube channel maybellinenewyork has 318K subscribers and 30 videos.
Videos from Maybelline
The most watched videos on Maybelline's YouTube channel, maybellinenewyork (318K subscribers). Click a video to play it here.
More on maybellinenewyork.
People of Maybelline
3 people are tracked at Maybelline (3 in leadership).
| Name | Role | Group |
|---|---|---|
Thomas Lyle Williams | Founder | Leadership |
Robert Hiatt | CEO | Leadership |
Leonardo Chavez | CEO | Leadership |
Complete people profiles for Maybelline
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Competitors of Maybelline
Maybelline operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Glossier, Colgate Palmolive, Douglas and L'Oréal, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | – | 108,000 | Provider of FMCG conglomerate products | |
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| colgatepalmolive.com | 1806 | New York, United States | – | 683 | Manufacturer of personal care, home care and pet nutrition products | |
| douglas.bg | 1910 | Sofia, Bulgaria | – | – | Fragrances and beauty products are retailed by Douglas. | |
| loreal.com | 1909 | Clichy, France | – | 90,000 | Internet first brand of skin & hair care, and makeup products for men and women | |
| esteelauder.com | 1946 | New York, United States | – | 776 | Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments | |
| loccitane.com | 1976 | Paris, France | $10M | – | Beauty and personal care products are sold by L'Occitane globally. | |
| elfcosmetics.com | 2004 | Oakland, United States | – | 339 | Multi-category color cosmetics are provided by an internet-first brand. | |
| ilmakiage.com | 1972 | New York, United States | $130M | 51 | Makeup products are recommended online based on personal quizzes. |
Detailed competitors of Maybelline
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Maybelline
The website of Maybelline (maybelline.com) receives about 1.2M visits a month and ranks #38,352 among all websites worldwide, #1,850 in Beauty and Cosmetics.
- Monthly visits1.2M
▼ 1.2% vs previous month
- Unique visitors776.5K
per month
- Global rank#38,352
among all websites
- Category rank#1,850
Lifestyle · Beauty and Cosmetics
- Bounce rate41%
- Pages per visit3.8
- Average visit1 min 33 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Maybelline. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lorealparisusa.com | lorealparisusa.com | 100% | – | #30,035 | – |
| revlon.com | 89% | 458.3K | #89,867 | View details | |
| maccosmetics.com | 86% | 2.2M | #16,149 | View details | |
clinique.com | clinique.com | 80% | – | #25,492 | – |
| urbandecay.com | 78% | 361.9K | #86,471 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Maybelline
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Maybelline
Complete news archive for Maybelline
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Maybelline
10 companies that operate in the same segment as Maybelline (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Maybelline
Maybelline was founded in 1915.
Maybelline is headquartered in New York, United States. It is registered at New York, New York, United States.
Robert Hiatt is the current CEO of Maybelline.
Maybelline New York was established in 1915 in New York, United States, as a manufacturer and brand within the cosmetics sector. A range of products, including foundations, bronzers, mascaras, eyeshadows, lipsticks, and lip gloss, is produced. Distribution occurs worldwide through partnered offline and online retailers, with direct online sales available in the US via the companys web store. Operations are centered on global market reach.
Maybelline's top competitors include Procter & Gamble, Glossier and L'Oréal.
Maybelline offers Virtual Try-On, SUPER STAY Foundation, and SUPERFLUFF Brow Mousse.
The website of Maybelline receives about 1.2 million visits a month and ranks #38,352 among all websites worldwide.