About Maybelline
Maybelline is a company based in New York (United States) founded in 1915 by Thomas Lyle Williams.. Maybelline offers products and services including Virtual Try-On, SUPER STAY Foundation, and SUPERFLUFF Brow Mousse. Maybelline operates in a competitive market with competitors including Procter & Gamble, Glossier, Colgate Palmolive, Douglas and L'Oréal, among others.
- Headquarter New York, United States
- Founders Thomas Lyle Williams
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Consumer
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Products & Services of Maybelline
Maybelline offers a comprehensive portfolio of products and services, including Virtual Try-On, SUPER STAY Foundation, and SUPERFLUFF Brow Mousse. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for virtually testing makeup shades and products
Long-lasting foundation for even skin tone
Mousse for fluffy, defined eyebrows
Funding Insights of Maybelline
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investments & Acquisitions by Maybelline
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Maybelline
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Maybelline Comparisons
Competitors of Maybelline
Maybelline operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Glossier, Colgate Palmolive, Douglas and L'Oréal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Provider of FMCG conglomerate products
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Multicategory beauty products are offered via an internet-first brand.
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Manufacturer of personal care, home care and pet nutrition products
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Fragrances and beauty products are retailed by Douglas.
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Internet first brand of skin & hair care, and makeup products for men and women
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Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Maybelline
Frequently Asked Questions about Maybelline
When was Maybelline founded?
Maybelline was founded in 1915.
Where is Maybelline located?
Maybelline is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Maybelline?
Robert Hiatt is the current CEO of Maybelline.
What does Maybelline do?
Maybelline New York was established in 1915 in New York, United States, as a manufacturer and brand within the cosmetics sector. A range of products, including foundations, bronzers, mascaras, eyeshadows, lipsticks, and lip gloss, is produced. Distribution occurs worldwide through partnered offline and online retailers, with direct online sales available in the US via the companys web store. Operations are centered on global market reach.
Who are the top competitors of Maybelline?
Maybelline's top competitors include Procter & Gamble, Glossier and L'Oréal.
What products or services does Maybelline offer?
Maybelline offers Virtual Try-On, SUPER STAY Foundation, and SUPERFLUFF Brow Mousse.