About mdotLabs
mdotLabs is an Industrial Goods & Manufacturing company based in Madison (United States) founded in 2013, and was acquired by Comscore in August 2014. Advertising security platform. It operates in the Industrial Goods & Manufacturing, Media & Entertainment, and Technology sectors. mdotLabs has raised $1.25 million across 1 funding round from investors including Comscore, Chicago Ventures and Great Oaks Venture Capital. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Ad Verification and Advertiser Centric. Its competitors include DoubleVerify, Integral Ad Science and Castle; 3 of its 3 listed competitors have raised funding.
Company details
Providing advertising campaign protection and optimization for brands and agencies. AdSecure Platform is a SaaS platform that can be easily deployed to provide insights on audience quality and then block impression fraud in real time. Through big data analysis, an array of data feeds and sophisticated techniques, MdotLabs gives advertisers and publishers the tools they need to differentiate real users from non-human traffic. MdotLabs launched Publisher Certification Program enabling Brands and Agencies to gauge the validity of Publisher Traffic before buying inventory. MdotLabs has five paying customers and another 15 to 20 in the pipeline.
- Headquarters Madison, United States
- Stage Acquired
- SectorsIndustrial Goods & ManufacturingMedia & Entertainment Technology
- Website mdotlabs.com
- Social LinkedIn X Facebook
- Acquired by Comscore (Aug 2014)
Funding Insights of mdotLabs
mdotLabs has successfully raised a total of $1.25M through 1 strategic funding round. The most recent funding activity was a Series A round of $1.25 million completed in November 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.25M
- Total Rounds 1
- Last Round Series A — $1.25M
- First Round $1.25M
(Nov 2013)
- Investors Count 3
All 1 funding rounds of mdotLabs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2013 | $1.25M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in mdotLabs
mdotLabs has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Comscore, Chicago Ventures and Great Oaks Venture Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in seed stage tech companies in the US | chicagoventures.com | Chicago, United States | ||
Tech focused early-stage micro VC firm investing in the US | greatoaksvc.com | New York, United States | ||
Corporate-backed venture capital firm focused on fintech, Insurtech, and multiple sectors | amfamventures.com | Madison, United States | ||
Ad analytics software is offered to advertisers and publishers. | 1999 | comscore.com | Reston, United States |
Investor details for mdotLabs
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of mdotLabs
3 dated milestones of mdotLabs across 1 years, from founding to its latest funding, stage changes and deals.
- Founded mdotLabs is founded.
- Funding First funding round of $1.2M.
- Exit Acquired by Comscore.
Competitors of mdotLabs
mdotLabs has 3 listed competitors in our database, 3 of them funded. They include DoubleVerify, Integral Ad Science and Castle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doubleverify.com | 2008 | New York, United States | $396.5M | 297 | Ad verification solutions are delivered for digital media campaigns. | |
| integralads.com | 2009 | New York, United States | $80.75M | 880 | AI powered ad fraud detection software | |
| castle.io | 2015 | San Francisco, United States | $13.72M | 21 | Castle is focused on stopping bots and account abuse. |
Detailed competitors of mdotLabs
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Physical Security & Surveillance
3 companies that operate in the same segment as mdotLabs (Physical Security & Surveillance) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based business telephony and home security services are provided. | 2004 | Palo Alto, California, United States | USD 87.97 M | USD 273.6 M | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Autonomous drones and AI pilots for fighter jets are developed. | 2015 | San Diego, California, United States | USD 3.52 B | 1,965 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about mdotLabs
mdotLabs was founded in 2013.
mdotLabs is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.
mdotLabs is a funded company, having raised a total of $1.25M across 1 funding round to date. The company's 1st funding round was a Series A of $1.25M, raised on Nov 2013.
Providing advertising campaign protection and optimization for brands and agencies. AdSecure Platform is a SaaS platform that can be easily deployed to provide insights on audience quality and then block impression fraud in real time. Through big data analysis, an array of data feeds and sophisticated techniques, MdotLabs gives advertisers and publishers the tools they need to differentiate real users from non-human traffic. MdotLabs launched Publisher Certification Program enabling Brands and Agencies to gauge the validity of Publisher Traffic before buying inventory. MdotLabs has five paying customers and another 15 to 20 in the pipeline.
mdotLabs's top competitors include DoubleVerify, Integral Ad Science and Castle.
mdotLabs has 4 investors. Key investors include Comscore, Chicago Ventures, Great Oaks Venture Capital, and American Family Ventures.
Yes. mdotLabs was acquired by Comscore in August 2014.