mdotLabs

Madison, United States Founded: 2013 • Age: 13 yrs Acquired By Comscore
Advertising security platform
Annual revenue - Latest available
Total funding $1.2M 1 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About mdotLabs

mdotLabs is a company based in Madison (United States) founded in 2013 was acquired by Comscore in August 2014. mdotLabs has raised $1.25 million across 1 funding round from investors including Comscore, Chicago Ventures and Great Oaks Venture Capital. mdotLabs operates in a competitive market with competitors including DoubleVerify, Integral Ad Science, Castle, Trustev and Pixalate, among others.

  • Headquarter Madison, United States
  • Sectors
    Industrial Goods & Manufacturing
    Media & Entertainment Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Industrial Goods & Manufacturing → Security, Surveillance & Safety Systems Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Cybersecurity & Privacy Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $1.25 M (USD)

    in 1 rounds

  • Latest Funding Round
    $1.25 M (USD), Series A

    Nov 13, 2013

  • Investors
    Comscore

    & 3 more

  • Employee Count
    Not available
  • Acquired by
    Comscore

    (Aug 04, 2014)

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Funding Insights of mdotLabs

mdotLabs has successfully raised a total of $1.25M through 1 strategic funding round. The most recent funding activity was a Series A round of $1.25 million completed in November 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in mdotLabs

mdotLabs has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Comscore, Chicago Ventures and Great Oaks Venture Capital.

All
Venture Fund
Investor Description Founded Year Domain Location
VC firm investing in seed stage tech companies in the US
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Tech focused early-stage micro VC firm investing in the US
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Corporate-backed venture capital firm focused on fintech, Insurtech, and multiple sectors
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Investor details for mdotLabs

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Investments & Acquisitions by mdotLabs

Investments
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Investment portfolio details for mdotLabs

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Financial Statements - mdotLabs

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Detailed financials for mdotLabs

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Mdotlabs Comparisons

mdotLabs Primary company
Description
Advertising security platform
Location
Madison, United States
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for mdotLabs

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Competitors of mdotLabs

mdotLabs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoubleVerify, Integral Ad Science, Castle, Trustev and Pixalate, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Ad verification solutions are delivered for digital media campaigns.
Locked Locked Locked
AI powered ad fraud detection software
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Castle is focused on stopping bots and account abuse.
Locked Locked Locked
Provider of the fraud management solution for the retail industry
Locked Locked Locked
Provider of ad fraud protection and compliance analytics platform
Locked Locked Locked
Ad fraud detection platform is utilized to safeguard advertising budgets.
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Detailed competitors of mdotLabs

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Latest news on Mdotlabs

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Frequently Asked Questions about mdotLabs

mdotLabs was founded in 2013.

mdotLabs is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.

mdotLabs is a funded company, having raised a total of $1.25M across 1 funding round to date.

Providing advertising campaign protection and optimization for brands and agencies. AdSecure Platform is a SaaS platform that can be easily deployed to provide insights on audience quality and then block impression fraud in real time. Through big data analysis, an array of data feeds and sophisticated techniques, MdotLabs gives advertisers and publishers the tools they need to differentiate real users from non-human traffic. MdotLabs launched Publisher Certification Program enabling Brands and Agencies to gauge the validity of Publisher Traffic before buying inventory. MdotLabs has five paying customers and another 15 to 20 in the pipeline.

mdotLabs's top competitors include DoubleVerify, Integral Ad Science and Castle.

mdotLabs has 4 investors. Key investors include Comscore, Chicago Ventures, Great Oaks Venture Capital, and American Family Ventures.

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