About mdotLabs
mdotLabs is a company based in Madison (United States) founded in 2013 was acquired by Comscore in August 2014.. mdotLabs has raised $1.25 million across 1 funding round from investors including Comscore, Chicago Ventures and Great Oaks Venture Capital. mdotLabs operates in a competitive market with competitors including DoubleVerify, Integral Ad Science, Castle, Trustev and Pixalate, among others.
- Headquarter Madison, United States
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Sectors
Industrial Goods & ManufacturingMedia & Entertainment Technology
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Phone
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Website
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Social
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Funding Insights of mdotLabs
mdotLabs has successfully raised a total of $1.25M through 1 strategic funding round. The most recent funding activity was a Series A round of $1.25 million completed in November 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $1.2M
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First Round
First Round
(13 Nov 2013)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2013 | Amount | Series A - mdotLabs | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in mdotLabs
mdotLabs has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Comscore, Chicago Ventures and Great Oaks Venture Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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VC firm investing in seed stage tech companies in the US
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Founded Year | Domain | Location | |
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Tech focused early-stage micro VC firm investing in the US
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Founded Year | Domain | Location | |
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Corporate-backed venture capital firm focused on fintech, Insurtech, and multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by mdotLabs
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - mdotLabs
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mdotlabs Comparisons
Competitors of mdotLabs
mdotLabs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoubleVerify, Integral Ad Science, Castle, Trustev and Pixalate, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad verification solutions are delivered for digital media campaigns.
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| domain | founded_year | HQ Location |
AI powered ad fraud detection software
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| domain | founded_year | HQ Location |
Castle is focused on stopping bots and account abuse.
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| domain | founded_year | HQ Location |
Provider of the fraud management solution for the retail industry
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| domain | founded_year | HQ Location |
Provider of ad fraud protection and compliance analytics platform
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| domain | founded_year | HQ Location |
Ad fraud detection platform is utilized to safeguard advertising budgets.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about mdotLabs
When was mdotLabs founded?
mdotLabs was founded in 2013.
Where is mdotLabs located?
mdotLabs is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.
Is mdotLabs a funded company?
mdotLabs is a funded company, having raised a total of $1.25M across 1 funding round to date. The company's 1st funding round was a Series A of $1.25M, raised on Nov 13, 2013.
What does mdotLabs do?
Providing advertising campaign protection and optimization for brands and agencies. AdSecure Platform is a SaaS platform that can be easily deployed to provide insights on audience quality and then block impression fraud in real time. Through big data analysis, an array of data feeds and sophisticated techniques, MdotLabs gives advertisers and publishers the tools they need to differentiate real users from non-human traffic. MdotLabs launched Publisher Certification Program enabling Brands and Agencies to gauge the validity of Publisher Traffic before buying inventory. MdotLabs has five paying customers and another 15 to 20 in the pipeline.
Who are the top competitors of mdotLabs?
mdotLabs's top competitors include DoubleVerify, Integral Ad Science and Castle.
Who are mdotLabs's investors?
mdotLabs has 4 investors. Key investors include Comscore, Chicago Ventures, Great Oaks Venture Capital, and American Family Ventures.
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