About Measure Protocol
Measure Protocol is a Technology company based in London (United Kingdom) founded in 2018 by Owen Hanks, John Martin, and Paul Neto. It operates as a behavioral data solutions are provided for marketing and media professionals. It operates on a Data-as-a-Service and Subscription Services model. Measure Protocol has raised $5.83 million across 5 funding rounds from investors including Dynata, Blackfinch and Italian Angels for Growth. Measure Protocol was last valued at $8.8 million in October 2019. Its chief executive is Owen Hanks. Its website measureprotocol.com draws about 209 thousand monthly visits. Measure Protocol offers products and services including Measure Discover, Power Index, Affinity, and MSR App. Its focus areas include Data Analytics and Consumer Behavior Insights. Its legal entity is Measure Protocol Limited. Its competitors include Reklaim, Ant Transactions Machine, Carry Protocol, datacy and BDEX and 4 more; 6 of its 9 listed competitors have raised funding.
Company details
Measure Protocol is engaged in delivering behavioral data solutions to publishing, media, agency, and marketing professionals. Comprehensive datasets on consumer behavior across digital touchpoints are offered, including search, browsing, and social engagement on platforms like Amazon, TikTok, and YouTube. Services such as Measure Discover, Power Index, and Affinity are designed to uncover trends, assess competitive positioning, and measure brand engagement. A fully-compliant environment for data sharing is maintained, ensuring user privacy and trust. The MSR App facilitates direct data collection from real users, supporting businesses in making data-driven decisions to enhance brand success and stay ahead of market trends.
- Headquarters London, United Kingdom
- Founders Owen Hanks, John Martin, Paul Neto
- Stage Minicorn
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website measureprotocol.com
- Social LinkedIn X Facebook Instagram
- Legal Name Measure Protocol Limited
- Total Equity Funding$5.83M (USD)
in 5 rounds
- InvestorsDynata
& 4 more
Products & Services of Measure Protocol
Measure Protocol offers a comprehensive portfolio of products and services, including Measure Discover, Power Index, Affinity, and MSR App.
Behavioral dataset on consumer digital touchpoints is provided.
Competitive behavioral index across digital platforms is offered.
Consolidated affinity scores from digital touchpoints are calculated.
User data sharing via mobile app is facilitated.
Apps and channels of Measure Protocol
Measure Protocol publishes 1 mobile app with over 100K+ downloads.
Funding Insights of Measure Protocol
Measure Protocol has successfully raised a total of $5.83M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.83M
- Total Rounds 5
- First Round $490,400
(Sep 2018)
- Investors Count 5
All 5 funding rounds of Measure Protocol with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | – | Series A | – | – | |
| Jan 2020 | $2.63M | Seed | – | Blockchain Valley Ventures, Dynata | |
| Oct 2019 | $2.3M | Seed | $8.8M | – | – |
| Dec 2018 | $418,900 | Seed | $4.61M | – | – |
| Sep 2018 | $490,400 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2019 | $8.8M | •••••••• |
| Dec 2018 | $4.61M | •••••••• |
| Sep 2018 | $••••• | •••••••• |
Full valuation and stage history of Measure Protocol
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $8.8M (Oct 2019). 5 investors in total: 5 institutional.
Investors in Measure Protocol
Measure Protocol has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Dynata, Blackfinch and Italian Angels for Growth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A network of business angels is formed to support innovative startups. | – | italianangels.net | Milan, Italy | |
- | – | bvventures.ch | - | |
Tech startups are funded by Blackfinch, a venture capital firm. | 2013 | blackfinch.com | Gloucester, United Kingdom | |
Marketing survey tools are supplied to businesses for data-driven decisions. | 1940 | dynata.com | Shelton, United States | |
Provides healthcare market research and consulting services for medical professionals worldwide. | 2002 | medicysltd.co.uk | Sittingbourne, United Kingdom |
Investor details for Measure Protocol
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Measure Protocol
7 people are tracked at Measure Protocol (5 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Owen Hanks | Co-Founder & CEO | Leadership |
John Martin | Co-Founder & CTO | Leadership |
Paul Neto | Co-Founder & CMO | Leadership |
Christie Lach Hartbarger | Chief Revenue Officer (CRO) | Leadership |
Neil Mehta | Director of Engineering | Leadership |
Louis Godfry | Growth Hacker | Team |
Duarte Simoes de Almeida | Finance & Business Development | Team |
Complete people profiles for Measure Protocol
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Timeline of Measure Protocol
4 dated milestones of Measure Protocol across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Measure Protocol is founded.
- Funding First funding round of $490K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A,.
Competitors of Measure Protocol
Measure Protocol has 9 listed competitors in our database, 6 of them funded. They include Reklaim, Ant Transactions Machine, Carry Protocol, datacy and BDEX, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reklaimyours.com | 2018 | New York, United States | – | 49 | Reklaim is focused on empowering users to control personal data. | |
| atm.com | 1992 | Newport Beach, United States | – | – | Personal data is monetized via a marketplace platform. | |
| carryprotocol.io | 2018 | Seoul, South Korea | $16.54M | – | Crypto payments are facilitated for offline retail stores. | |
| datacy.com | 2018 | New Castle, United States | $10.69M | – | Data management solutions provider | |
| bdex.com | 2014 | Coral Springs, United States | $1.7M | – | Real-time user data is traded via a specialized marketplace. | |
| aqilliz.com | 2017 | Singapore | – | – | Blockchain based customer data platform | |
| pikcio.com | 2015 | Montpellier, France | $21.81M | – | Decentralized platform enables data exchange between users and companies. | |
| citizenme.com | 2013 | London, United Kingdom | $2.06M | 7 | Personal data marketplace | |
| geodb.com | 2006 | Malta, United States | $2.81M | – | Decentralized location data digital marketplace |
Detailed competitors of Measure Protocol
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Measure Protocol
The website of Measure Protocol (measureprotocol.com) receives about 208.9K visits a month and ranks #211,640 among all websites worldwide, #5,876 in Marketing and Advertising.
- Monthly visits208.9K
▲ 20.6% vs previous month
- Unique visitors77.2K
per month
- Global rank#211,640
among all websites
- Category rank#5,876
Business and Consumer Services · Marketing and Advertising
- Bounce rate61%
- Pages per visit3.5
- Average visit1 min 29 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Measure Protocol. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| esomar.org | 100% | – | #384,261 | View details | |
thinkbox.tv | thinkbox.tv | 96% | – | #516,931 | – |
| mrweb.com | 96% | 28.1K | #1,141,831 | View details | |
| marketingweek.com | 76% | – | #209,487 | View details | |
businessage.com | businessage.com | 62% | – | #1,406,538 | – |
Top companies in Data as a Service
10 companies that operate in the same segment as Measure Protocol (Data as a Service), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 666.69 M | USD 307.73 M | 970 | |
Online data source platform for information, analytics, and solutions for governments and financial markets | 1959 | London, England, United Kingdom | USD 1.41 B | – | – | |
Experian is recognized as a leader in credit reporting and financial services. | 1980 | Ireland | – | USD 8.34 B | 23,300 | |
Provider of credit scoring data for consumers and businesses | 1968 | Chicago, Illinois, United States | USD 7.5 M | USD 4.58 B | 13,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Provider of DNA testing services to create a family tree and ancestor | 2003 | Yehud, Central District, Israel | USD 40 M | – | – | |
Platform for users to share business software reviews | 2012 | Chicago, Illinois, United States | USD 342.7 M | – | – | |
AI-powered market intelligence and search platform is operated. | 2011 | New York, New York, United States | USD 1.74 B | USD 6.84 M | 285 |
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Related news about Measure Protocol
Complete news archive for Measure Protocol
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Frequently Asked Questions about Measure Protocol
Measure Protocol was founded in 2018.
Measure Protocol is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Owen Hanks is the current CEO of Measure Protocol. They have also founded this company.
Measure Protocol is a funded company, having raised a total of $5.83M across 5 funding rounds to date. The company's 1st funding round was a Seed of $490.4K, raised on Sep 2018.
Measure Protocol is engaged in delivering behavioral data solutions to publishing, media, agency, and marketing professionals. Comprehensive datasets on consumer behavior across digital touchpoints are offered, including search, browsing, and social engagement on platforms like Amazon, TikTok, and YouTube. Services such as Measure Discover, Power Index, and Affinity are designed to uncover trends, assess competitive positioning, and measure brand engagement. A fully-compliant environment for data sharing is maintained, ensuring user privacy and trust. The MSR App facilitates direct data collection from real users, supporting businesses in making data-driven decisions to enhance brand success and stay ahead of market trends.
Measure Protocol's top competitors include Reklaim, Ant Transactions Machine and datacy.
Measure Protocol offers Measure Discover, Power Index, Affinity, and MSR App.
Measure Protocol has 5 investors. Key investors include Dynata, Blackfinch, Italian Angels for Growth, Blockchain Valley Ventures, and Medicys.
The valuation of Measure Protocol is $8.8M as of Oct 2019.
Measure Protocol operates through Measure Protocol Limited.
Yes. Measure Protocol publishes MSR Tasks: Easy Rewards, with over 100,000 downloads.
The website of Measure Protocol receives about 209 thousand visits a month and ranks #211,640 among all websites worldwide.