About MediaAlpha
MediaAlpha is a company based in Redmond (United States) founded in 2010 was acquired by White Mountains in March 2014. The company has 144 employees as of December 31, 2024. MediaAlpha has completed 1 acquisition, including HealthPlans.com. MediaAlpha offers products and services including Customer Acquisition Platform and Data Science Tools. MediaAlpha operates in a competitive market with competitors including Taboola, Supersonic, SVG Media, EX.CO and OpenWeb, among others.
- Headquarter Redmond, United States
- Employees 144 as on 31 Dec, 2024
- Stage Public
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
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- Legal Name Mediaalpha, Inc.
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Annual Revenue
$864.7 M (USD)122.78as on Dec 31, 2024
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Net Profit
$16.63 M (USD)0as on Dec 31, 2024
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EBITDA
$61.67 M (USD)0as on Dec 31, 2024
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Latest Funding Round
Not available
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Investors
Western Alliance Bank
& 3 more
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Employee Count
144
as on Dec 31, 2024
- Investments & Acquisitions
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Acquired by
White Mountains
(Mar 14, 2014)
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IPO & Listings of MediaAlpha
MediaAlpha is a publicly listed company on the NYSE with ticker symbol MAX in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of MediaAlpha
MediaAlpha offers a comprehensive portfolio of products and services, including Customer Acquisition Platform and Data Science Tools.
Platform for data-driven customer targeting in insurance.
Tools to optimize customer acquisition costs and profitability.
People of MediaAlpha
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Funding Insights of MediaAlpha
Investors in MediaAlpha
MediaAlpha has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Western Alliance Bank, Monroe Capital and White Mountains.
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Insignia Capital Group is focused on private equity investments.
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Private debt financing is offered via specialized funds.
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Commercial banking services, including loans and treasury management, are provided.
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Investor details for MediaAlpha
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Investments & Acquisitions by MediaAlpha
MediaAlpha has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include HealthPlans.com.
Investment portfolio details for MediaAlpha
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Health insurance plans are aggregated online based on user details.
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Complete acquisition details for MediaAlpha
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
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- Domains and locations
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Financial Statements - MediaAlpha
Detailed financials for MediaAlpha
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- Profit trends
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Mediaalpha Comparisons
Peer comparison for MediaAlpha
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Competitors of MediaAlpha
MediaAlpha operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, Supersonic, SVG Media, EX.CO and OpenWeb, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Ad network platform is utilized for content recommendations and monetization.
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Game publishing solutions are provided by Supersonic for developers.
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Digital media network
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Content management platform
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Cross-device ad network is provided for conversation-based advertising.
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Privacy-first omni-channel advertising platform is provided for customer targeting.
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Detailed competitors of MediaAlpha
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Mediaalpha
Complete news archive for MediaAlpha
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Frequently Asked Questions about MediaAlpha
MediaAlpha was founded in 2010 and raised its 1st funding round 7 years after it was founded.
MediaAlpha is headquartered in Redmond, United States. It is registered at Redmond, Washington, United States.
As of Dec 31, 2024, the latest employee count at MediaAlpha is 144.
Annual revenue of MediaAlpha is $864.7M as on Dec 31, 2024.
MediaAlpha was founded in 2010 and is headquartered in Redmond, United States. Operations focus on the advertising technology sector, where a real-time bidding platform is offered to link advertisers with publishers. Services include yield optimization algorithms and targeting tools, enabling insurance publishers to monetize inventory directly. The platform facilitates auctions and streamlines ad inventory management across digital channels.
MediaAlpha's top competitors include Taboola, Supersonic and EX.CO.
MediaAlpha offers Customer Acquisition Platform and Data Science Tools.
Yes, MediaAlpha is publicly traded on NYSE under the ticker symbol MAX.
MediaAlpha has made 1 acquisition, including HealthPlans.com.
MediaAlpha has 4 investors. Key investors include Western Alliance Bank, Monroe Capital, White Mountains, and Insignia Capital Group.
The ticker symbol of MediaAlpha is MAX on NYSE.