About MediaAlpha
MediaAlpha is a company based in Redmond (United States) founded in 2010 was acquired by White Mountains in March 2014.. The company has 144 employees as of December 31, 2024. MediaAlpha has completed 1 acquisition, including HealthPlans.com. MediaAlpha offers products and services including Customer Acquisition Platform and Data Science Tools. MediaAlpha operates in a competitive market with competitors including Taboola, Supersonic, SVG Media, EX.CO and OpenWeb, among others.
- Headquarter Redmond, United States
- Employees 144 as on 31 Dec, 2024
- Stage Public
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mediaalpha, Inc.
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Annual Revenue
$864.7 M122.78as on Dec 31, 2024
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Net Profit
$16.63 M0as on Dec 31, 2024
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EBITDA
$61.67 M0as on Dec 31, 2024
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Latest Funding Round
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Investors
Western Alliance Bank
& 3 more
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Employee Count
144
as on Dec 31, 2024
- Investments & Acquisitions
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Acquired by
White Mountains
(Mar 14, 2014)
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IPO & Listings of MediaAlpha
MediaAlpha is a publicly listed company on the NYSE with ticker symbol MAX in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of MediaAlpha
MediaAlpha offers a comprehensive portfolio of products and services, including Customer Acquisition Platform and Data Science Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for data-driven customer targeting in insurance.
Tools to optimize customer acquisition costs and profitability.
Unlock access to complete
Funding Insights of MediaAlpha
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
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First Round
First Round
(20 Jun 2017)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2019 | Amount | Series B - MediaAlpha | Valuation | Insignia Capital Group |
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| Apr, 2019 | Amount | Debt – Conventional - MediaAlpha | Valuation |
investors |
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| Jun, 2017 | Amount | Debt – Conventional - MediaAlpha | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MediaAlpha
MediaAlpha has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Western Alliance Bank, Monroe Capital and White Mountains. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Insignia Capital Group is focused on private equity investments.
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Founded Year | Domain | Location | |
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Private debt financing is offered via specialized funds.
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Founded Year | Domain | Location | |
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Commercial banking services, including loans and treasury management, are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MediaAlpha
MediaAlpha has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include HealthPlans.com. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Health insurance plans are aggregated online based on user details.
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1970 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - MediaAlpha
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mediaalpha Comparisons
Competitors of MediaAlpha
MediaAlpha operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, Supersonic, SVG Media, EX.CO and OpenWeb, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
Digital media network
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| domain | founded_year | HQ Location |
Content management platform
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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| domain | founded_year | HQ Location |
Privacy-first omni-channel advertising platform is provided for customer targeting.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mediaalpha
Frequently Asked Questions about MediaAlpha
When was MediaAlpha founded?
MediaAlpha was founded in 2010 and raised its 1st funding round 7 years after it was founded.
Where is MediaAlpha located?
MediaAlpha is headquartered in Redmond, United States. It is registered at Redmond, Washington, United States.
How many employees does MediaAlpha have?
As of Dec 31, 2024, the latest employee count at MediaAlpha is 144.
What is the annual revenue of MediaAlpha?
Annual revenue of MediaAlpha is $864.7M as on Dec 31, 2024.
What does MediaAlpha do?
MediaAlpha was founded in 2010 and is headquartered in Redmond, United States. Operations focus on the advertising technology sector, where a real-time bidding platform is offered to link advertisers with publishers. Services include yield optimization algorithms and targeting tools, enabling insurance publishers to monetize inventory directly. The platform facilitates auctions and streamlines ad inventory management across digital channels.
Who are the top competitors of MediaAlpha?
MediaAlpha's top competitors include Taboola, Supersonic and EX.CO.
What products or services does MediaAlpha offer?
MediaAlpha offers Customer Acquisition Platform and Data Science Tools.
Is MediaAlpha publicly traded?
Yes, MediaAlpha is publicly traded on NYSE under the ticker symbol MAX.
How many acquisitions has MediaAlpha made?
MediaAlpha has made 1 acquisition, including HealthPlans.com.
Who are MediaAlpha's investors?
MediaAlpha has 4 investors. Key investors include Western Alliance Bank, Monroe Capital, White Mountains, and Insignia Capital Group.
What is MediaAlpha's ticker symbol?
The ticker symbol of MediaAlpha is MAX on NYSE.