About MediaAlpha
MediaAlpha is a publicly listed company based in Redmond (United States) founded in 2010, and was acquired by White Mountains in March 2014. Ad network solutions are provided to connect advertisers and publishers. The company has 144 employees. MediaAlpha has completed 1 acquisition, including HealthPlans.com. Its website mediaalpha.com draws about 8.3 million monthly visits. MediaAlpha offers products and services including Customer Acquisition Platform and Data Science Tools. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
MediaAlpha was founded in 2010 and is headquartered in Redmond, United States. Operations focus on the advertising technology sector, where a real-time bidding platform is offered to link advertisers with publishers. Services include yield optimization algorithms and targeting tools, enabling insurance publishers to monetize inventory directly. The platform facilitates auctions and streamlines ad inventory management across digital channels.
- Headquarters Redmond, United States
- Employees 144
- Stage Public
- SectorsMedia & Entertainment
- Website category Travel and Tourism · Air Travel
- Website mediaalpha.com
- Social LinkedIn X Facebook
- Acquired by White Mountains (Mar 2014)
- Legal Name Mediaalpha, Inc.
- Annual Revenue$1.11 B (USD)28.78as on Dec 31, 2025
- Net Profit$25.62 M (USD)54.09as on Dec 31, 2025
- EBITDA$81.47 M (USD)32.1as on Dec 31, 2025
- InvestorsWestern Alliance Bank
& 3 more
- Employee Count144
- Investments & Acquisitions
- Acquired byWhite Mountains
(Mar 2014)
Products & Services of MediaAlpha
MediaAlpha offers a comprehensive portfolio of products and services, including Customer Acquisition Platform and Data Science Tools.
Platform for data-driven customer targeting in insurance.
Tools to optimize customer acquisition costs and profitability.
Funding Insights of MediaAlpha
- Total Rounds 3
- First Round $20M
(Jun 2017)
- Investors Count 3
All 3 funding rounds of MediaAlpha with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | Series B | – | Insignia Capital Group | – | |
| Apr 2019 | Debt – Conventional | – | – | ||
| Jun 2017 | $20M | Debt – Conventional | – | – |
4 investors in total: 4 institutional.
Investors in MediaAlpha
MediaAlpha has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Western Alliance Bank, Monroe Capital and White Mountains.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Insignia Capital Group is focused on private equity investments. | insigniacap.com | |||
Private debt financing is offered via specialized funds. | 2004 | monroecap.com | Chicago, United States | |
Commercial banking services, including loans and treasury management, are provided. | 2001 | westernalliancebancorporation.com | Phoenix, United States | |
Financial service holding company with focus in P&C insurance | 1980 | whitemountains.com | New Hampshire, United States |
Investor details for MediaAlpha
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People of MediaAlpha
41 people are tracked at MediaAlpha (25 in leadership, 16 in team); the tracked headcount is 144.
| Name | Role | Group |
|---|---|---|
Steve Yi | Co-Founder & CEO | Leadership |
Megan Murphy | Head Of Marketing | Leadership |
Jenny X. | Vice President, Strategy & Development | Leadership |
Zack Chin | Senior Director, Demand Partnerships | Leadership |
Patrick Thompson | Chief Financial Officer | Leadership |
Eugene Nonko | Co-Founder & Chief Technology Officer | Leadership |
Justin Fleming | Director, Finance | Leadership |
Tigran Mekikian | VP, Demand Partnerships | Leadership |
Cort Carlson | VP Corporate Controller | Leadership |
John Tomlinson | Vp, Supply Partnerships At Mediaalpha (nyse: Max) | Leadership |
Theresa Fiddler | Director, Supply Partnerships | Leadership |
Ben S. | Vp, Head Of P&c + Life Supply Partnerships | Leadership |
Simin Özmen | Head of Supply Partnerships (Travel) | Leadership |
Kai Kao | Lead Technical Director | Leadership |
Noaz Miller | Director, Demand Partnerships | Leadership |
Teri Ng | Senior Director Internal Audit | Leadership |
Josh Diamond | VP Of Engineering | Leadership |
Megan McClelland | Director, Demand Partnerships | Leadership |
Sean McCue | VP - Technical Program Management | Leadership |
Keith Cramer | SVP, Supply Partnerships & Head of P&C | Leadership |
21 more people are available in the full profile.
Complete people profiles for MediaAlpha
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IPO & Listings of MediaAlpha
MediaAlpha is a publicly listed company on the NYSE with ticker symbol MAX in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date28 Oct 2020
- Listed onNYSE: MAX
- Listed entityMediaAlpha, Inc.
- Exchange sectorTechnology services
- ISINUS58450V1044
- Share price$10.47 (+4.08% on the day) · 2026-10-13
- Market capitalisation$641.4M
- Price to earnings6.5
- EPS (diluted, trailing year)$1.61
- Volume (last session)810,602
Financials of MediaAlpha
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $1.11B | $25.6M | $81.5M |
| 2024 | $864.7M | $16.6M | $61.7M |
| 2023 | $388.1M | -$40.4M | -$32.0M |
| 2022 | $459.1M | -$57.7M | -$34.9M |
| 2021 | $645.3M | -$5.3M | $6.1M |
Detailed financial statements for MediaAlpha
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Investments & Acquisitions by MediaAlpha
MediaAlpha has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include HealthPlans.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Health insurance plans are aggregated online based on user details. | healthplans.com | Tampa, United States | 1970 | Oct 2017 | •••• |
Complete acquisition details for MediaAlpha
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Timeline of MediaAlpha
6 dated milestones of MediaAlpha across 10 years, from founding to its latest funding, stage changes and deals.
- Founded MediaAlpha is founded.
- Exit Acquired by White Mountains.
- Funding First funding round of $20.0M.
- Acquisition Acquires HealthPlans.com.
- Funding Latest funding round, Debt – Conventional,.
- IPO Lists on the stock exchange (IPO).
Competitors of MediaAlpha
MediaAlpha has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of MediaAlpha
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Web traffic of MediaAlpha
The website of MediaAlpha (mediaalpha.com) receives about 8.3M visits a month and ranks #11,315 among all websites worldwide, #310 in Air Travel.
- Monthly visits8.3M
▲ 15.2% vs previous month
- Unique visitors4.9M
per month
- Global rank#11,315
among all websites
- Category rank#310
Travel and Tourism · Air Travel
- Bounce rate74%
- Pages per visit1.5
- Average visit1 min 35 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with MediaAlpha. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| farecompare.com | 100% | 213.5K | #173,243 | View details | |
| jetblue.com | 100% | 14.5M | #2,789 | View details | |
| justfly.com | 97% | 4.2M | #15,118 | View details | |
| flyfrontier.com | 97% | 13M | #2,933 | View details | |
| spirit.com | 96% | 9M | #5,986 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MediaAlpha
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as MediaAlpha (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Mediaalpha
Complete news archive for MediaAlpha
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about MediaAlpha
MediaAlpha was founded in 2010 and raised its 1st funding round 7 years after it was founded.
MediaAlpha is headquartered in Redmond, United States. It is registered at Redmond, Washington, United States.
MediaAlpha has 144 employees.
Annual revenue of MediaAlpha is $1.11B as on Dec 31, 2025.
MediaAlpha was founded in 2010 and is headquartered in Redmond, United States. Operations focus on the advertising technology sector, where a real-time bidding platform is offered to link advertisers with publishers. Services include yield optimization algorithms and targeting tools, enabling insurance publishers to monetize inventory directly. The platform facilitates auctions and streamlines ad inventory management across digital channels.
MediaAlpha offers Customer Acquisition Platform and Data Science Tools.
Yes, MediaAlpha is publicly traded on NYSE under the ticker symbol MAX.
MediaAlpha has made 1 acquisition, including HealthPlans.com.
MediaAlpha has 4 investors. Key investors include Western Alliance Bank, Monroe Capital, White Mountains, and Insignia Capital Group.
Yes. MediaAlpha was acquired by White Mountains in March 2014.
The website of MediaAlpha receives about 8.3 million visits a month and ranks #11,315 among all websites worldwide.