About Merchoid
Merchoid is a Retail company based in Erdington (United Kingdom) founded in 2015. It operates as a licensed merchandise from media franchises is sold online across categories. Merchoid has raised $215.23 thousand across 1 funding round from investors including Lloyds Bank. The company has 12 employees. Its website merchoid.com draws about 494 thousand monthly visits. Merchoid offers products and services including T-Shirts, Collectibles, and Accessories. Its focus areas include Licensed Merchandise E-Commerce, Entertainment and Diversified. Its legal entity is MERCHOID LIMITED. Its competitors include The Prodigy, Rubies UK, Care Bears Store, Mr Bean and Animehood UK and 1 more.
Company details
Merchoid was founded in 2015 and is headquartered in Erdington, United Kingdom. An online platform is operated by the company within the e-commerce sector, focusing on licensed merchandise derived from video games, TV shows, comics, and movies. Products such as apparel, bags, hats, toys, and additional items are provided to customers through this multi-category service.
- Headquarters Erdington, United Kingdom
- Employees 12
- SectorsRetail
- Website category Games
- Email••••••••
- Website merchoid.com
- Social X Facebook
- Legal Name Merchoid Limited
- Date of Incorporation 19 Aug, 2015
- Jurisdiction CRADLEY HEATH, WEST MIDLANDS, ENGLAND
- Total Equity Funding$215.23K (USD)
in 1 rounds
- Latest Funding Round$215.23K (USD), Seed
Dec 2023
- Investors
- Employee Count12
Products & Services of Merchoid
Merchoid offers a comprehensive portfolio of products and services, including T-Shirts, Collectibles, and Accessories.
Apparel featuring themes from movies and games
Official items from anime and gaming franchises
Geek-themed bags and hats for fans
Funding Insights of Merchoid
Merchoid has successfully raised a total of $215.23K through 1 strategic funding round. The most recent funding activity was a Seed round of $215.23 thousand completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $215,230
- Total Rounds 1
- Last Round Seed — $215,230
- First Round $215,230
(Dec 2023)
- Investors Count 1
All 1 funding rounds of Merchoid with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $215,230 | Seed | – | Lloyds Bank | – |
1 investors in total: 1 institutional.
Investors in Merchoid
Merchoid has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lloyds Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are provided to retail and business clients. | 1765 | lloydsbank.com | London, United Kingdom |
Investor details for Merchoid
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People of Merchoid
2 people are tracked at Merchoid (1 in leadership, 1 in team); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
Simon Ward | Co-founder and CEO | Leadership |
Michelle Kelly | Ecommerce Manager | Team |
Complete people profiles for Merchoid
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Timeline of Merchoid
2 dated milestones of Merchoid across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Merchoid is founded.
- Funding First funding round of $215K.
Competitors of Merchoid
Merchoid has 6 listed competitors in our database. They include The Prodigy, Rubies UK, Care Bears Store, Mr Bean and Animehood UK, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theprodigy.com | 1990 | Braintree, United Kingdom | – | – | Electronic music band providing live tours and online merchandise to fans. | |
| rubiesuk.com | 1998 | Wallingford, United Kingdom | – | – | Manufactures and retails costumes, accessories, and party supplies for holidays and events. | |
| carebearsstore.co.uk | 2020 | London, United Kingdom | – | – | Operates an online platform for multi-category entertainment licensed merchandise. | |
| mrbean.com | 2004 | London, United Kingdom | – | 40 | Online shop for Mr. Bean products and video content viewing. | |
| animehood.co.uk | 2021 | Glasgow, United Kingdom | – | 8 | A platform offering a wide range of anime merchandise across multiple categories. | |
| wildbangarang.com | 2014 | Seaford, United Kingdom | – | – | Manages an e-commerce store specializing in licensed apparel. |
Detailed competitors of Merchoid
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- Full competitor set
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Web traffic of Merchoid
The website of Merchoid (merchoid.com) receives about 493.6K visits a month and ranks #60,299 among all websites worldwide, #2,793 in Games.
- Monthly visits493.6K
▼ 42.6% vs previous month
- Unique visitors398K
per month
- Global rank#60,299
among all websites
- Category rank#2,793
Games · Games
- Bounce rate45%
- Pages per visit3.0
- Average visit1 min 53 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Merchoid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
firestormcards.co.uk | firestormcards.co.uk | 100% | – | #613,481 | – |
| spellenhuis.nl | 99% | 102.4K | #372,677 | View details | |
swordskingdom.co.uk | swordskingdom.co.uk | 98% | – | #713,914 | – |
wickedbrick.com | wickedbrick.com | 98% | – | #113,507 | – |
| gamersgate.com | 97% | 332.4K | #106,649 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Merchoid
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Licensed & Thematic Merchandise
10 companies that operate in the same segment as Merchoid (Licensed & Thematic Merchandise), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Licensed sports merchandise, collectibles, and betting platforms are provided. | 2011 | New York, New York, United States | USD 4.85 B | – | 14,656 | |
Hyperlocal delivery of marijuana products and consultations are facilitated. | 2014 | San Francisco, California, United States | USD 186 M | – | 98 | |
Online platform offering smart vending machine retail solutions | 2017 | Noida, Uttar Pradesh, India | USD 6.73 M | – | – | |
Smart vending solutions are provided for offline retailers and businesses. | 2008 | Troy, United States | – | – | 334 | |
Pop-culture inspired apparel and lifestyle items are sold online. | 2013 | Mumbai, Maharashtra, India | USD 29.73 M | USD 28.41 M | 493 | |
AI-based smart cart self-checkout solutions are provided for retail businesses. | 2015 | Tel Aviv, Israel | USD 52.6 M | – | – | |
Self-checkout and digitized operations are provided for grocery retailers. | 2018 | Tel Aviv, Israel | USD 199 M | – | – | |
Automated vending machines for fresh meals and snacks are operated. | 2013 | Chicago, Illinois, United States | USD 82.62 M | – | – | |
App-based automated checkout solutions are provided for offline retailers. | 2016 | Sacramento, California, United States | USD 79.32 M | – | – | |
Manufacturer of figurines with the help of 3D Printing | 2012 | Singapore, Singapore | USD 42.59 M | – | – |
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Related news about Merchoid
Complete news archive for Merchoid
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Frequently Asked Questions about Merchoid
Merchoid was founded in 2015 and raised its 1st funding round 8 years after it was founded.
Merchoid is headquartered in Erdington, United Kingdom. It is registered at Erdington, West Midlands, United Kingdom.
Merchoid is a funded company, having raised a total of $215.23K across 1 funding round to date. The company's 1st funding round was a Seed of $215.23K, raised on Dec 2023.
Merchoid has 12 employees.
Merchoid was founded in 2015 and is headquartered in Erdington, United Kingdom. An online platform is operated by the company within the e-commerce sector, focusing on licensed merchandise derived from video games, TV shows, comics, and movies. Products such as apparel, bags, hats, toys, and additional items are provided to customers through this multi-category service.
Merchoid's top competitors include The Prodigy, Rubies UK and Care Bears Store.
Merchoid offers T-Shirts, Collectibles, and Accessories.
Merchoid has 1 investor. Key investors include Lloyds Bank.
Merchoid operates through Merchoid Limited.
The website of Merchoid receives about 494 thousand visits a month and ranks #60,299 among all websites worldwide.