About Trigo
Trigo is an Industrial Goods & Manufacturing company based in Tel Aviv (Israel) founded in 2018 by Daniel Gabay and Michael Gabay. Self-checkout and digitized operations are provided for grocery retailers. It operates on a AI-as-a-Service model in Industrial Goods & Manufacturing, Retail, and Technology sectors. Trigo has raised $199 million across 5 funding rounds from investors including SAP, REWE Group and Tesco. Its chief executive, as recorded, is Michael Gabay. Its website trigoretail.com draws about 16 thousand monthly visits. Trigo offers products and services including Loss Prevention, Autonomous Store, and Retail Intelligence. Its focus areas include Artificial Intelligence and Retail AI Solutions. Its legal entity is Trigo Vision Ltd. Its competitors include Supersmart, RestAR and Store Power; 2 of its 3 listed competitors have raised funding.
Company details
Trigo is engaged in transforming retail operations through advanced vision AI technology. Solutions are provided for loss prevention, autonomous stores, and retail intelligence. The platform processes millions of shopping activities annually with a privacy-by-design approach using non-biometric data. Retailers are supported in modernizing operations and making data-driven decisions across various sectors of the retail industry.
- Headquarters Tel Aviv, Israel
- Founders Daniel Gabay, Michael Gabay
- SectorsIndustrial Goods & ManufacturingRetail Technology
- Website trigoretail.com
- Social LinkedIn X Facebook YouTube
- Legal Name Trigo Vision Ltd.
- Total Equity Funding$199M (USD)
in 5 rounds
- Latest Funding Round$100M (USD), Series C
Oct 2022
- InvestorsSAP
& 10 more
Products & Services of Trigo
Trigo offers a comprehensive portfolio of products and services, including Loss Prevention, Autonomous Store, and Retail Intelligence.
Solution for reducing theft using vision AI technology.
Frictionless shopping experience enabled by AI-driven systems.
Data-driven insights provided for optimizing retail operations.
Apps and channels of Trigo
its YouTube channel Trigo has 415 subscribers and 18 videos.
Videos from Trigo
The most watched videos on Trigo's YouTube channel, Trigo (415 subscribers). Click a video to play it here.
More on Trigo.
Funding Insights of Trigo
Trigo has successfully raised a total of $199M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $100 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $199M
- Total Rounds 5
- Last Round Series C — $100M
- First Round $7M
(Jul 2018)
- Investors Count 11
All 5 funding rounds of Trigo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $100M | Series C | – | Temasek, 83NORTH | |
| Jun 2021 | $10M | Series B | – | REWE, Viola Group | – |
| Dec 2020 | $60M | Series B | – | 83NORTH | |
| Sep 2019 | $22M | Series A | – | Red Dot Capital Partners | |
| Jul 2018 | $7M | Seed | – | – |
11 investors in total: 11 institutional.
Investors in Trigo
Trigo has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include SAP, REWE Group and Tesco.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Tech-focused, stage-agnostic venture capital is provided by 83NORTH. | 83north.com | London, United Kingdom | ||
Early-stage Israeli startups are supported through venture capital investments. | 2018 | hetz.vc | Tel Aviv, Israel | |
Growth-stage tech investments are targeted in Asia and Israel. | red-dot.capital | Savyon, Israel | ||
Venture capital fund focused on multiple sectors | 1997 | vertexventures.sg | Singapore, Singapore | |
Tech startups are funded by Viola Growth venture capital firm. | https://www.viola-group.com/fund/violagrowth | Herzliya, Israel | ||
Investments are made in early-stage technology companies globally. | viola-group.com | Herzliya, Israel | ||
Tech focused early stage VC firm investing in Israel | vertexventures.co.il | Savyon, Israel | ||
Diversified retail and tourism services are provided through various brands. | 1927 | rewe-group.com | Cologne, Germany | |
Cloud and AI-based ERP software is offered for enterprises. | 1972 | sap.com | Walldorf, Germany |
Investor details for Trigo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Trigo
7 people are tracked at Trigo (7 in leadership).
| Name | Role | Group |
|---|---|---|
Erez Arbel | VP Product | Leadership |
Daniel Gabay | Co-Founder | Leadership |
Michael Gabay | Co-Founder & CEO | Leadership |
Guy Vismonsky | Director Of Operations | Leadership |
Yishay C Cohen | Director Of Operations | Leadership |
Jonathan Zanger | VP, R&D | Leadership |
Oren Knobel | Chief Legal Officer | Leadership |
Complete people profiles for Trigo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Trigo
3 dated milestones of Trigo across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Trigo is founded.
- Funding First funding round of $7.0M.
- Funding Latest funding round, Series C, of $100.0M.
Competitors of Trigo
Trigo has 3 listed competitors in our database, 2 of them funded. They include Supersmart, RestAR and Store Power.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| supersmart.me | 2014 | Rosh Haayin, Israel | $20M | AI-driven autonomous checkout systems for retail are developed. | ||
| rest-ar.com | 2017 | Tel Aviv, Israel | $150,000 | Augmented reality platform for retail product visualization is provided. | ||
| storepower.com | 2000 | Jerusalem, Israel | Delivers white-label app solutions for grocery chains and restaurants. |
Detailed competitors of Trigo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Trigo
The website of Trigo (trigoretail.com) receives about 16.4K visits a month.
- Monthly visits16.4K
▲ 10.3% vs previous month
Websites whose visitors overlap most with Trigo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sensormatic.com | 100% | 65.6K | #423,733 | View details | |
| chooch.com | 25% | 7.5K | #3,003,532 | View details |
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Related news about Trigo
Complete news archive for Trigo
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Frequently Asked Questions about Trigo
Trigo was founded in 2018.
Trigo is headquartered in Tel Aviv, Israel.
Michael Gabay is the CEO of Trigo, as recorded in our data. They have also founded this company.
Trigo is a funded company, having raised a total of $199M across 5 funding rounds to date. The company's 1st funding round was a Seed of $7M, raised on Jul 2018.
Trigo is engaged in transforming retail operations through advanced vision AI technology. Solutions are provided for loss prevention, autonomous stores, and retail intelligence. The platform processes millions of shopping activities annually with a privacy-by-design approach using non-biometric data. Retailers are supported in modernizing operations and making data-driven decisions across various sectors of the retail industry.
Trigo's top competitors include Supersmart, RestAR and Store Power.
Trigo offers Loss Prevention, Autonomous Store, and Retail Intelligence.
Trigo has 11 investors. Key investors include SAP, REWE Group, Tesco, Temasek, and Vertex Ventures SG.
Trigo operates through Trigo Vision Ltd..