Supersmart

Rosh Haayin, Israel Founded: 2014 • Age: 12 yrs
AI-driven autonomous checkout systems for retail are developed.
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About Supersmart

Supersmart is a company based in Rosh Haayin (Israel) founded in 2014 by Yair Cleper.. Supersmart has raised $20 million across 3 funding rounds from investors including Bizerba USA and Millennium Food-Tech. Supersmart offers products and services including Supersmart XP and Tablesmart. Supersmart operates in a competitive market with competitors including Trigo, Store Power, Flow, CYB-ORG Technologies and Skeeper, among others.

  • Headquarter Rosh Haayin, Israel
  • Founders Yair Cleper
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Retail → E-Commerce Technology & Services
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $20 M (USD)

    in 3 rounds

  • Latest Funding Round
    $10 M (USD), Series A

    Jan 16, 2022

  • Investors
    Bizerba USA

    & 1 more

  • Employee Count
    Employee Count
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Products & Services of Supersmart

Supersmart offers a comprehensive portfolio of products and services, including Supersmart XP and Tablesmart. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI system for frictionless shopping in retail stores.

Platform for enhancing in-store retail operations.

People of Supersmart
Headcount 10-50
Employee Profiles 10
Employee Profiles
People
Karen Duek
Senior Project Manager
People
Ofer Ilan
CFO
People
Barak Abitbol
CTO
People
Yogev Cohen
Director, Sales

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Funding Insights of Supersmart

Supersmart has successfully raised a total of $20M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $10.0M
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2022 Amount Series A - Supersmart Valuation Millennium Food-Tech
Feb, 2021 Amount Series A - Supersmart Valuation Bizerba USA
Oct, 2018 Amount Seed - Supersmart Valuation Bizerba USA
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Supersmart

Supersmart has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Bizerba USA and Millennium Food-Tech. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment in food-tech companies is managed by Millennium.
Founded Year Domain Location
Industrial weighing and labelling solutions are provided by Bizerba USA.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Supersmart

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Supersmart

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Supersmart Comparisons

Employees
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Competitors of Supersmart

Supersmart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trigo, Store Power, Flow, CYB-ORG Technologies and Skeeper, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Self-checkout and digitized operations are provided for grocery retailers.
domain founded_year HQ Location
Delivers white-label app solutions for grocery chains and restaurants.
domain founded_year HQ Location
App-based hotel and workspace accommodations are booked via mobile platform.
domain founded_year HQ Location
Develops AI-based automated unmanned retail stores to enhance operations for offline retailers.
domain founded_year HQ Location
Offers a self-checkout app for offline retailers to enhance customer experience and streamline operations.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Supersmart

Frequently Asked Questions about Supersmart

When was Supersmart founded?

Supersmart was founded in 2014 and raised its 1st funding round 4 years after it was founded.

Where is Supersmart located?

Supersmart is headquartered in Rosh Haayin, Israel. It is registered at Rosh Haayin, Central District, Israel.

Who is the current CEO of Supersmart?

Yair Cleper is the current CEO of Supersmart. They have also founded this company.

Is Supersmart a funded company?

Supersmart is a funded company, having raised a total of $20M across 3 funding rounds to date.

What does Supersmart do?

Supersmart was founded in 2014 in Rosh Haayin, Israel, focusing on the retail technology sector. Autonomous checkout solutions powered by AI are offered, enabling shoppers to select products, complete payments through a mobile app, and exit stores without traditional registers. Additional capabilities include inventory tracking, marketing analytics, and customer service oversight, supporting operational efficiency in retail environments.

Who are the top competitors of Supersmart?

Supersmart's top competitors include Trigo, Flow and Store Power.

What products or services does Supersmart offer?

Supersmart offers Supersmart XP and Tablesmart.

Who are Supersmart's investors?

Supersmart has 2 investors. Key investors include Bizerba USA, and Millennium Food-Tech.

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