About Supersmart
Supersmart is a Retail company based in Rosh Haayin (Israel) founded in 2014 by Yair Cleper. AI-driven autonomous checkout systems for retail are developed. Supersmart has raised $20 million across 3 funding rounds from investors including Bizerba USA and Millennium Food-Tech. Its chief executive, as recorded, is Yair Cleper. Supersmart offers products and services including Supersmart XP and Tablesmart. Its focus areas include Autonomous Retail, Physical Stores, Technology Enablers and Self Checkout Solutions. Its competitors include Trigo, Store Power and CYB-ORG Technologies; 1 of its 3 listed competitors has raised funding.
Company details
Supersmart was founded in 2014 in Rosh Haayin, Israel, focusing on the retail technology sector. Autonomous checkout solutions powered by AI are offered, enabling shoppers to select products, complete payments through a mobile app, and exit stores without traditional registers. Additional capabilities include inventory tracking, marketing analytics, and customer service oversight, supporting operational efficiency in retail environments.
- Headquarters Rosh Haayin, Israel
- Founders Yair Cleper
- SectorsRetail
- Email••••••••
- Website supersmart.me
- Social LinkedIn X Facebook
- Total Equity Funding$20M (USD)
in 3 rounds
- Latest Funding Round$10M (USD), Series A
Jan 2022
- InvestorsBizerba USA
& 1 more
Products & Services of Supersmart
Supersmart offers a comprehensive portfolio of products and services, including Supersmart XP and Tablesmart.
AI system for frictionless shopping in retail stores.
Platform for enhancing in-store retail operations.
Funding Insights of Supersmart
Supersmart has successfully raised a total of $20M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 3
- Last Round Series A — $10M
- Investors Count 2
All 3 funding rounds of Supersmart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $10M | Series A | – | Millennium Food-Tech | – |
| Feb 2021 | $10M | Series A | – | Bizerba USA | – |
| Oct 2018 | Seed | – | Bizerba USA | – |
2 investors in total: 2 institutional.
Investors in Supersmart
Supersmart has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Bizerba USA and Millennium Food-Tech.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in food-tech companies is managed by Millennium. | millennium-ft.com | Tel Aviv, Israel | ||
Industrial weighing and labelling solutions are provided by Bizerba USA. | 1984 | bizerba.com | Joppa, United States |
Investor details for Supersmart
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Supersmart
12 people are tracked at Supersmart (5 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Yair Cleper | Founder & CEO | Leadership |
Gideon Shmuel | CEO | Leadership |
Ofer Ilan | CFO | Leadership |
Barak Abitbol | CTO | Leadership |
Yogev Cohen | Director, Sales | Leadership |
Karen Duek | Senior Project Manager | Team |
Yonatan Burstein | Tech Ops Leader At Supersmart | Team |
Ronnie Pundak Mayost | Office Manager | Team |
Limor Gottlieb | R&d Manager | Team |
Raya Rachel Eichenbaum | Project Manager | Team |
Daniel Raz | Frontend Developer | Team |
Chen Ben-David | QA Engineer | Team |
Complete people profiles for Supersmart
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Supersmart
3 dated milestones of Supersmart across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Supersmart is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $10.0M.
Competitors of Supersmart
Supersmart has 3 listed competitors in our database, 1 of them funded. They include Trigo, Store Power and CYB-ORG Technologies.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| trigoretail.com | 2018 | Tel Aviv, Israel | $199M | Self-checkout and digitized operations are provided for grocery retailers. | ||
| storepower.com | 2000 | Jerusalem, Israel | Delivers white-label app solutions for grocery chains and restaurants. | |||
| cyb-org.com | 2016 | Tel Aviv, Israel | Develops AI-based automated unmanned retail stores to enhance operations for offline retailers. |
Detailed competitors of Supersmart
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Web traffic of Supersmart
The website of Supersmart (supersmart.me) receives about 2.6K visits a month.
- Monthly visits2.6K
▼ 21.1% vs previous month
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Related news about Supersmart
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Frequently Asked Questions about Supersmart
Supersmart was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Supersmart is headquartered in Rosh Haayin, Israel. It is registered at Rosh Haayin, Central District, Israel.
Yair Cleper is the CEO of Supersmart, as recorded in our data. They have also founded this company.
Supersmart is a funded company, having raised a total of $20M across 3 funding rounds to date.
Supersmart was founded in 2014 in Rosh Haayin, Israel, focusing on the retail technology sector. Autonomous checkout solutions powered by AI are offered, enabling shoppers to select products, complete payments through a mobile app, and exit stores without traditional registers. Additional capabilities include inventory tracking, marketing analytics, and customer service oversight, supporting operational efficiency in retail environments.
Supersmart's top competitors include Trigo, Store Power and CYB-ORG Technologies.
Supersmart offers Supersmart XP and Tablesmart.
Supersmart has 2 investors. Key investors include Bizerba USA, and Millennium Food-Tech.