About Merit Incentives
Merit Incentives is a company based in Dubai (United Arab Emirates) founded in 2016 by Julie Barbier Leblan. It operates as a SaaS (Software-as-a-Service) and B2B2C. Merit Incentives has raised $45 million across 3 funding rounds from investors including Salica Investments, Investment Capital and Stride Ventures. Merit Incentives offers products and services including Loyalty Management System, Employee Engagement Platform, Rewards Portal, and Merchant Solutions. Merit Incentives operates in a competitive market with competitors including Bonat, Nift, eCard Systems, Transaction Wireless and Enjovia, among others.
- Headquarter Dubai, United Arab Emirates
- Founders Julie Barbier Leblan
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Merit Incentives
- Date of Incorporation 08 Nov, 2023
- Jurisdiction Bangalore South, Karnataka, India
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$45 M (USD)
in 3 rounds
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Latest Funding Round
$28 M (USD), Series B
Feb 12, 2025
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Investors
Salica Investments
& 5 more
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Employee Count
Employee Count
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Products & Services of Merit Incentives
Merit Incentives offers a comprehensive portfolio of products and services, including Loyalty Management System, Employee Engagement Platform, Rewards Portal, and Merchant Solutions.
A system for managing loyalty programs comprehensively.
Platform to recognize and reward employees effectively.
Portal offering diverse reward modules for stakeholders.
Solutions for merchants to promote brand engagement.
People of Merit Incentives
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Funding Insights of Merit Incentives
Merit Incentives has successfully raised a total of $45M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $28 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $28.0M
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First Round
First Round
(09 Nov 2021)
- Investors Count 6
Investors in Merit Incentives
Merit Incentives has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Salica Investments, Investment Capital and Stride Ventures.
| Investor | Description | Founded Year | Domain | Location |
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Venture debt is provided to growth-stage companies for business scaling.
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Founded Year | Domain | Location | |
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Tech Invest Com is focused on investing in MENA-based tech startups.
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Founded Year | Domain | Location | |
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Investment services in finance, healthcare, sustainability, and productivity sectors.
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Founded Year | Domain | Location |
Investments & Acquisitions by Merit Incentives
Financial Statements - Merit Incentives
Merit Incentives Comparisons
Competitors of Merit Incentives
Merit Incentives operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bonat, Nift, eCard Systems, Transaction Wireless and Enjovia, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
App-based loyalty software is offered for rewards and point collection.
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| domain | founded_year | HQ Location |
A rewards network connects small businesses for customer loyalty programs.
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| domain | founded_year | HQ Location |
Card-based loyalty and gift programs are integrated with POS systems.
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| domain | founded_year | HQ Location |
Digital gift cards and marketing platform
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| domain | founded_year | HQ Location |
Gift card management software is offered for business voucher sites.
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Frequently Asked Questions about Merit Incentives
Merit Incentives was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Merit Incentives is headquartered in Dubai, United Arab Emirates. It is registered at Dubai, Dubai, United Arab Emirates.
Julie Barbier Leblan is the current CEO of Merit Incentives. They have also founded this company.
Merit Incentives is a funded company, having raised a total of $45M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Nov 09, 2021.
Merit Incentives is established as a leading provider of engagement technology, focusing on innovative incentive programs to enhance stakeholder loyalty and retention. Solutions are offered across various sectors, including customer loyalty, employee engagement, and merchant services. Operations are supported by cloud-based technology, API integrations, and real-time analytics, ensuring seamless connectivity with over 7,000 brands in 160 countries. Services are tailored for HR, business, sustainability, and brand engagement strategies.
Merit Incentives's top competitors include Nift, Bonat and eCard Systems.
Merit Incentives offers Loyalty Management System, Employee Engagement Platform, Rewards Portal, and Merchant Solutions.
Merit Incentives has 6 investors. Key investors include Salica Investments, Investment Capital, Stride Ventures, Tech Invest Com, and Impact46.