About Merit Incentives
Merit Incentives is a company based in Dubai (United Arab Emirates) founded in 2016 by Julie Barbier Leblan. It operates as a SaaS (Software-as-a-Service) and B2B2C. Merit Incentives has raised $45 million across 3 funding rounds from investors including Salica Investments, Investment Capital and Stride Ventures. Merit Incentives offers products and services including Loyalty Management System, Employee Engagement Platform, Rewards Portal, and Merchant Solutions. Merit Incentives operates in a competitive market with competitors including Bonat, Nift, eCard Systems, Transaction Wireless and Enjovia, among others.
- Headquarter Dubai, United Arab Emirates
- Founders Julie Barbier Leblan
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website meritincentives.com
- Social LinkedIn X Facebook Instagram
- Legal Name Merit Incentives
- Date of Incorporation 08 Nov, 2023
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹1.51 Cr
FY 2025
- Net Profit₹11.7 Lakh
FY 2025 · 8% margin
- EBITDA₹16.2 Lakh
FY 2025 · 11% margin
- Total Equity Funding$45M (USD)
in 3 rounds
- Latest Funding Round$28M (USD), Series B
Feb 2025
- InvestorsSalica Investments
& 5 more
Associated legal entities of Merit Incentives
Merit Incentives operates through Merit Incentives India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Merit Incentives India Private Limited CIN U62099KA2023PTC180786 | Active | 08 Nov 2023 | Bangalore, Karnataka | ₹1.5 Cr | – | 3 | View details |
Products & Services of Merit Incentives
Merit Incentives offers a comprehensive portfolio of products and services, including Loyalty Management System, Employee Engagement Platform, Rewards Portal, and Merchant Solutions.
A system for managing loyalty programs comprehensively.
Platform to recognize and reward employees effectively.
Portal offering diverse reward modules for stakeholders.
Solutions for merchants to promote brand engagement.
Funding Insights of Merit Incentives
Merit Incentives has successfully raised a total of $45M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $28 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $45M
- Total Rounds 3
- Last Round Series B — $28M
- First Round $5M
(Nov 2021)
- Investors Count 6
All 3 funding rounds of Merit Incentives with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
6 investors in total: 6 institutional.
Investors in Merit Incentives
Merit Incentives has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Salica Investments, Investment Capital and Stride Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt is provided to growth-stage companies for business scaling. | – | strideventures.global | Delhi, India | |
Tech Invest Com is focused on investing in MENA-based tech startups. | – | techinvestcom.com | Riyadh, Saudi Arabia | |
Investment services in finance, healthcare, sustainability, and productivity sectors. | 2011 | salicainvestments.com | London, United Kingdom | |
Venture capital firm focused on seed and growth investments | – | impact46.sa | Riyadh, Saudi Arabia | |
Corporate-backed venture capital firm focused on gaming, food tech, and multiple sectors | – | arzanvc.com | Dubai, United Arab Emirates | |
Investment Capital is engaged in providing financial and brokerage services. | 2007 | icap.com.sa | Riyadh, Saudi Arabia |
Investor details for Merit Incentives
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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Board of directors of Merit Incentives India Private Limited (Merit Incentives)
Merit Incentives India Private Limited is the primary company behind Merit Incentives. The board of Merit Incentives India Private Limited currently have 3 directors; the longest-serving is Habeeb Rahman, appointed in 2023.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Habeeb Rahman DIN 10385739 | Director | 08 Nov 2023 | 2 yrs 11 mo | Merit Incentives India Private Limited |
| Amit Kumar Pandey DIN 10385740 | Director | 08 Nov 2023 | 2 yrs 11 mo | Merit Incentives India Private Limited |
| Dakshayini Rajesh DIN 05252131 | Additional Director | 19 Mar 2024 | 2 yrs 6 mo | Merit Incentives India Private Limited |
People of Merit Incentives
29 people are tracked at Merit Incentives (9 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Julie Barbier Leblan | Founder & CEO | Leadership |
Fahad Ibne Shaheryar | VP Finance | Leadership |
Thamer Bamieh | VP Partnerships - KSA | Leadership |
Thrishan P. | Chief Technology Officer & Co-Founder | Leadership |
| Director of Security and Engineering | Leadership | |
Mehmet Gurun | VP Partnerships & Sourcing | Leadership |
Waleed al-Jasser | Chief Operating Officer | Leadership |
Fadi abu Dyyeh | VP GCC Sales | Leadership |
Khawlah Mohammed Fal | VP Operations and Business Excellence | Leadership |
Akshay Chennupati | Senior Engineering Manager | Team |
Hasnain Khoja | International Business Consultant | Team |
Yazan ismail | Operations Manager | Team |
Rahul Dev Singh | Senior Program Manager | Team |
sandeep kachavarapu | Engineering Manager | Team |
Arpan Kundu | Lead Software Engineer | Team |
Saif Mohanad | SaaS Business Development Manager | Team |
Habab Mohamed (CLMP™) | Employee Engagement - Key Account Manager | Team |
Rohit Salaria | Senior Software Engineer | Team |
Abbas M. | Software Engineer In Test | Team |
Iffat Mulla | Partnership Manager | Team |
9 more people are available in the full profile.
Complete people profiles for Merit Incentives
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Merit Incentives
Figures of Merit Incentives India Private Limited, the primary company behind Merit Incentives, for FY 2025. Revenue was ₹1.51 Cr. Net profit was ₹11.7 Lakh (8% margin). EBITDA was ₹16.2 Lakh (11% margin).
- ₹1.51 CrRevenue · FY 2025
- ₹11.7 LakhNet profit · 8% margin
- ₹16.2 LakhEBITDA · 11% margin
- ₹10,000Paid-up capital
Balance sheet, profit and loss, cash flow and ratios of Merit Incentives India Private Limited are on its company page.
Detailed financial statements for Merit Incentives
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Merit Incentives
3 dated milestones of Merit Incentives across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Merit Incentives is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series B, of $28.0M.
Competitors of Merit Incentives
Merit Incentives operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bonat, Nift, eCard Systems, Transaction Wireless and Enjovia, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bonat.io | 2018 | Riyadh, Saudi Arabia | – | – | App-based loyalty software is offered for rewards and point collection. | |
| gonift.com | 2014 | Cambridge, United States | $19.5M | – | A rewards network connects small businesses for customer loyalty programs. | |
| ecardsystems.com | 2001 | Brentwood, United States | – | – | Card-based loyalty and gift programs are integrated with POS systems. | |
| transactionwireless.com | 2006 | San Diego, United States | $4.25M | – | Digital gift cards and marketing platform | |
| enjovia.com | 2013 | United Kingdom | $282,209 | 5 | Gift card management software is offered for business voucher sites. | |
| platfos.com | 2015 | Seongnam-si, South Korea | – | – | Cloud-based mobile voucher solutions are provided for offline retailers. | |
| mybeezbox.com | 2016 | – | – | – | Voucher and gift card solutions are provided for e-commerce integration. |
Detailed competitors of Merit Incentives
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Merit Incentives
The website of Merit Incentives (meritincentives.com) receives about 330.7K visits a month and ranks #117,017 among all websites worldwide, #2,636 in Programming and Developer Software.
- Monthly visits330.7K
▼ 19% vs previous month
- Unique visitors161.4K
per month
- Global rank#117,017
among all websites
- Category rank#2,636
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate41%
- Pages per visit3.2
- Average visit1 min 45 sec
- DevicesDesktop 5% · Mobile 96%
Websites whose visitors overlap most with Merit Incentives. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
| facebook.com | 96% | 12.1B | #3 | View details | |
| reddit.com | 86% | 4.4B | #9 | View details | |
| instagram.com | 86% | 7.1B | #4 | View details | |
| x.com | 84% | 4.5B | #5 | View details |
Latest news on Merit Incentives
Complete news archive for Merit Incentives
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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Verified entity values are shown only after access is granted.
Similar companies to Merit Incentives
10 companies that operate in the same segment as Merit Incentives (Loyalty & Engagement Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 | |
Cloud-based loyalty solutions for restaurants and stores are provided. | 2001 | Newton, Massachusetts, United States | USD 75 M | – | 234 | |
Promotion management and cashback solutions are provided to retailers. | 2016 | Washington, District Of Columbia, United States | USD 250 M | – | – | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
Online platform to create, run and manage promotional campaigns | 2015 | Berlin, Berlin, Germany | USD 138.4 M | – | 58 | |
Cloud-based CRM, loyalty, and conversational commerce solutions are delivered. | 2011 | Gurugram, Haryana, India | USD 15.31 M | USD 7.81 M | 264 |
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Frequently Asked Questions about Merit Incentives
Merit Incentives was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Merit Incentives is headquartered in Dubai, United Arab Emirates. It is registered at Dubai, Dubai, United Arab Emirates.
Julie Barbier Leblan is the current CEO of Merit Incentives. They have also founded this company.
Merit Incentives is a funded company, having raised a total of $45M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Nov 2021.
The primary company behind Merit Incentives, Merit Incentives India Private Limited, reported revenue of ₹1.51 Cr for FY 2025.
Merit Incentives is established as a leading provider of engagement technology, focusing on innovative incentive programs to enhance stakeholder loyalty and retention. Solutions are offered across various sectors, including customer loyalty, employee engagement, and merchant services. Operations are supported by cloud-based technology, API integrations, and real-time analytics, ensuring seamless connectivity with over 7,000 brands in 160 countries. Services are tailored for HR, business, sustainability, and brand engagement strategies.
Merit Incentives's top competitors include Nift, Bonat and eCard Systems.
Merit Incentives offers Loyalty Management System, Employee Engagement Platform, Rewards Portal, and Merchant Solutions.
Merit Incentives has 6 investors. Key investors include Salica Investments, Investment Capital, Stride Ventures, Tech Invest Com, and Impact46.
Merit Incentives operates through Merit Incentives India Private Limited.
The legal entities of Merit Incentives currently have 3 directors, including Habeeb Rahman, Amit Kumar Pandey, Dakshayini Rajesh.
The website of Merit Incentives receives about 331 thousand visits a month and ranks #117,017 among all websites worldwide.