About Merit Incentives
Merit Incentives is a company based in Dubai (United Arab Emirates) founded in 2016 by Julie Barbier Leblan. It operates as a SaaS (Software-as-a-Service), and B2B2C. Merit Incentives has raised $45 million across 3 funding rounds from investors including Salica Investments, Investment Capital and Stride Ventures. Merit Incentives offers products and services including Loyalty Management System, Employee Engagement Platform, Rewards Portal, and Merchant Solutions. Merit Incentives operates in a competitive market with competitors including Bonat, Nift, eCard Systems, Transaction Wireless and Enjovia, among others.
- Headquarter Dubai, United Arab Emirates
- Founders Julie Barbier Leblan
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Merit Incentives
- Date of Incorporation 08 Nov, 2023
- Jurisdiction Bangalore South, Karnataka, India
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$45 M (USD)
in 3 rounds
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Latest Funding Round
$28 M (USD), Series B
Feb 12, 2025
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Investors
Salica Investments
& 5 more
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Employee Count
Employee Count
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Products & Services of Merit Incentives
Merit Incentives offers a comprehensive portfolio of products and services, including Loyalty Management System, Employee Engagement Platform, Rewards Portal, and Merchant Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A system for managing loyalty programs comprehensively.
Platform to recognize and reward employees effectively.
Portal offering diverse reward modules for stakeholders.
Solutions for merchants to promote brand engagement.
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Funding Insights of Merit Incentives
Merit Incentives has successfully raised a total of $45M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $28 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $28.0M
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First Round
First Round
(09 Nov 2021)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2025 | Amount | Series B - Merit Incentives | Valuation |
investors |
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| May, 2024 | Amount | Series A - Merit Incentives | Valuation | ICAP | |
| Nov, 2021 | Amount | Series A - Merit Incentives | Valuation | Impact46 |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Merit Incentives
Merit Incentives has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Salica Investments, Investment Capital and Stride Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture debt is provided to growth-stage companies for business scaling.
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Founded Year | Domain | Location | |
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Tech Invest Com is focused on investing in MENA-based tech startups.
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Founded Year | Domain | Location | |
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Investment services in finance, healthcare, sustainability, and productivity sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Merit Incentives
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Merit Incentives
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Merit Incentives Comparisons
Competitors of Merit Incentives
Merit Incentives operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bonat, Nift, eCard Systems, Transaction Wireless and Enjovia, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
App-based loyalty software is offered for rewards and point collection.
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| domain | founded_year | HQ Location |
A rewards network connects small businesses for customer loyalty programs.
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| domain | founded_year | HQ Location |
Card-based loyalty and gift programs are integrated with POS systems.
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| domain | founded_year | HQ Location |
Digital gift cards and marketing platform
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| domain | founded_year | HQ Location |
Gift card management software is offered for business voucher sites.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Merit Incentives
Frequently Asked Questions about Merit Incentives
When was Merit Incentives founded?
Merit Incentives was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Where is Merit Incentives located?
Merit Incentives is headquartered in Dubai, United Arab Emirates. It is registered at Dubai, Dubai, United Arab Emirates.
Who is the current CEO of Merit Incentives?
Julie Barbier Leblan is the current CEO of Merit Incentives. They have also founded this company.
Is Merit Incentives a funded company?
Merit Incentives is a funded company, having raised a total of $45M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Nov 09, 2021.
What does Merit Incentives do?
Merit Incentives is established as a leading provider of engagement technology, focusing on innovative incentive programs to enhance stakeholder loyalty and retention. Solutions are offered across various sectors, including customer loyalty, employee engagement, and merchant services. Operations are supported by cloud-based technology, API integrations, and real-time analytics, ensuring seamless connectivity with over 7,000 brands in 160 countries. Services are tailored for HR, business, sustainability, and brand engagement strategies.
Who are the top competitors of Merit Incentives?
Merit Incentives's top competitors include Nift, Bonat and eCard Systems.
What products or services does Merit Incentives offer?
Merit Incentives offers Loyalty Management System, Employee Engagement Platform, Rewards Portal, and Merchant Solutions.
Who are Merit Incentives's investors?
Merit Incentives has 6 investors. Key investors include Salica Investments, Investment Capital, Stride Ventures, Tech Invest Com, and Impact46.