About Nift
Nift is a company based in Cambridge (United States) founded in 2014. It operates as a Two-Sided Marketplace and Commission-Based. Nift has raised $19.5 million across 2 funding rounds from investors including Spark Capital, Accomplice and Foundry. Nift offers products and services including Nift Gift Cards and Partnership Solutions. Nift operates in a competitive market with competitors including Bonat, Merit Incentives, Transaction Wireless, eCard Systems and Enjovia, among others.
- Headquarter Cambridge, United States
- SectorsTechnology
- Website gonift.com
- Social LinkedIn X
- Legal Name Nift Networks Inc.
- Total Equity Funding$19.5M (USD)
in 2 rounds
- Latest Funding Round$16.5M (USD), Series A
Mar 2018
- InvestorsSpark Capital
& 2 more
Products & Services of Nift
Nift offers a comprehensive portfolio of products and services, including Nift Gift Cards and Partnership Solutions.
Gift cards are provided to enhance customer experiences.
Solutions are offered to businesses for customer acquisition.
Funding Insights of Nift
Nift has successfully raised a total of $19.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $16.5 million completed in March 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.5M
- Total Rounds 2
- Last Round Series A — $16.5M
- First Round $3M
(May 2016)
- Investors Count 3
All 2 funding rounds of Nift with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2018 | $16.5M | Series A | – | Spark Capital, Accomplice | – |
| May 2016 | $3M | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Nift
Nift has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Spark Capital, Accomplice and Foundry.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Spark Capital is engaged in venture capital investments. | – | sparkcapital.com | San Francisco, United States | |
Accomplice is engaged in venture capital investments for startups. | – | accomplice.co | Boston, United States | |
Venture capital is invested in early-stage tech startups. | – | foundry.vc | Boulder, United States |
Investor details for Nift
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Nift
26 people are tracked at Nift (18 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Vikram Kumar | Chief Architect | Leadership |
Bob Macleod | VP of People | Leadership |
Kathryn Maguire | Founding Team Member & VP, Business Development | Leadership |
Pat Balles | Senior Director of E-Commerce Sales | Leadership |
Saket Mehta | Chief Revenue Officer (cro) | Leadership |
Lauren LeDonne | Director of Growth Marketing | Leadership |
Lior Nir | Founding Team Member & VP, Product Development | Leadership |
Ana Maria Romay | Founding Team Member & VP, Brand & UX | Leadership |
Mike Whitman | VP, Finance | Leadership |
Emily George | Chief of Staff | Leadership |
Elery Pfeffer | Founder & CEO | Leadership |
Meredith Doherty | Director Of Business Development | Leadership |
Kate Sikes | Director Of Partner Management | Leadership |
Mike Garland | VP, Account Management | Leadership |
Lisa Keogh | Director, Client Success | Leadership |
Kelly Mammoser | Director of Account Management | Leadership |
Matt Schwartz | Director Of Business Development | Leadership |
Kara Zinser | Director of Partnerships | Leadership |
Ahmed al-Sayeed | E-commerce Sales | Team |
Thomas Lee | General Counsel | Team |
6 more people are available in the full profile.
Complete people profiles for Nift
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Nift
3 dated milestones of Nift across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Nift is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series A, of $16.5M.
Competitors of Nift
Nift operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bonat, Merit Incentives, Transaction Wireless, eCard Systems and Enjovia, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bonat.io | 2018 | Riyadh, Saudi Arabia | – | – | App-based loyalty software is offered for rewards and point collection. | |
| meritincentives.com | 2016 | Dubai, United Arab Emirates | $45M | – | Merit Incentives is recognized as a global provider of engagement technology. | |
| transactionwireless.com | 2006 | San Diego, United States | $4.25M | – | Digital gift cards and marketing platform | |
| ecardsystems.com | 2001 | Brentwood, United States | – | – | Card-based loyalty and gift programs are integrated with POS systems. | |
| enjovia.com | 2013 | United Kingdom | $282,209 | 5 | Gift card management software is offered for business voucher sites. | |
| platfos.com | 2015 | Seongnam-si, South Korea | – | – | Cloud-based mobile voucher solutions are provided for offline retailers. | |
| goodiescard.in | 2019 | Kottayam, India | – | – | Serves as a portal for collecting and managing loyalty cards. |
Detailed competitors of Nift
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Nift
The website of Nift (gonift.com) receives about 5.7M visits a month.
- Monthly visits5.7M
▼ 22.8% vs previous month
Websites whose visitors overlap most with Nift. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
temu.com | temu.com | 100% | – | #27 | – |
| target.com | 99% | 208.7M | #155 | View details | |
| bjs.com | 99% | 9.5M | #4,931 | View details | |
| costco.com | 97% | 100.9M | #323 | View details | |
| etsy.com | 97% | 459.5M | #64 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Nift
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Nift
Complete news archive for Nift
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Nift
10 companies that operate in the same segment as Nift (Loyalty & Engagement Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 | |
Cloud-based loyalty solutions for restaurants and stores are provided. | 2001 | Newton, Massachusetts, United States | USD 75 M | – | 234 | |
Promotion management and cashback solutions are provided to retailers. | 2016 | Washington, District Of Columbia, United States | USD 250 M | – | – | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
Online platform to create, run and manage promotional campaigns | 2015 | Berlin, Berlin, Germany | USD 138.4 M | – | 58 | |
Cloud-based CRM, loyalty, and conversational commerce solutions are delivered. | 2011 | Gurugram, Haryana, India | USD 15.31 M | USD 7.81 M | 264 |
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Frequently Asked Questions about Nift
Nift was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Nift is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Nift is a funded company, having raised a total of $19.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on May 2016.
Nift is engaged in creating positive customer experiences by enabling businesses to thank their customers with gift cards. These cards are used to discover and try new products and services across various sectors, including restaurants, e-commerce brands, and other services. Solutions are provided to drive traffic, acquire new customers, and monetize audiences for partnered businesses.
Nift's top competitors include Merit Incentives, Bonat and eCard Systems.
Nift offers Nift Gift Cards and Partnership Solutions.
Nift has 3 investors. Key investors include Spark Capital, Accomplice, and Foundry.
Nift operates through Nift Networks Inc..
The website of Nift receives about 5.7 million visits a month.