Nift

Cambridge, United States Founded: 2014 • Age: 12 yrs
A rewards network connects small businesses for customer loyalty programs.
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About Nift

Nift is a company based in Cambridge (United States) founded in 2014. It operates as a Two-Sided Marketplace, and Commission-Based. Nift has raised $19.5 million across 2 funding rounds from investors including Spark Capital, Accomplice and Foundry. Nift offers products and services including Nift Gift Cards and Partnership Solutions. Nift operates in a competitive market with competitors including Bonat, Merit Incentives, Transaction Wireless, eCard Systems and Enjovia, among others.

  • Headquarter Cambridge, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Nift Networks Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $19.5 M (USD)

    in 2 rounds

  • Latest Funding Round
    $16.5 M (USD), Series A

    Mar 30, 2018

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Nift

Nift offers a comprehensive portfolio of products and services, including Nift Gift Cards and Partnership Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Gift cards are provided to enhance customer experiences.

Solutions are offered to businesses for customer acquisition.

People of Nift
Headcount 10-50
Employee Profiles 26
Employee Profiles
People
Vikram Kumar
Chief Architect
People
Bob Macleod
VP of People
People
Kathryn Maguire
Founding Team Member & VP, Business Development
People
Ahmed al-Sayeed
E-commerce Sales

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Funding Insights of Nift

Nift has successfully raised a total of $19.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $16.5 million completed in March 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $16.5M
  • First Round

    (12 May 2016)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2018 Amount Series A - Nift Valuation Spark Capital , Accomplice
May, 2016 Amount Seed - Nift Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Nift

Nift has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Spark Capital, Accomplice and Foundry. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Spark Capital is engaged in venture capital investments.
Founded Year Domain Location
Accomplice is engaged in venture capital investments for startups.
Founded Year Domain Location
Venture capital is invested in early-stage tech startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Nift

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Nift

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Nift Comparisons

Employees
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Competitors of Nift

Nift operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bonat, Merit Incentives, Transaction Wireless, eCard Systems and Enjovia, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
App-based loyalty software is offered for rewards and point collection.
domain founded_year HQ Location
Merit Incentives is recognized as a global provider of engagement technology.
domain founded_year HQ Location
Digital gift cards and marketing platform
domain founded_year HQ Location
Card-based loyalty and gift programs are integrated with POS systems.
domain founded_year HQ Location
Gift card management software is offered for business voucher sites.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Nift

When was Nift founded?

Nift was founded in 2014 and raised its 1st funding round 2 years after it was founded.

Where is Nift located?

Nift is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.

Is Nift a funded company?

Nift is a funded company, having raised a total of $19.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on May 12, 2016.

What does Nift do?

Nift is engaged in creating positive customer experiences by enabling businesses to thank their customers with gift cards. These cards are used to discover and try new products and services across various sectors, including restaurants, e-commerce brands, and other services. Solutions are provided to drive traffic, acquire new customers, and monetize audiences for partnered businesses.

Who are the top competitors of Nift?

Nift's top competitors include Merit Incentives, Bonat and eCard Systems.

What products or services does Nift offer?

Nift offers Nift Gift Cards and Partnership Solutions.

Who are Nift's investors?

Nift has 3 investors. Key investors include Spark Capital, Accomplice, and Foundry.

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