Paytronix

Newton, United States Founded: 2001 • Age: 25 yrs Acquired By The Access Group
Cloud-based loyalty solutions for restaurants and stores are provided.
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About Paytronix

Paytronix is a company based in Newton (United States) founded in 2001 was acquired by The Access Group in November 2024.. Paytronix has raised $75 million across 3 funding rounds from investors including The Access Group, SVB and Great Hill Partners. The company has 234 employees as of December 31, 2022. Paytronix has completed 2 acquisitions, including OpenDining and Paytronix. Paytronix offers products and services including Online Ordering, Loyalty Programs, CRM, and Payments. Paytronix operates in a competitive market with competitors including Toast, Olo, Zenput, UrbanPiper and Tillster, among others.

  • Headquarter Newton, United States
  • Employees 234 as on 31 Dec, 2022
  • Sectors
    Consumer
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Paytronix Systems, Inc.
Operational Areas
Consumer → Food, Beverage & Nutrition
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $75 M (USD)

    in 3 rounds

  • Latest Funding Round
    $10 M (USD), Private Equity Round

    Apr 28, 2020

  • Investors
  • Employee Count
    234

    as on Dec 31, 2022

  • Investments & Acquisitions
    OpenDining

    & 1 more

  • Acquired by
    The Access Group

    (Nov 01, 2024)

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Products & Services of Paytronix

Paytronix offers a comprehensive portfolio of products and services, including Online Ordering, Loyalty Programs, CRM, and Payments. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables digital food ordering for restaurants and stores

Manages personalized promotions to boost repeat visits

Automates omnichannel campaigns for targeted guest engagement

Facilitates fast and secure guest payment processing

People of Paytronix
Headcount 200-500
Employee Profiles 141
Employee Profiles
People
Chuck Magee
Director of Sales
People
Madeline Kelleher
Account Manager
People
Joseph Jackson
Quality Assurance Engineer
People
Anthony James
Software Engineer

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Funding Insights of Paytronix

Paytronix has successfully raised a total of $75M across 3 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $10 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Private Equity Round — $10.0M
  • First Round

    (22 Jan 2018)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2020 Amount Debt – Conventional - Paytronix Valuation

investors

SVB
Apr, 2020 Amount Private Equity Round - Paytronix Valuation Great Hill Partners
Jan, 2018 Amount Private Equity Round - Paytronix Valuation Great Hill Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Paytronix

Paytronix has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include The Access Group, SVB and Great Hill Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Business acquisitions are targeted by the private equity firm.
Founded Year Domain Location
Banking services are provided to innovative companies, investors, and individuals.
Founded Year Domain Location

Tim Ridgley

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Paytronix

Paytronix has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include OpenDining and Paytronix. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of online ordering solutions for restaurants
2009
Online ordering solutions for restaurant businesses are provided.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Paytronix

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Paytronix Comparisons

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Competitors of Paytronix

Paytronix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Toast, Olo, Zenput, UrbanPiper and Tillster, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Restaurant operations are managed via a cloud-based platform.
domain founded_year HQ Location
Olo is recognized as a restaurant technology platform provider.
domain founded_year HQ Location
Zenput is utilized as an operations execution platform for multi-unit operators.
domain founded_year HQ Location
Delivery channels management software is provided for restaurants.
domain founded_year HQ Location
SaaS solutions for restaurant online ordering and analytics are offered.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Paytronix

Frequently Asked Questions about Paytronix

When was Paytronix founded?

Paytronix was founded in 2001 and raised its 1st funding round 17 years after it was founded.

Where is Paytronix located?

Paytronix is headquartered in Newton, United States. It is registered at Newton, Massachusetts, United States.

Is Paytronix a funded company?

Paytronix is a funded company, having raised a total of $75M across 3 funding rounds to date. The company's 1st funding round was a Private Equity Round of $65M, raised on Jan 22, 2018.

How many employees does Paytronix have?

As of Dec 31, 2022, the latest employee count at Paytronix is 234.

What does Paytronix do?

Paytronix was founded in 2001 and is headquartered in Newton, United States. Operations focus on the restaurant and convenience store sector, where cloud-based customer experience management solutions are delivered. Mobile applications are integrated with point-of-sale systems to monitor guest behavior and display account details on cashier screens and receipts. Artificial intelligence and machine learning are utilized to analyze data and generate actionable insights, facilitating targeted offer distribution.

Who are the top competitors of Paytronix?

Paytronix's top competitors include Toast, UrbanPiper and SpotOn.

What products or services does Paytronix offer?

Paytronix offers Online Ordering, Loyalty Programs, CRM, and Payments.

How many acquisitions has Paytronix made?

Paytronix has made 2 acquisitions, including OpenDining, and Paytronix.

Who are Paytronix's investors?

Paytronix has 4 investors. Key investors include The Access Group, SVB, Great Hill Partners, and Tim Ridgley.

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