About Upside
Upside is a company founded in 2016 by Scott Case, Joanna Kochaniak, Wayne Lin, Rick Mcphee, and Alex Kinnier. It operates as a Commission-Based, and Affiliate Model. Upside has raised $250 million across 6 funding rounds from investors including Bessemer Venture Partners, Red Ventures and Flight Centre. Upside has completed 1 acquisition, including Aframe Ventures. Upside offers products and services including Upside App. Upside operates in a competitive market with competitors including Capillary Technologies, RetailMeNot, Dosh, SheerID and Coupons.com, among others.
- Founders Scott Case, Joanna Kochaniak, Wayne Lin, Rick Mcphee, Alex Kinnier
- Stage Unicorn
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Sectors
RetailTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Upside Services, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$250 M (USD)
in 6 rounds
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Latest Funding Round
$65 M (USD), Series D
Apr 26, 2022
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Investors
Bessemer Venture Partners
& 6 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Upside
Upside offers a comprehensive portfolio of products and services, including Upside App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Cashback is earned on gas, grocery, and dining.
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Funding Insights of Upside
Upside has successfully raised a total of $250M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $65 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series D — $65.0M
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First Round
First Round
(17 Jan 2017)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2022 | Amount | Debt – Conventional - Upside | Valuation |
investors |
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| Apr, 2022 | Amount | Series D - Upside | Valuation | General Catalyst | |
| Sep, 2020 | Amount | Series C - Upside | Valuation | Bessemer Venture Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Upside
Upside has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Red Ventures and Flight Centre. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment and transformation services for entrepreneurs in technology and finance sectors.
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Founded Year | Domain | Location | |
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Investments are made in technologies that modernize industries like agriculture and construction.
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Founded Year | Domain | Location | |
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Venture capital investments and support for entrepreneurs in technology and innovation sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Upside
Upside has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Aframe Ventures. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Provider of business management consulting services
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Upside
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Upside Comparisons
Competitors of Upside
Upside operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Capillary Technologies, RetailMeNot, Dosh, SheerID and Coupons.com, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
Provider of app and browser extension offering digital coupons & deals
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| domain | founded_year | HQ Location |
Cashback is provided automatically through app on diverse purchases.
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| domain | founded_year | HQ Location |
Customer eligibility for special offers is verified online instantly.
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| domain | founded_year | HQ Location |
Online platform for promo codes and free printable coupons for shopping online and in-store
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Upside
Frequently Asked Questions about Upside
When was Upside founded?
Upside was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Who is the current CEO of Upside?
Scott Case is the current CEO of Upside. They have also founded this company.
Is Upside a funded company?
Upside is a funded company, having raised a total of $250M across 6 funding rounds to date. The company's 1st funding round was a Series C of $35M, raised on Jan 17, 2017.
What does Upside do?
Cashback opportunities are offered by Upside on essential purchases such as gas, groceries, and dining. Personalized offers from favorite retailers are facilitated through a free mobile app. Instant rewards and the ability to stack earnings with credit, debit, and loyalty programs are provided. The service operates in the financial technology sector, focusing on user savings. Earnings can be cashed out to bank accounts, PayPal, or gift cards at popular retailers.
Who are the top competitors of Upside?
Upside's top competitors include Capillary Technologies, Dosh and EasyRewardz.
What products or services does Upside offer?
Upside offers Upside App.
How many acquisitions has Upside made?
Upside has made 1 acquisition, including Aframe Ventures.
Who are Upside's investors?
Upside has 7 investors. Key investors include Bessemer Venture Partners, Red Ventures, Flight Centre, Jefferies, and General Catalyst.
What is Upside's valuation?
The valuation of Upside is $1.5B as of Apr 2022.