Upside

Washington, United States Founded: 2016 • Age: 10 yrs
Promotion management and cashback solutions are provided to retailers.
Annual revenue - Latest available
Total funding $250.0M 6 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 1 Services tracked
Competitors 9 Brand Intelligence

About Upside

Upside is a company based in Washington (United States) founded in 2016 by Scott Case, Joanna Kochaniak, Wayne Lin, Rick Mcphee, and Alex Kinnier. It operates as a Commission-Based and Affiliate Model. Upside has raised $250 million across 6 funding rounds from investors including Bessemer Venture Partners, Red Ventures and Flight Centre. Upside has completed 1 acquisition, including Aframe Ventures. Upside offers products and services including Upside App. Upside operates in a competitive market with competitors including Capillary Technologies, RetailMeNot, Dosh, SheerID and Coupons.com, among others.

  • Headquarter Washington, United States
  • Founders Scott Case, Joanna Kochaniak, Wayne Lin, Rick Mcphee, Alex Kinnier
  • Stage Unicorn
  • Sectors
    Retail
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Upside Services, Inc
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $250 M (USD)

    in 6 rounds

  • Latest Funding Round
    $65 M (USD), Series D

    Apr 26, 2022

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Upside

Upside offers a comprehensive portfolio of products and services, including Upside App.

Product name locked
Category locked
Primary

Cashback is earned on gas, grocery, and dining.

People of Upside

Headcount 50-200
Employee Profiles 13
Board Members and Advisors 11
Employee Profiles
People
Angela Han
Chief Customer Officer
People
Bradley S.
Strategic Account Manager
People
Canisius R.
VP, Engineering
People
Wayne Lin
Co-Founder & COO

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Board Members and Advisors
people
Zuhairah Washington
Director
people
Deep Nishar
Advisor
people
Gideon Yu
Director
people
William Spurgeon
Director

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Funding Insights of Upside

Upside has successfully raised a total of $250M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $65 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Upside

Upside has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Red Ventures and Flight Centre.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment and transformation services for entrepreneurs in technology and finance sectors.
Locked Locked Locked
Investments are made in technologies that modernize industries like agriculture and construction.
Locked Locked Locked
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
Locked Locked Locked
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Investor details for Upside

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Upside

Upside has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Aframe Ventures.

Investments
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Investment portfolio details for Upside

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of business management consulting services
Locked Locked 2018 Locked
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Complete acquisition details for Upside

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Upside

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Detailed financials for Upside

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  • Profit trends
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Upside Comparisons

Upside Primary company
Description
Promotion management and cashback solutions are provided to ...
Location
Washington, United States
Founded Year
2016
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Upside

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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  • Operating benchmarks

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Competitors of Upside

Upside operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Capillary Technologies, RetailMeNot, Dosh, SheerID and Coupons.com, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
AI-powered loyalty management software is offered for enterprises.
Locked Locked Locked
Provider of app and browser extension offering digital coupons & deals
Locked Locked Locked
Cashback is provided automatically through app on diverse purchases.
Locked Locked Locked
Customer eligibility for special offers is verified online instantly.
Locked Locked Locked
Online platform for promo codes and free printable coupons for shopping online and in-store
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Detailed competitors of Upside

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Upside

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Complete news archive for Upside

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Upside

Upside was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Upside is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.

Scott Case is the current CEO of Upside. They have also founded this company.

Upside is a funded company, having raised a total of $250M across 6 funding rounds to date.

Cashback opportunities are offered by Upside on essential purchases such as gas, groceries, and dining. Personalized offers from favorite retailers are facilitated through a free mobile app. Instant rewards and the ability to stack earnings with credit, debit, and loyalty programs are provided. The service operates in the financial technology sector, focusing on user savings. Earnings can be cashed out to bank accounts, PayPal, or gift cards at popular retailers.

Upside's top competitors include Capillary Technologies, Dosh and EasyRewardz.

Upside offers Upside App.

Upside has made 1 acquisition, including Aframe Ventures.

Upside has 7 investors. Key investors include Bessemer Venture Partners, Red Ventures, Flight Centre, Jefferies, and General Catalyst.

The valuation of Upside is $1.5B as of Apr 2022.

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