About SheerID
SheerID is a Retail company based in Portland (United States) founded in 2011 by Marci Hansen, Jake Weatherly, and David Shear. Customer eligibility for special offers is verified online instantly. SheerID has raised $96.13 million across 9 funding rounds from investors including CVC, Centana Growth Partners and Voyager Capital. The company has 139 employees. Its website sheerid.com draws about 12.4 million monthly visits. SheerID offers products and services including Audience Data Platform, Affinity Network, Alliance Network, and Audience Network. Its focus areas include Coupons and Deals, Deals, Multi Channel and Horizontal. Its competitors include Groupon, WhutsFree and Dashible.
Company details
Founded in 2011 and based in Portland, United States, SheerID operates in the identity verification sector. Automated solutions are provided to connect websites, point-of-sale systems, mobile applications, and customer service platforms with databases. Eligibility for discounts is checked for segments including college students, first responders, teachers, active military members, spouses and dependents, reservists, and veterans. Verification occurs in real time to support targeted promotions.
- Headquarters Portland, United States
- Employees 139
- Founders Marci Hansen, Jake Weatherly, David Shear
- SectorsRetail
- Website category Science and Education · Education
- Email••••••••
- Website sheerid.com
- Social LinkedIn X Facebook
- Total Equity Funding$96.13M (USD)
in 9 rounds
- Latest Funding Round$64M (USD), Series C
Nov 2019
- InvestorsCVC
& 3 more
- Employee Count139
Products & Services of SheerID
SheerID offers a comprehensive portfolio of products and services, including Audience Data Platform, Affinity Network, Alliance Network, and Audience Network.
Verifies identities and enriches CRM for targeted marketing campaigns.
Connects brands for demographic-based exclusive offers.
Facilitates cross-promotions for customer loyalty programs.
Delivers personalized rewards to verified audiences.
Funding Insights of SheerID
SheerID has successfully raised a total of $96.13M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $64 million completed in November 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $96.13M
- Total Rounds 9
- Last Round Series C — $64M
- First Round $35,000
(Dec 2011)
- Investors Count 4
All 9 funding rounds of SheerID with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2019 | $64M | Series C | – | CVC | |
| Jan 2018 | $18M | Series B | – | Centana Growth Partners | |
| Mar 2017 | $2.9M | Series B | – | Voyager Capital | – |
| Sep 2015 | $5.3M | Series A | – | Voyager Capital | |
| Aug 2015 | $1.5M | Series A | – | – | – |
| Nov 2014 | $2.01M | Seed | – | – | – |
| Sep 2013 | $1.45M | Seed | – | – | – |
| Nov 2012 | $930,000 | Seed | – | – | – |
| Dec 2011 | $35,000 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in SheerID
SheerID has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include CVC, Centana Growth Partners and Voyager Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mezzanine financing and equity investments are provided by CVC. | 1981 | cvc.com | New York, United States | |
Investments are made in growth-stage tech and offline US/Canada companies. | centanagrowth.com | New York, United States | ||
Early-stage US tech investments are managed by Voyager Capital. | voyagercapital.com | Seattle, United States | ||
Early to expansion stage VC firm investing in the US | arnoldventuregroup.com | San Francisco, United States |
Investor details for SheerID
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SheerID
20 people are tracked at SheerID (14 in leadership, 6 in team); the tracked headcount is 139.
| Name | Role | Group |
|---|---|---|
Marci Hansen | Co-Founder | Leadership |
Jake Weatherly | Co-Founder | Leadership |
David Shear | Co-Founder | Leadership |
Kara Lister | Vp, Revenue Strategy & Operations | Leadership |
Dave Miller | CFO | Leadership |
Conor Scotland | Director, Product Management | Leadership |
Carter Lassy | Chief Product Officer | Leadership |
Rebecca Grimes | Chief Revenue Officer (cro) | Leadership |
Ashley Lund | Director, Growth Marketing | Leadership |
Lara Compton | Senior Vice President Global Marketing | Leadership |
Ryan Wilson | Director, Product Support | Leadership |
Alessandra Jacques | Vp, Product Management And Operations | Leadership |
Marco Goffi | Director Of Strategic Enablement | Leadership |
Greg Weinger | Senior Vice President Product Management | Leadership |
Alessia Righi | SDR Ops And Enablement Specialist | Team |
Shawana Iftikhar | Project Lead | Team |
Kevin Scullin | Sr Principal Product Manager | Team |
Meredith Schwieger | Project Manager | Team |
Lex David | Senior Talent Development Manager | Team |
Tara Davenport | Product Manager | Team |
Complete people profiles for SheerID
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SheerID
3 dated milestones of SheerID across 8 years, from founding to its latest funding, stage changes and deals.
- Founded SheerID is founded.
- Funding First funding round of $35K.
- Funding Latest funding round, Series C, of $64.0M.
Competitors of SheerID
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| groupon.com | 2007 | Chicago, United States | 969 | Online marketplace offering deals on multi-category products and services | ||
| whutsfree.com | 2019 | Draper, United States | App platform for discovering and redeeming free local business offers. | |||
| dashible.com | 2016 | New York, United States | Digital platform for creating loyalty programs and promotional deals. |
Detailed competitors of SheerID
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of SheerID
The website of SheerID (sheerid.com) receives about 12.4M visits a month and ranks #3,272 among all websites worldwide, #139 in Education.
- Monthly visits12.4M
▼ 32.4% vs previous month
- Unique visitors11.7M
per month
- Global rank#3,272
among all websites
- Category rank#139
Science and Education · Education
- Bounce rate52%
- Pages per visit2.6
- Average visit1 min 53 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with SheerID. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| coursera.org | 100% | 44.7M | #744 | View details | |
zerogpt.com | zerogpt.com | 99% | #3,389 | – | |
| grammarly.com | 97% | 55.9M | #595 | View details | |
| studocu.com | 96% | 34.4M | #1,492 | View details | |
| chegg.com | 96% | 4.9M | #8,617 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SheerID
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Deals, Rewards & Comparison Platforms
3 companies that operate in the same segment as SheerID (Deals, Rewards & Comparison Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | |||
Cashback is provided on multi-category products through an app-based platform. | 1997 | San Francisco, California, United States | USD 15.96 B | 29,330 |
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Related news about Sheerid
Complete news archive for SheerID
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Frequently Asked Questions about SheerID
SheerID was founded in 2011.
SheerID is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
SheerID is a funded company, having raised a total of $96.13M across 9 funding rounds to date. The company's 1st funding round was a Seed of $35K, raised on Dec 2011.
SheerID has 139 employees.
Founded in 2011 and based in Portland, United States, SheerID operates in the identity verification sector. Automated solutions are provided to connect websites, point-of-sale systems, mobile applications, and customer service platforms with databases. Eligibility for discounts is checked for segments including college students, first responders, teachers, active military members, spouses and dependents, reservists, and veterans. Verification occurs in real time to support targeted promotions.
SheerID offers Audience Data Platform, Affinity Network, Alliance Network, and Audience Network.
SheerID has 4 investors. Key investors include CVC, Centana Growth Partners, Voyager Capital, and Arnold Venture Group.
The website of SheerID receives about 12.4 million visits a month and ranks #3,272 among all websites worldwide.