About Mertado
Mertado is a Retail company based in Redwood City (United States) founded in 2010, and was acquired by Groupon in January 2012. Multi-category products are aggregated online through Mertados platform. Mertado has raised $2.3 million across 2 funding rounds from investors including Groupon, Rustic Canyon Partners and Blumberg Capital. Mertado offers products and services including Drop Stop, Souper Cubes, LuminAID Lantern, PhoneSoap, and Squatty Potty. Its focus areas include Horizontal E-Commerce and Product Aggregator. Its competitors include Shop.com, StyleFeeder and Shopwiki; 3 of its 3 listed competitors have raised funding.
Company details
Mertado was founded in 2010 and is based in Redwood City, United States. An online aggregating platform is operated in the e-commerce sector, where products from various categories such as clothing, consumer electronics, home decor, and beauty items are compiled into a centralized catalog. Access to these aggregated offerings is provided to users across multiple product domains, facilitating broader market exploration without direct retail operations.
- Headquarters Redwood City, United States
- Stage Acquired
- SectorsRetail
- Website mertado.com
- Social X Facebook YouTube
- Acquired by Groupon (Jan 2012)
Products & Services of Mertado
Mertado offers a comprehensive portfolio of products and services, including Drop Stop, Souper Cubes, LuminAID Lantern, PhoneSoap, and Squatty Potty.
Fills gaps between car seats to prevent item loss.
Silicone molds for freezing and portioning food.
Inflatable solar lantern for camping and emergencies.
UV sanitizer and charger for mobile devices.
Footstool designed to improve bathroom ergonomics.
Apps and channels of Mertado
its YouTube channel Shark Tank Success has 3 subscribers and 1 videos.
Videos from Mertado
The most watched videos on Mertado's YouTube channel, Shark Tank Success (3 subscribers). Click a video to play it here.
More on Shark Tank Success.
Funding Insights of Mertado
Mertado has successfully raised a total of $2.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.3 million completed in September 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.3M
- Total Rounds 2
- Last Round Series A — $2.3M
- Investors Count 4
All 2 funding rounds of Mertado with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2011 | $2.3M | Series A | – | – | |
| Jun 2010 | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Mertado
Mertado has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Groupon, Rustic Canyon Partners and Blumberg Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| rusticcanyon.com | ||||
Venture capital firm investing in early and growth stage technology companies. | blumbergcapital.com | |||
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Online marketplace offering deals on multi-category products and services | 2007 | groupon.com | Chicago, United States |
Investor details for Mertado
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Mertado
4 dated milestones of Mertado across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Mertado is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $2.3M.
- Exit Acquired by Groupon.
Competitors of Mertado
Mertado has 3 listed competitors in our database, 3 of them funded. They include Shop.com, StyleFeeder and Shopwiki.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shop.com | 1997 | Greensboro, United States | $25M | Comparison shopping for multi-category products from online stores is facilitated. | ||
| stylefeeder.com | 2006 | Cambridge, United States | $3.5M | Personal shopping engine | ||
| shopwiki.com | 2005 | New York, United States | $6.25M | Search based product discovery platform |
Detailed competitors of Mertado
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Mertado
Mertado was founded in 2010.
Mertado is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Mertado is a funded company, having raised a total of $2.3M across 2 funding rounds to date.
Mertado was founded in 2010 and is based in Redwood City, United States. An online aggregating platform is operated in the e-commerce sector, where products from various categories such as clothing, consumer electronics, home decor, and beauty items are compiled into a centralized catalog. Access to these aggregated offerings is provided to users across multiple product domains, facilitating broader market exploration without direct retail operations.
Mertado's top competitors include Shop.com, Shopwiki and StyleFeeder.
Mertado offers Drop Stop, Souper Cubes, LuminAID Lantern, PhoneSoap, and Squatty Potty.
Mertado has 5 investors. Key investors include Groupon, Rustic Canyon Partners, Blumberg Capital, Redpoint Ventures, and Y Combinator.
Yes. Mertado was acquired by Groupon in January 2012.