About Mertado
Mertado is a company based in Redwood City (United States) founded in 2010 was acquired by Groupon in January 2012.. Mertado has raised $2.3 million across 2 funding rounds from investors including Groupon, Rustic Canyon Partners and Blumberg Capital. Mertado offers products and services including Drop Stop, Souper Cubes, LuminAID Lantern, PhoneSoap, and Squatty Potty. Mertado operates in a competitive market with competitors including Shop.com, StyleFeeder, Shopwiki, StoreRunner and Tagflix, among others.
- Headquarter Redwood City, United States
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Sectors
Retail
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Phone
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Website
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Social
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Products & Services of Mertado
Mertado offers a comprehensive portfolio of products and services, including Drop Stop, Souper Cubes, LuminAID Lantern, PhoneSoap, and Squatty Potty. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Fills gaps between car seats to prevent item loss.
Silicone molds for freezing and portioning food.
Inflatable solar lantern for camping and emergencies.
UV sanitizer and charger for mobile devices.
Footstool designed to improve bathroom ergonomics.
Funding Insights of Mertado
Mertado has successfully raised a total of $2.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.3 million completed in September 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $2.3M
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2011 | Amount | Series A - Mertado | Valuation |
investors |
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| Jun, 2010 | Amount | Seed - Mertado | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mertado
Mertado has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Groupon, Rustic Canyon Partners and Blumberg Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Venture capital firm investing in early and growth stage technology companies.
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Founded Year | Domain | Location | |
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Redpoint Ventures is engaged in venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mertado
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mertado
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mertado Comparisons
Competitors of Mertado
Mertado operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Shop.com, StyleFeeder, Shopwiki, StoreRunner and Tagflix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Comparison shopping for multi-category products from online stores is facilitated.
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| domain | founded_year | HQ Location |
Personal shopping engine
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| domain | founded_year | HQ Location |
Search based product discovery platform
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| domain | founded_year | HQ Location |
Products from e-commerce platforms are aggregated for online purchases.
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| domain | founded_year | HQ Location |
Video based product discovery platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Mertado
When was Mertado founded?
Mertado was founded in 2010.
Where is Mertado located?
Mertado is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Is Mertado a funded company?
Mertado is a funded company, having raised a total of $2.3M across 2 funding rounds to date.
What does Mertado do?
Mertado was founded in 2010 and is based in Redwood City, United States. An online aggregating platform is operated in the e-commerce sector, where products from various categories such as clothing, consumer electronics, home decor, and beauty items are compiled into a centralized catalog. Access to these aggregated offerings is provided to users across multiple product domains, facilitating broader market exploration without direct retail operations.
Who are the top competitors of Mertado?
Mertado's top competitors include Shop.com, Shopwiki and StoreRunner.
What products or services does Mertado offer?
Mertado offers Drop Stop, Souper Cubes, LuminAID Lantern, PhoneSoap, and Squatty Potty.
Who are Mertado's investors?
Mertado has 5 investors. Key investors include Groupon, Rustic Canyon Partners, Blumberg Capital, Redpoint Ventures, and Y Combinator.
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