About StyleFeeder
StyleFeeder is a Retail company based in Cambridge (United States) founded in 2006, and was acquired by TimeInc in January 2010. Personal shopping engine. StyleFeeder has raised $3.5 million across 3 funding rounds from investors including TimeInc, Highland Capital Partners and Schooner Capital. The company was acqui-hired. Its focus areas include Horizontal E-Commerce and Product Aggregator. Its legal entity is StyleFeeder Inc. Its competitors include Shop.com, Mertado and Shopwiki; 3 of its 3 listed competitors have raised funding.
Company details
StyleFeeder is a social bookmarking service targeted specifically at shopping. StyleFeeder allows users to browse the web and add clothing, gadgets, or other items they find to their StyleFeed, which they can then share with friends. The service also analyzes the items a person adds, enabling it to create personalized recommendations and an improved shopping search engine. Additionally, StyleFeeder has created widgets that display a users StyleFeed, and can be added to profiles at social networks such as Facebook or Myspace, or blogs or personal websites. StyleFeeder has some social networking capabilities built into its own site, as well. For example, it identifies users with similar tastes, called StyleTwins, and makes it easy for these users to get to know each other.
- Headquarters Cambridge, United States
- Stage Acquired
- SectorsRetail
- Website stylefeeder.com
- Social LinkedIn X
- Acquired by TimeInc (Jan 2010)
- Legal Name Stylefeeder Inc
Funding Insights of StyleFeeder
StyleFeeder has successfully raised a total of $3.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $500 thousand completed in May 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.5M
- Total Rounds 3
- Last Round Series A — $500,000
- First Round $1M
(Sep 2007)
- Investors Count 2
All 3 funding rounds of StyleFeeder with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2009 | $500,000 | Series A | – | Highland Capital Partners, Schooner Capital | – |
| Jan 2008 | $2M | Series A | – | Highland Capital Partners, Schooner Capital | – |
| Sep 2007 | $1M | Series A | – | Highland Capital Partners, Schooner Capital | – |
3 investors in total: 3 institutional.
Investors in StyleFeeder
StyleFeeder has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include TimeInc, Highland Capital Partners and Schooner Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment and entrepreneur support services. | hcp.com | |||
Private equity investments are directed across multiple sectors. | schoonercapital.com | Boston, United States | ||
Media content is published and distributed across various platforms. | 1989 | timeinc.com | New York, United States |
Investor details for StyleFeeder
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of StyleFeeder
4 dated milestones of StyleFeeder across 4 years, from founding to its latest funding, stage changes and deals.
- Founded StyleFeeder is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $500K.
- Exit Acquired by TimeInc.
Competitors of StyleFeeder
StyleFeeder has 3 listed competitors in our database, 3 of them funded. They include Shop.com, Mertado and Shopwiki.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shop.com | 1997 | Greensboro, United States | $25M | Comparison shopping for multi-category products from online stores is facilitated. | ||
| mertado.com | 2010 | Redwood, United States | $2.3M | Multi-category products are aggregated online through Mertado's platform. | ||
| shopwiki.com | 2005 | New York, United States | $6.25M | Search based product discovery platform |
Detailed competitors of StyleFeeder
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of StyleFeeder
Websites that share an audience with StyleFeeder (stylefeeder.com).
Websites whose visitors overlap most with StyleFeeder. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| stylehive.com | 100% | View details | |||
| shopstyle.com | 100% | 1.2M | #29,946 | View details | |
| wists.com | 100% | View details | |||
| thisnext.com | 99% | 680.7K | View details | ||
glimpse.com | glimpse.com | 98% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for StyleFeeder
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Stylefeeder
Complete news archive for StyleFeeder
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- Older coverage
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Frequently Asked Questions about StyleFeeder
StyleFeeder was founded in 2006 and raised its 1st funding round 1 year after it was founded.
StyleFeeder is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
StyleFeeder is a funded company, having raised a total of $3.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Sep 2007.
StyleFeeder is a social bookmarking service targeted specifically at shopping. StyleFeeder allows users to browse the web and add clothing, gadgets, or other items they find to their StyleFeed, which they can then share with friends. The service also analyzes the items a person adds, enabling it to create personalized recommendations and an improved shopping search engine. Additionally, StyleFeeder has created widgets that display a users StyleFeed, and can be added to profiles at social networks such as Facebook or Myspace, or blogs or personal websites. StyleFeeder has some social networking capabilities built into its own site, as well. For example, it identifies users with similar tastes, called StyleTwins, and makes it easy for these users to get to know each other.
StyleFeeder has 3 investors. Key investors include TimeInc, Highland Capital Partners, and Schooner Capital.
StyleFeeder operates through Stylefeeder Inc.
Yes. StyleFeeder was acquired by TimeInc in January 2010.