About Metail
Metail is a Retail company based in London (United Kingdom) founded in 2008 by Duncan Paul Robertson. Fitting through Virtual profiles. Metail has raised $33.58 million across 6 funding rounds from investors including European Union, TAL Apparel and John Gleasure. The company has 13 employees. Metail offers products and services including EcoShot, MAMA, and Metail-Avatar-System. Its focus areas include E-Commerce Enablers, Operations Management, Product Information Management and Product Images. Its legal entity is METAIL LIMITED.
Company details
Metail was established in 2008 in London, United Kingdom, within the fashion technology sector. A virtual fitting room service is offered to retailers, enabling customers to generate 3D photo-realistic body models from two uploaded photos in minutes. Virtual try-ons of clothing are facilitated, along with fit visualizations and look-sharing features. Access to these models is provided through logins at partner retailer sites.
- Headquarters London, United Kingdom
- Employees 13
- Founders Duncan Paul Robertson
- SectorsRetail
- Website metail.com
- Social LinkedIn X Facebook
- Legal Name Metail Limited
- Date of Incorporation 03 Dec, 2007
- Jurisdiction CAMBRIDGE, ENGLAND
- Total Equity Funding$33.58M (USD)
in 6 rounds
- Latest Funding Round$501.2K (USD), Grant
Oct 2020
- InvestorsEuropean Union
& 3 more
- Employee Count13
Products & Services of Metail
Metail offers a comprehensive portfolio of products and services, including EcoShot, MAMA, and Metail-Avatar-System.
Enables rapid visualization of 3D apparel designs on models
Uses machine learning to analyze sewing line efficiency
Generates 3D body scans from smartphone photos
Funding Insights of Metail
Metail has successfully raised a total of $33.58M across 6 strategic funding rounds. The most recent funding activity was a Grant round of $501.2 thousand completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33.58M
- Total Rounds 6
- Last Round Grant β $501,204
- First Round $4.47M
(Jun 2010)
- Investors Count 4
All 6 funding rounds of Metail with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $501,204 | Grant | β | β | |
| Jul 2017 | $12.88M | Series C | β | TAL | β |
| Oct 2014 | $12M | Series B | β | TAL | |
| Dec 2013 | $4.24M | Series A | β | New World Private Equity | |
| Nov 2012 | Grant | β | β | β | |
| Jun 2010 | $4.47M | Angel Round | β | β | β |
4 investors in total: 3 institutional and 1 angel.
Investors in Metail
Metail has secured backing from 4 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include European Union, TAL Apparel and John Gleasure.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A boutique private equity and venture capital firm based in London. | nwpep.com | London, United Kingdom | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
TAL Apparel is recognized as a leading global garment manufacturer. | 1947 | talapparel.com | Kowloon, Hong Kong | |
JG John Gleasure | unknown_96ea20ffca1940cdb |
Investor details for Metail
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Metail
9 people are tracked at Metail (3 in leadership, 6 in team); the tracked headcount is 13.
| Name | Role | Group |
|---|---|---|
Duncan Paul Robertson | Co-Founder | Leadership |
Yu Chen | Research Director | Leadership |
Vikesh Shah | New Business Director | Leadership |
Nick Day | Lead Web Engineer | Team |
Sarah Walter | CCO | Team |
David Gavilán | Lead Software Engineer | Team |
Dongjoe Shin | Senior research scientist | Team |
Sukrit Shashi Shankar | Senior Researcher | Team |
Ray Miller | Principal DevOps Engineer | Team |
Complete people profiles for Metail
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Metail
3 dated milestones of Metail across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Metail is founded.
- Funding First funding round of $4.5M.
- Funding Latest funding round, Grant, of $501K.
Web traffic of Metail
The website of Metail (metail.com) receives about 3.1K visits a month.
- Monthly visits3.1K
▲ 7.1% vs previous month
Websites whose visitors overlap most with Metail. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fits.me | 100% | View details | |||
| truefit.com | 92% | 67.1K | #597,133 | View details | |
fashionotes.com | fashionotes.com | 88% | β | ||
| matalan.co.uk | 67% | 5.5M | #5,843 | View details | |
| techcrunch.com | 33% | 8.3M | #10,239 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 9 similar websites and full traffic analytics for Metail
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Metail
Complete news archive for Metail
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Frequently Asked Questions about Metail
Metail was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Metail is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Metail is a funded company, having raised a total of $33.58M across 6 funding rounds to date. The company's 1st funding round was a Angel Round of $4.47M, raised on Jun 2010.
Metail has 13 employees.
Metail was established in 2008 in London, United Kingdom, within the fashion technology sector. A virtual fitting room service is offered to retailers, enabling customers to generate 3D photo-realistic body models from two uploaded photos in minutes. Virtual try-ons of clothing are facilitated, along with fit visualizations and look-sharing features. Access to these models is provided through logins at partner retailer sites.
Metail offers EcoShot, MAMA, and Metail-Avatar-System.
Metail has 4 investors. Key investors include European Union, TAL Apparel, John Gleasure, and New World Private Equity Partners.
Metail operates through Metail Limited.

