About True Fit
True Fit is a Technology company based in Boston (United States). AI-based fitting solutions are provided for fashion retailers. It operates in the Technology and Retail sectors. True Fit has raised $151.9 million across 11 funding rounds from investors including Guggenheim Partners, Georgian and Espresso Capital. The company has 21 employees. Its website truefit.com draws about 67 thousand monthly visits. Its Indian entity True Fit Development India Private Limited reported revenue of ₹8.48 Cr. True Fit offers products and services including True Fit Platform and Fit Integration Service. Its focus areas include Brands Tech, Customer Experience Management, Virtual Trials and Diversified.
Company details
True Fit is based in Boston, United States, and focuses on the fashion retail sector. AI-driven fitting solutions are offered to assist retailers, brands, and consumers. Databases of apparel, footwear, and body measurement data are maintained to enable personalized product recommendations. Shoppers are supported in identifying suitable styles and sizes through algorithmic matching, facilitating informed purchase decisions across online platforms.
- Headquarters Boston, United States
- Employees 21
- SectorsTechnologyRetail
- Email••••••••
- Phone•••• ••••
- Website truefit.com
- Social LinkedIn X Facebook
- Legal Name True Fit Development India Private Limited
- Date of Incorporation 19 Aug, 2016
- Jurisdiction Mumbai, Maharashtra, India
- Indian entity revenue₹8.48 Cr
FY 2024 · -10% YoY
- Indian entity net profit₹95.1 Lakh
FY 2024 · 11% margin
- Indian entity EBITDA₹1.37 Cr
FY 2024 · 16% margin
- Total Equity Funding$151.9M (USD)
in 11 rounds
- Latest Funding Round$15M (USD), Debt – Conventional
Dec 2021
- InvestorsGuggenheim Partners
& 9 more
- Employee Count21
Associated legal entities of True Fit
True Fit operates through True Fit Development India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| True Fit Development India Private Limited CIN U72900MH2016FTC284969 | Active | 19 Aug 2016 | Mumbai, Maharashtra | ₹8.5 Cr | 21 | 2 | View details |
Products & Services of True Fit
True Fit offers a comprehensive portfolio of products and services, including True Fit Platform and Fit Integration Service.
Provides AI-driven size and fit recommendations for online shoppers.
Enables retailers to add AI fit features to their websites.
Funding Insights of True Fit
True Fit has successfully raised a total of $151.9M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $15 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $151.9M
- Total Rounds 11
- Last Round Debt – Conventional — $15M
- Investors Count 10
Latest 10 of 11 funding rounds of True Fit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $15M | Debt – Conventional | – | – | |
| Dec 2021 | $30M | Series C | – | Georgian | |
| Jan 2018 | $58.57M | Series C | – | Georgian | |
| Jul 2016 | $25M | Series B | – | Jump Capital, Signal Peak | – |
| Jun 2016 | Series B | – | – | ||
| Jul 2015 | $20,000 | Series A | – | – | – |
| Jan 2015 | $15M | Series A | – | Signal Peak, Promus Ventures | |
| Oct 2014 | $14.59M | Series A | – | – | – |
| Aug 2011 | $4.36M | Series A | – | – | – |
| Jul 2011 | $4.36M | Series A | – | – | – |
10 investors in total: 10 institutional.
Investors in True Fit
True Fit has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Guggenheim Partners, Georgian and Espresso Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt firm | espressocapital.com | Toronto, Canada | ||
Venture capital is provided to expanding B2B software companies. | 2008 | georgian.io | Toronto, Canada | |
Venture capital and funds of fund firm focused on multiple sectors | jumpcap.com | Chicago, United States | ||
Early-stage investments in US tech and life sciences are targeted. | spv.com | Salt Lake City, United States | ||
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Sector-agnostic investments in late-stage startups are made by Cross Creek. | crosscreek.vc | Salt Lake City, United States | ||
Tech-focused VC firm investing in geographies such as the US | byucougarcapital.org | Provo, United States | ||
Early-stage tech companies are invested in by Promus Ventures. | promusventures.com | Chicago, United States | ||
Venture capital investments are facilitated by Breakaway in Massachusetts. | breakaway.com | Boston, United States | ||
Asset management and investment advisory services are provided to clients. | 1999 | guggenheimpartners.com | New York, United States |
Investor details for True Fit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of True Fit Development India Private Limited (True Fit)
True Fit Development India Private Limited is the primary company behind True Fit. The board of True Fit Development India Private Limited currently have 2 directors; the longest-serving is Jessica Arredondo Murphy, appointed in 2021. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Jessica Arredondo Murphy DIN 07568689 | Director | 23 Aug 2021 | 5 yrs 2 mo | True Fit Development India Private Limited |
| Naresh Ashok Sachwani DIN 10994260 | Additional Director | 25 Mar 2025 | 1 yr 7 mo | True Fit Development India Private Limited |
People of True Fit
24 people are tracked at True Fit (11 in leadership, 5 in board & advisors, 8 in team); the tracked headcount is 21.
| Name | Role | Group |
|---|---|---|
Maria Thomson | Director, Technical Solutions And Support | Leadership |
| Co-founder & CEO | Leadership | |
Chad Kelly | CFO | Leadership |
Maura Haley | Chief People Officer | Leadership |
Romney Evans | Co-founder and Chief Marketing Officer | Leadership |
Chris Martel | VP of Sales | Leadership |
Raj Chandrasekaran | Chief Technology & Product Officer | Leadership |
Ramachandran Iyer | Country Head, VP Of Technology | Leadership |
Laura Tentas | Director Of Product Marketing | Leadership |
Jane Freeman | Director, Revenue And Sales Operations | Leadership |
Jyotsna Singh | Head Of Product | Leadership |
Bill Adler | Co-founder & Advisor | Board & advisors |
Brandon Tidwell | Board Member | Board & advisors |
Daniel Bobroff | Advisory Board Member | Board & advisors |
Phil Williams | Board Observer | Board & advisors |
Michael McMahon | Board Of Directors | Board & advisors |
Jeffrey Danziger | Senior Product Manager | Team |
Jeremiah D. | Technical Support Engineer | Team |
Kajal Salian | Program Manager, Business Operations | Team |
Stella Paramanantham | Solutions Engineer | Team |
4 more people are available in the full profile.
Complete people profiles for True Fit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of True Fit
Figures of True Fit Development India Private Limited, the primary company behind True Fit, for FY 2024. Revenue was ₹8.48 Cr (-10% year on year). Net profit was ₹95.1 Lakh (11% margin). EBITDA was ₹1.37 Cr (16% margin). Revenue has grown at a compounded annual rate of -18% over three years and -6% over five years.
- ₹8.48 CrRevenue · FY 2024 · -10% YoY
- ₹95.1 LakhNet profit · 11% margin
- ₹1.37 CrEBITDA · 16% margin
- ₹1 LakhPaid-up capital
- 21Employees (provident fund records)
- -18%Revenue CAGR, 3 years
- -6%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of True Fit Development India Private Limited are on its company page.
Detailed financial statements for True Fit
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of True Fit
2 dated milestones of True Fit across 11 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $15.0M.
Web traffic of True Fit
The website of True Fit (truefit.com) receives about 67.1K visits a month.
- Monthly visits67.1K
▲ 1.8% vs previous month
Websites whose visitors overlap most with True Fit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
www1.macys.com | www1.macys.com | 100% | – | ||
| secretsaucepartners.com | 91% | View details | |||
shop.nordstrom.com | shop.nordstrom.com | 87% | #717,359 | – | |
| fitanalytics.com | 74% | 22.7K | #1,248,196 | View details | |
| virtusize.com | 72% | 16.8K | #1,492,348 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for True Fit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as True Fit (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about True Fit
Complete news archive for True Fit
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Frequently Asked Questions about True Fit
True Fit is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
True Fit is a funded company, having raised a total of $151.9M across 11 funding rounds to date. The company's 1st funding round was a Series A of $4.36M, raised on Jan 2010.
True Fit has 21 employees.
The primary company behind True Fit, True Fit Development India Private Limited, reported revenue of ₹8.48 Cr for FY 2024, down 10% year on year.
True Fit is based in Boston, United States, and focuses on the fashion retail sector. AI-driven fitting solutions are offered to assist retailers, brands, and consumers. Databases of apparel, footwear, and body measurement data are maintained to enable personalized product recommendations. Shoppers are supported in identifying suitable styles and sizes through algorithmic matching, facilitating informed purchase decisions across online platforms.
True Fit offers True Fit Platform and Fit Integration Service.
True Fit has 10 investors. Key investors include Guggenheim Partners, Georgian, Espresso Capital, Jump Capital, and Signal Peak.
True Fit operates through True Fit Development India Private Limited.
The legal entities of True Fit currently have 2 directors, including Jessica Arredondo Murphy, Naresh Ashok Sachwani.