Metrc

Lakeland, United States Founded: 2011 • Age: 15 yrs
Traceability solutions for cannabis inventory and compliance are provided.
Request Access

About Metrc

Metrc is a company based in Lakeland (United States) founded in 2011.. Metrc has raised $50 million across 1 funding round from investors including Casa Verde and Tiger Global. The company has 124 employees as of December 31, 2020. Metrc offers products and services including Track and Trace Platform and RFID Technology. Metrc operates in a competitive market with competitors including Orange Photonics, Yofumo, Bloom Automation, Paragon Coin and StrainSecure, among others.

  • Headquarter Lakeland, United States
  • Employees 124 as on 31 Dec, 2020
  • Sectors
    Healthcare
    Agriculture
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Metrc Llc
Operational Areas
Healthcare → Health Technology & Digital Health
Agriculture → Agricultural Technology & Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $50 M (USD)

    in 1 rounds

  • Latest Funding Round
    $50 M (USD), Series B

    Oct 25, 2018

  • Investors
    Casa Verde

    & 1 more

  • Employee Count
    124

    as on Dec 31, 2020

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Metrc

Metrc offers a comprehensive portfolio of products and services, including Track and Trace Platform and RFID Technology. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for monitoring cannabis supply chain with RFID.

RFID tags and systems for product tracking and identification.

People of Metrc
Headcount 50-200
Employee Profiles 35
Employee Profiles
People
Wendi Odenhausen
Senior Vice President Customer Experience
People
Lewis Koski
Chief Strategy Officer
People
Justin Green
Chief Financial Officer
People
Andrea Kiehl
Chief People & Legal Officer

Unlock access to complete

Funding Insights of Metrc

Metrc has successfully raised a total of $50M through 1 strategic funding round. The most recent funding activity was a Series B round of $50 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series B — $50.0M
  • First Round

    (25 Oct 2018)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2018 Amount Series B - Metrc Valuation Casa Verde Capital , Tiger Global Management
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Metrc

Metrc has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Casa Verde and Tiger Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment in cannabis industry startups is facilitated by Casa Verde.
Founded Year Domain Location
Venture and private equity investments are managed with global diversification.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Metrc

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Metrc

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Metrc Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Metrc

Metrc operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Orange Photonics, Yofumo, Bloom Automation, Paragon Coin and StrainSecure, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Analytical instrumentation is provided by Orange Photonics for potency testing.
domain founded_year HQ Location
Automated storage units for cannabis post-harvest processes are offered.
domain founded_year HQ Location
Automation solutions for cannabis cultivation processes are developed.
domain founded_year HQ Location
Blockchain solutions for cannabis supply chain tracking are developed.
domain founded_year HQ Location
Blockchain-based solutions for cannabis industry quality assurance are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Metrc

Frequently Asked Questions about Metrc

When was Metrc founded?

Metrc was founded in 2011 and raised its 1st funding round 7 years after it was founded.

Where is Metrc located?

Metrc is headquartered in Lakeland, United States. It is registered at Lakeland, Florida, United States.

Who is the current CEO of Metrc?

Jeff Well is the current CEO of Metrc.

Is Metrc a funded company?

Metrc is a funded company, having raised a total of $50M across 1 funding round to date. The company's 1st funding round was a Series B of $50M, raised on Oct 25, 2018.

How many employees does Metrc have?

As of Dec 31, 2020, the latest employee count at Metrc is 124.

What does Metrc do?

Metrc was founded in 2011 in Lakeland, United States, focusing on the cannabis sector. Traceability tools are supplied to monitor drug diversions per regulations. Real-time surveillance of cannabis items is enabled through RFID technology across inventories. Regulatory access to license and compliance data is facilitated. A database is compiled on cultivation, production, transportation, and sales, from which trends and benchmarks are derived for industry analysis.

Who are the top competitors of Metrc?

Metrc's top competitors include Orange Photonics, Yofumo and StrainSecure.

What products or services does Metrc offer?

Metrc offers Track and Trace Platform and RFID Technology.

Who are Metrc's investors?

Metrc has 2 investors. Key investors include Casa Verde, and Tiger Global.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available