Metrc

Lakeland, United States Founded: 2011 • Age: 15 yrs
Traceability solutions for cannabis inventory and compliance are provided.
Annual revenue - Latest available
Total funding $50.0M 1 rounds
Employees 124 Tracked headcount
Investors 2 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Metrc

Metrc is a company based in Lakeland (United States) founded in 2011. Metrc has raised $50 million across 1 funding round from investors including Casa Verde and Tiger Global. The company has 124 employees as of December 31, 2020. Metrc offers products and services including Track and Trace Platform and RFID Technology. Metrc operates in a competitive market with competitors including Orange Photonics, Yofumo, Bloom Automation, Paragon Coin and StrainSecure, among others.

  • Headquarter Lakeland, United States
  • Employees 124 as on 31 Dec, 2020
  • Sectors
    Healthcare
    Agriculture
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Metrc Llc
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Agriculture → Agricultural Technology & Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $50 M (USD)

    in 1 rounds

  • Latest Funding Round
    $50 M (USD), Series B

    Oct 25, 2018

  • Investors
    Casa Verde

    & 1 more

  • Employee Count
    124

    as on Dec 31, 2020

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Products & Services of Metrc

Metrc offers a comprehensive portfolio of products and services, including Track and Trace Platform and RFID Technology.

Product name locked
Category locked
Primary

Platform for monitoring cannabis supply chain with RFID.

Product name locked
Category locked
Locked

RFID tags and systems for product tracking and identification.

People of Metrc

Headcount 50-200
Employee Profiles 35
Employee Profiles
People
Wendi Odenhausen
Senior Vice President Customer Experience
People
Lewis Koski
Chief Strategy Officer
People
Justin Green
Chief Financial Officer
People
Andrea Kiehl
Chief People & Legal Officer

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Funding Insights of Metrc

Metrc has successfully raised a total of $50M through 1 strategic funding round. The most recent funding activity was a Series B round of $50 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Metrc

Metrc has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Casa Verde and Tiger Global.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment in cannabis industry startups is facilitated by Casa Verde.
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Venture and private equity investments are managed with global diversification.
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Investor details for Metrc

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Investments & Acquisitions by Metrc

Investments
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Investment portfolio details for Metrc

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Financial Statements - Metrc

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Detailed financials for Metrc

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Metrc Comparisons

Metrc Primary company
Description
Traceability solutions for cannabis inventory and compliance...
Location
Lakeland, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
124
As of 2020
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Peer comparison for Metrc

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Metrc

Metrc operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Orange Photonics, Yofumo, Bloom Automation, Paragon Coin and StrainSecure, among others.

Company Name Domain Founded year HQ Location Description
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Analytical instrumentation is provided by Orange Photonics for potency testing.
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Automated storage units for cannabis post-harvest processes are offered.
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Automation solutions for cannabis cultivation processes are developed.
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Blockchain solutions for cannabis supply chain tracking are developed.
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Blockchain-based solutions for cannabis industry quality assurance are provided.
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Detailed competitors of Metrc

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Latest news on Metrc

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Complete news archive for Metrc

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Frequently Asked Questions about Metrc

Metrc was founded in 2011 and raised its 1st funding round 7 years after it was founded.

Metrc is headquartered in Lakeland, United States. It is registered at Lakeland, Florida, United States.

Jeff Well is the current CEO of Metrc.

Metrc is a funded company, having raised a total of $50M across 1 funding round to date.

As of Dec 31, 2020, the latest employee count at Metrc is 124.

Metrc was founded in 2011 in Lakeland, United States, focusing on the cannabis sector. Traceability tools are supplied to monitor drug diversions per regulations. Real-time surveillance of cannabis items is enabled through RFID technology across inventories. Regulatory access to license and compliance data is facilitated. A database is compiled on cultivation, production, transportation, and sales, from which trends and benchmarks are derived for industry analysis.

Metrc's top competitors include Orange Photonics, Yofumo and StrainSecure.

Metrc offers Track and Trace Platform and RFID Technology.

Metrc has 2 investors. Key investors include Casa Verde, and Tiger Global.

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