About Metric Theory
Metric Theory is a Business Services company based in San Francisco (United States) founded in 2012 by Jeremy Brown and Adam Edwards, and was acquired by S⁴Capital in January 2021. Lead generation is supported via digital marketing strategies for businesses. The company has 100 employees. Its chief executive, as recorded, is Ken Baker. Its website metrictheory.com draws about 14 thousand monthly visits. Metric Theory offers products and services including Search Marketing, Paid Social, Shopping Feed Management, Programmatic Advertising, and Ad Creative and Video. Its focus areas include Marketing Services and Full Service Marketing Agency. Its legal entity is METRIC THEORY LLC. Its competitors include Townsquare Media, Prophet and Tinuiti; 3 of its 3 listed competitors have raised funding.
Company details
Metric Theory was founded in 2012 in San Francisco, United States, as a digital marketing agency. Operations center on lead generation within the marketing sector. Services encompass customer targeting, brand management, data collection, and analytical solutions. E-commerce and retail brands are managed, alongside user acquisition and broader digital marketing efforts, serving clients across various industries.
- Headquarters San Francisco, United States
- Employees 100
- Founders Jeremy Brown, Adam Edwards
- Stage Acquired
- SectorsBusiness Services
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website metrictheory.com
- Social LinkedIn X Facebook
- Acquired by S⁴Capital (Jan 2021)
- Legal Name Metric Theory Llc
Products & Services of Metric Theory
Metric Theory offers a comprehensive portfolio of products and services, including Search Marketing, Paid Social, Shopping Feed Management, Programmatic Advertising, and Ad Creative and Video.
Service for optimizing search engine visibility and driving targeted traffic.
Platform for running paid campaigns on social networks to boost engagement.
Tool for managing product feeds to enhance online retail visibility and sales.
System for automated ad buying and placement across digital channels.
Services for developing creative ads and videos to support marketing campaigns.
Investors in Metric Theory
Metric Theory has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include S⁴Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital advertising and content marketing services are provided globally. | 2014 | s4capital.com | London, United Kingdom |
Investor details for Metric Theory
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People of Metric Theory
12 people are tracked at Metric Theory (12 in leadership); the tracked headcount is 100.
| Name | Role | Group |
|---|---|---|
Ken Baker | CEO | Leadership |
Jeremy Brown | Co-Founder | Leadership |
Adam Edwards | Co-Founder | Leadership |
Jeff Buenrostro | Founder, COO & CPO | Leadership |
Matt Arabie-Ngo | Associate Director, Analytics & Measurement | Leadership |
Alyssa Codd | Director, Learning & Development | Leadership |
Chantelle Johnson | Director, Digital Strategy | Leadership |
Jaime Frey | VP, Account Services | Leadership |
Noah Johnson | Director, Account Services | Leadership |
Brett Fratzke | Account Director | Leadership |
Joel Neustaedter | Senior Director, Account Services | Leadership |
Elliot Gensemer | VP, Account Services | Leadership |
Complete people profiles for Metric Theory
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Timeline of Metric Theory
2 dated milestones of Metric Theory across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Metric Theory is founded.
- Exit Acquired by S⁴Capital.
Competitors of Metric Theory
Metric Theory has 3 listed competitors in our database, 3 of them funded. They include Townsquare Media, Prophet and Tinuiti.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider | ||
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. |
Detailed competitors of Metric Theory
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Web traffic of Metric Theory
The website of Metric Theory (metrictheory.com) receives about 13.6K visits a month and ranks #1,291,482 among all websites worldwide, #2,861 in Online Marketing.
- Monthly visits13.6K
▼ 19.3% vs previous month
- Unique visitors5.7K
per month
- Global rank#1,291,482
among all websites
- Category rank#2,861
Business and Consumer Services · Online Marketing
- Bounce rate44%
- Pages per visit3.6
- Average visit5 min 07 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Metric Theory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jordandigitalmarketing.com | 100% | #3,017,700 | View details | ||
beyondthepaid.com | beyondthepaid.com | 98% | #7,713,254 | – | |
ppcchat.co | ppcchat.co | 87% | – | ||
| tapsense.com | 86% | View details | |||
applications.teradata.com | applications.teradata.com | 85% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Metric Theory
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- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Metric Theory (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Metric Theory
Complete news archive for Metric Theory
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Frequently Asked Questions about Metric Theory
Metric Theory was founded in 2012.
Metric Theory is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Ken Baker is the CEO of Metric Theory, as recorded in our data.
Metric Theory has 100 employees.
Metric Theory was founded in 2012 in San Francisco, United States, as a digital marketing agency. Operations center on lead generation within the marketing sector. Services encompass customer targeting, brand management, data collection, and analytical solutions. E-commerce and retail brands are managed, alongside user acquisition and broader digital marketing efforts, serving clients across various industries.
Metric Theory's top competitors include Townsquare Media, Tinuiti and Prophet.
Metric Theory offers Search Marketing, Paid Social, Shopping Feed Management, Programmatic Advertising, and Ad Creative and Video.
Metric Theory has 1 investor. Key investors include S⁴Capital.
Metric Theory operates through Metric Theory Llc.
Yes. Metric Theory was acquired by S⁴Capital in January 2021.