About mGinger
mGinger is a Media & Entertainment company based in Bengaluru (India) founded in 2007, and was acquired by ValueFirst in June 2012. Opt-in SMS platform for targeted mobile advertising is operated. mGinger has raised $2 million across 1 funding round from investors including ValueFirst, DFJ and NEA. The company has 1 employees. Its focus areas include Enterprise Applications, AdTech, Reward Based Ad Platforms and Mobile. Its legal entity in India is Gingersoft Media Pvt Ltd (U72300DL2007PTC263276).
Company details
mGinger is opt-in subscription-based SMS marketing platform where consumers specify their commercial interests, maximum number of ads they would like to receive in a day, convenient time-slots and their demographic information. Consumers get discount coupons and offers from junglee, Flipkart, Homeshop18, ebay, jabong etc. and monetary incentive for viewing ad and referrals. Had 4M subscribers when got acquired by Valuefirst in 2012.
- Headquarters Bengaluru, India
- Employees 1
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Website mginger.com
- Social LinkedIn X
- Acquired by ValueFirst (Jun 2012)
- Legal Name Gingersoft Media Pvt Ltd
- Date of Incorporation 16 Apr, 2007
- Jurisdiction New Delhi, Delhi, India
- Total Equity Funding$2M (USD)
in 1 rounds
- Latest Funding Round$2M (USD), Seed
Nov 2007
- InvestorsValueFirst
& 2 more
- Employee Count1
- Acquired byValueFirst
(Jun 2012)
Associated legal entities of mGinger
mGinger operates through Gingersoft Media Private Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Gingersoft Media Private Limited CIN U72300DL2007PTC263276 | Amalgamated | 16 Apr 2007 | New Delhi, Delhi | 2 | View details |
Funding Insights of mGinger
mGinger has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in November 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Seed — $2M
- First Round $2M
(Nov 2007)
- Investors Count 2
All 1 funding rounds of mGinger with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2007 | $2M | Seed | – | – |
3 investors in total: 3 institutional.
Investors in mGinger
mGinger has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include ValueFirst, DFJ and NEA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused VC firm | dfj.com | Menlo Park, United States | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
AI conversations are enabled for enterprises across multiple channels. | 2003 | vfirst.com | Gurugram, India |
Investor details for mGinger
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Gingersoft Media Private Limited (mGinger)
Gingersoft Media Private Limited is the primary company behind mGinger. The board of Gingersoft Media Private Limited currently have 2 directors; the longest-serving is Vishwadeep Bajaj, appointed in 2012. 10 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vishwadeep Bajaj DIN 01724145 | Director | 29 Feb 2012 | 14 yrs 8 mo | Gingersoft Media Private Limited |
| Poonam Bajaj DIN 06471365 | Director | 26 Mar 2013 | 13 yrs 7 mo | Gingersoft Media Private Limited |
Timeline of mGinger
3 dated milestones of mGinger across 5 years, from founding to its latest funding, stage changes and deals.
- Founded mGinger is founded.
- Funding First funding round of $2.0M.
- Exit Acquired by ValueFirst.
Top companies in Mobile Advertising
2 companies that operate in the same segment as mGinger (Mobile Advertising) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Frequently Asked Questions about mGinger
mGinger was founded in 2007.
mGinger is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
mGinger is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Nov 2007.
mGinger has 1 employees.
mGinger is opt-in subscription-based SMS marketing platform where consumers specify their commercial interests, maximum number of ads they would like to receive in a day, convenient time-slots and their demographic information. Consumers get discount coupons and offers from junglee, Flipkart, Homeshop18, ebay, jabong etc. and monetary incentive for viewing ad and referrals. Had 4M subscribers when got acquired by Valuefirst in 2012.
mGinger has 3 investors. Key investors include ValueFirst, DFJ, and NEA.
mGinger operates through Gingersoft Media Private Limited.
Yes. mGinger was acquired by ValueFirst in June 2012.
The legal entities of mGinger currently have 2 directors, including Vishwadeep Bajaj, Poonam Bajaj.