About ValueFirst
ValueFirst is a Technology company based in Gurugram (India) founded in 2003 by Vishwadeep Bajaj and Gagan Chadha, and was acquired by Tanla Platforms in June 2023. AI conversations are enabled for enterprises across multiple channels. It operates on a SaaS (Software-as-a-Service) and API-as-a-Product model. ValueFirst has raised $21.75 million across 3 funding rounds from investors including Twilio, Tanla Platforms and Headland Capital Partners. The company has 383 employees. ValueFirst has completed 4 acquisitions, including Indyarocks, Octane and Way2online. ValueFirst was last valued at $67.18 million in February 2011. Its chief executive, as recorded, is Vishwadeep Bajaj. Its Indian entity Valuefirst Digital Media Private Limited reported revenue of ₹684 Cr. ValueFirst offers products and services including SMS Messaging, WhatsApp Business, RCS Business Messaging, Truecaller Messaging, and Email Marketing. Its focus areas include Communication Technology and Messaging Platforms.
Company details
ValueFirst is established as a prominent CPaaS provider, facilitating joyful conversations for global enterprises through various communication channels including SMS, WhatsApp, RCS, Truecaller, email, and voice. Solutions are offered across sectors such as automobile, banking, finance, eCommerce, FMCG, logistics, and retail. Comprehensive platforms and smart APIs are integrated to enable hyper-personalized customer experiences. Native customer data platforms and omni-channel capabilities are combined into powerful solutions, supporting businesses at any scale. Seamless transitions and automation are ensured through familiar API constructs and partnerships with industry leaders like Salesforce and CleverTap.
- Headquarters Gurugram, India
- Employees 383
- Founders Vishwadeep Bajaj, Gagan Chadha
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website vfirst.com
- Social LinkedIn X Facebook YouTube
- Acquired by Tanla Platforms (Jun 2023)
- Legal Name Valuefirst Digital Media Private Limited
- Date of Incorporation 17 Oct, 2003
- Jurisdiction Hyderabad, Telangana, India
- Annual Revenue₹684 Cr
FY 2024 · +4% YoY
- Net Profit₹24.96 Cr
FY 2024
- EBITDA₹90.08 Cr
FY 2024 · 13% margin
- Total Equity Funding$21.75M (USD)
in 3 rounds
- Latest Funding Round$15.4M (USD), Series B
Feb 2011
- InvestorsTwilio
& 5 more
- Employee Count383
- Investments & AcquisitionsIndyarocks
& 3 more
- Acquired by
Associated legal entities of ValueFirst
ValueFirst is associated with 2 registered companies on The Company Check; the primary company is Valuefirst Digital Media Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Valuefirst Digital Media Private Limited CIN U64202TS2003PTC187740 | Active | 17 Oct 2003 | Hyderabad, Telangana | ₹684 Cr | 383 | 4 | View details |
| Pushpsaar Llp CIN ACB-5862 | Active | 15 Jun 2023 | Gurgaon, Haryana | 2 | View details |
Products & Services of ValueFirst
ValueFirst offers a comprehensive portfolio of products and services, including SMS Messaging, WhatsApp Business, RCS Business Messaging, Truecaller Messaging, and Email Marketing.
SMS solutions are provided for instant customer engagement.
WhatsApp tools are offered for automated customer messaging.
RCS technology is used for rich media interactions.
Truecaller platform is utilized for enterprise messaging solutions.
Email campaigns are automated for targeted customer engagement.
Apps and channels of ValueFirst
its YouTube channel ValueFirst has 403 subscribers and 30 videos.
Videos from ValueFirst
The most watched videos on ValueFirst's YouTube channel, ValueFirst (403 subscribers). Click a video to play it here.
More on ValueFirst.
Funding Insights of ValueFirst
ValueFirst has successfully raised a total of $21.75M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15.4 million completed in February 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.75M
- Total Rounds 3
- Last Round Series B — $15.4M
- First Round $261,464
(Oct 2006)
- Investors Count 4
All 3 funding rounds of ValueFirst with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2011 | $15.4M | Series B | $67.18M | Headland Capital Partners | |
| Dec 2008 | $6.09M | Series B | $87.09M | New Enterprise Associates | – |
| Oct 2006 | $261,464 | Seed | $••••• | Emergic |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2011 | $67.18M | •••••••• |
| Dec 2008 | $87.09M | •••••••• |
| Oct 2006 | $••••• | •••••••• |
Full valuation and stage history of ValueFirst
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
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Verified entity values are shown only after access is granted.
Last known valuation $67.18M (Feb 2011). 6 investors in total: 5 institutional and 1 angel.
Investors in ValueFirst
ValueFirst has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Twilio, Tanla Platforms and Headland Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Venture capital fund investing in early-stage tech startup | 2006 | headlandcp.com | Mumbai, India | |
Venture capital funding is provided by Emergic from Mumbai base. | emergic.org | Mumbai, India | ||
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | twilio.com | San Francisco, United States | |
PS Pankaj Saxena | Angel investor, ex-entrepreneur, focused on early-stage Indian startups | unknown_666eed54a93043fc8 | ||
VAS messaging, IoT and cloud telephony solutions provider | 1999 | tanla.com | Hyderabad, India |
Investor details for ValueFirst
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Board of directors of Valuefirst Digital Media Private Limited (ValueFirst)
Valuefirst Digital Media Private Limited is the primary company behind ValueFirst. The boards of the 2 registered companies of ValueFirst currently have 5 directors; the longest-serving is Vishwadeep Bajaj, appointed in 2023. 24 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vishwadeep Bajaj DIN 01724145 | Designated Partner | 15 Jun 2023 | 3 yrs 4 mo | Pushpsaar Llp, Valuefirst Digital Media Private Limited |
| Poonam Bajaj DIN 06471365 | Designated Partner | 15 Jun 2023 | 3 yrs 4 mo | Pushpsaar Llp |
| Ram Sewak Sharma DIN 02166194 | Director | 26 Sep 2024 | 2 yrs 1 mo | Valuefirst Digital Media Private Limited |
| Seshanuradha Chava DIN 08230070 | Director | 26 Sep 2024 | 2 yrs 1 mo | Valuefirst Digital Media Private Limited |
| Anubhav Batra DIN 08729006 | Additional Director | 14 Aug 2025 | 1 yr 2 mo | Valuefirst Digital Media Private Limited |
People of ValueFirst
14 people are tracked at ValueFirst (10 in leadership, 4 in team); the tracked headcount is 383.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO & MD | Leadership | |
| Co-Founder | Leadership | |
Sumit Gaikwad | Head - Sales Operations & Pricing | Leadership |
Pooja Sharma | Head of Customer Experience | Leadership |
Gurmukh Singh | Coo, Valuefirst - A Tanla Company | Leadership |
Debmalya De | Chief Technology Officer | Leadership |
Ashish Mathur | Head of Partnerships | Leadership |
Sachin Khanna | Head of Sales, Enterprise | Leadership |
Mayank Goel | Head of Technical Operations | Leadership |
Akhilesh Singh | Head of Sales, D2C | Leadership |
Saumendra Mohanty | SVP, Government Business | Team |
Deepjyoti Patar | AGM - Product | Team |
Vishav Sondhi | Assistant Sales Manager | Team |
Kiranjeet Kour | Senior Human Resources Manager | Team |
Complete people profiles for ValueFirst
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Financials of ValueFirst
Figures of Valuefirst Digital Media Private Limited, the primary company behind ValueFirst, for FY 2024. Revenue was ₹684 Cr (+4% year on year). Net profit was ₹24.96 Cr. EBITDA was ₹90.08 Cr (13% margin). Revenue has grown at a compounded annual rate of +14% over three years and +8% over five years.
- ₹684 CrRevenue · FY 2024 · +4% YoY
- ₹24.96 CrNet profit
- ₹90.08 CrEBITDA · 13% margin
- ₹17.8 LakhPaid-up capital
- 383Employees (provident fund records)
- +14%Revenue CAGR, 3 years
- +8%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Valuefirst Digital Media Private Limited are on its company page.
Detailed financial statements for ValueFirst
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by ValueFirst
ValueFirst has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Indyarocks, Octane and Way2online.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based marketing platform for email, SMS, and web is provided. | octane.in | Delhi, India | 2007 | May 2017 | •••• | |
Opt-in SMS platform for targeted mobile advertising is operated. | mginger.com | Bengaluru, India | 2007 | Jun 2012 | •••• | |
Entertainment-based social networking with multimedia content is provided. | indyarocks.com | Hyderabad, India | 2007 | Jun 2012 | •••• | |
Data-driven marketing solutions are offered by Way2online. | way2online.com | Hyderabad, India | 2008 | May 2012 | •••• |
Complete acquisition details for ValueFirst
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of ValueFirst
10 dated milestones of ValueFirst across 20 years, from founding to its latest funding, stage changes and deals.
- Founded ValueFirst is founded.
- Funding First funding round of $261K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $15.4M.
- Acquisition Acquires Way2online.
- Acquisition Acquires Indyarocks.
- Acquisition Acquires mGinger.
- Acquisition Acquires Octane.
- Exit Acquired by Twilio.
- Exit Acquired by Tanla Platforms.
Web traffic of ValueFirst
The website of ValueFirst (vfirst.com) receives about 5K visits a month.
- Monthly visits5K
▼ 19.2% vs previous month
Websites whose visitors overlap most with ValueFirst. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| logixmobile.com | 100% | View details | |||
| codeproject.com | 79% | 320.1K | #130,933 | View details | |
developershome.com | developershome.com | 78% | #1,339,657 | – | |
| surbo.io | 71% | 174.7K | #362,120 | View details | |
| goinfinito.com | 71% | 4.8K | #3,756,866 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for ValueFirst
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- 27 similar websites
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Verified entity values are shown only after access is granted.
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Related news about Valuefirst
Complete news archive for ValueFirst
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Frequently Asked Questions about ValueFirst
ValueFirst was founded in 2003 and raised its 1st funding round 3 years after it was founded.
ValueFirst is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Vishwadeep Bajaj is the CEO of ValueFirst, as recorded in our data. They have also founded this company.
ValueFirst is a funded company, having raised a total of $21.75M across 3 funding rounds to date. The company's 1st funding round was a Seed of $261.46K, raised on Oct 2006.
ValueFirst has 383 employees.
The primary company behind ValueFirst, Valuefirst Digital Media Private Limited, reported revenue of ₹684 Cr for FY 2024, up 4% year on year.
ValueFirst is established as a prominent CPaaS provider, facilitating joyful conversations for global enterprises through various communication channels including SMS, WhatsApp, RCS, Truecaller, email, and voice. Solutions are offered across sectors such as automobile, banking, finance, eCommerce, FMCG, logistics, and retail. Comprehensive platforms and smart APIs are integrated to enable hyper-personalized customer experiences. Native customer data platforms and omni-channel capabilities are combined into powerful solutions, supporting businesses at any scale. Seamless transitions and automation are ensured through familiar API constructs and partnerships with industry leaders like Salesforce and CleverTap.
ValueFirst offers SMS Messaging, WhatsApp Business, RCS Business Messaging, Truecaller Messaging, and Email Marketing.
ValueFirst has made 4 acquisitions, including Indyarocks, Octane, and Way2online.
ValueFirst has 6 investors. Key investors include Twilio, Tanla Platforms, Headland Capital Partners, NEA, and Emergic.
The valuation of ValueFirst is $67.18M as of Feb 2011.
ValueFirst is associated with 2 legal entities: Valuefirst Digital Media Private Limited, Pushpsaar Llp.