About Way2online
Way2online is a Technology company based in Hyderabad (India) founded in 2008, and was acquired by ValueFirst in May 2012. Data-driven marketing solutions are offered by Way2online. The company has 32 employees. Its website way2online.com draws about 11 thousand monthly visits. Its Indian entity X2 Private Limited reported revenue of ₹10.35 Cr. The company was acqui-hired. Way2online offers products and services including TruePush, Digitalkites, and Way2SMS. Its focus areas include Enterprise Applications, MarketingTech and Omnichannel Marketing.
Company details
Way2online was founded in 2008 and is headquartered in Hyderabad, India. Operations focus on the marketing technology sector, where data-driven solutions are provided to support customer engagement. Key services include Way2sms for bulk and group SMS delivery, TruePush for push notifications with segmentation capabilities, as well as DigitalKites and Way2news platforms. These tools enable targeted communication across digital channels.
- Headquarters Hyderabad, India
- Employees 32
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website way2online.com
- Social LinkedIn X Facebook Instagram
- Acquired by ValueFirst (May 2012)
- Legal Name X2 Private Limited
- Date of Incorporation 02 May, 2005
- Jurisdiction Hyderabad, Telangana, India
- Annual Revenue₹10.35 Cr
FY 2023 · -66% YoY
- Net Loss-₹2.27 Cr
FY 2023 · -22% margin
- EBITDA-₹87.5 Lakh
FY 2023 · -8% margin
- Investors
- Employee Count32
- Acquired byValueFirst
(May 2012)
Associated legal entities of Way2online
Way2online operates through X2 Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| X2 Private Limited CIN U72200TG2005PTC046071 | Active | 02 May 2005 | Hyderabad, Telangana | ₹10.4 Cr | 32 | 2 | View details |
Products & Services of Way2online
Way2online offers a comprehensive portfolio of products and services, including TruePush, Digitalkites, and Way2SMS.
Platform for sending free push notifications to users.
Tool to connect offline customers with online marketing channels.
Service for sending personal or promotional bulk SMS messages.
Investors in Way2online
Way2online has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include ValueFirst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AI conversations are enabled for enterprises across multiple channels. | 2003 | vfirst.com | Gurugram, India |
Investor details for Way2online
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Board of directors of X2 Private Limited (Way2online)
X2 Private Limited is the primary company behind Way2online. The board of X2 Private Limited currently have 2 directors; the longest-serving is Vanapala Sasendra Kumar, appointed in 2013. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vanapala Sasendra Kumar DIN 02126377 | Director | 17 Jan 2013 | 13 yrs 9 mo | X2 Private Limited |
| Suresh Kumar Uppalapati DIN 06371047 | Director | 24 Feb 2022 | 4 yrs 8 mo | X2 Private Limited |
People of Way2online
4 people are tracked at Way2online (4 in team); the tracked headcount is 32.
| Name | Role | Group |
|---|---|---|
Ravi Kumar Ale | Email Campaign Specialist | Team |
Shantprakash Kulkarni | 3d Artist | Team |
Shweta Chilukuri | Hr Associate Manager | Team |
Mani Kanth | Relationship Manager | Team |
Complete people profiles for Way2online
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Way2online
Figures of X2 Private Limited, the primary company behind Way2online, for FY 2023. Revenue was ₹10.35 Cr (-66% year on year). Net loss was -₹2.27 Cr (-22% margin). EBITDA was -₹87.5 Lakh (-8% margin). Revenue has grown at a compounded annual rate of -45% over three years and -30% over five years.
- ₹10.35 CrRevenue · FY 2023 · -66% YoY
- -₹2.27 CrNet loss · -22% margin
- -₹87.5 LakhEBITDA · -8% margin
- ₹32.1 LakhPaid-up capital
- 32Employees (provident fund records)
- -45%Revenue CAGR, 3 years
- -30%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of X2 Private Limited are on its company page.
Detailed financial statements for Way2online
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Way2online
2 dated milestones of Way2online across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Way2online is founded.
- Exit Acquired by ValueFirst.
Web traffic of Way2online
The website of Way2online (way2online.com) receives about 10.6K visits a month.
- Monthly visits10.6K
▲ 530.8% vs previous month
Websites whose visitors overlap most with Way2online. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| truepush.com | 100% | 3.3K | View details |
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Related news about Way2online
Complete news archive for Way2online
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Frequently Asked Questions about Way2online
Way2online was founded in 2008.
Way2online is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Way2online has 32 employees.
The primary company behind Way2online, X2 Private Limited, reported revenue of ₹10.35 Cr for FY 2023, down 66% year on year.
Way2online was founded in 2008 and is headquartered in Hyderabad, India. Operations focus on the marketing technology sector, where data-driven solutions are provided to support customer engagement. Key services include Way2sms for bulk and group SMS delivery, TruePush for push notifications with segmentation capabilities, as well as DigitalKites and Way2news platforms. These tools enable targeted communication across digital channels.
Way2online offers TruePush, Digitalkites, and Way2SMS.
Way2online has 1 investor. Key investors include ValueFirst.
Way2online operates through X2 Private Limited.
Yes. Way2online was acquired by ValueFirst in May 2012.
The legal entities of Way2online currently have 2 directors, including Suresh Kumar Uppalapati, Vanapala Sasendra Kumar.