About Mic
Mic is a Media & Entertainment company based in New York (United States) founded in 2011, and was acquired by Bustle.company in November 2018. Mic is operated as a digital media platform for news and culture. It operates on a Advertising Model model. Mic has raised $59.53 million across 8 funding rounds from investors including Brandtech Group, Lightspeed Venture Partners and Axel Springer. Its website mic.com draws about 691 thousand monthly visits. Mic offers products and services including Mic Newsletter. Its focus areas include Media, Digital Media and Online News. Its legal entity is BDG Media, Inc. Its competitors include Yahoo, HuffPost and Netscape; 2 of its 3 listed competitors have raised funding.
Company details
Mic is managed as a digital media platform focusing on news, culture, and lifestyle content. Coverage is provided across various sectors including identity, climate impact, and entertainment. Stories and newsletters are delivered to engage audiences with contemporary issues and personal narratives. Emphasis is placed on diverse perspectives in music, politics, and social trends.
- Total Equity Funding$59.53M (USD)
in 8 rounds
- Latest Funding Round$6.5M (USD), Series C
Jun 2017
- InvestorsBrandtech Group
& 10 more
- Acquired byBustle.company
(Nov 2018)
Products & Services of Mic
Mic offers a comprehensive portfolio of products and services, including Mic Newsletter.
Daily newsletter covering music, entertainment, and politics.
Apps and channels of Mic
its YouTube channel Mic has 520K subscribers and 30 videos.
Videos from Mic
The most watched videos on Mic's YouTube channel, Mic (520K subscribers). Click a video to play it here.
More on Mic.
Funding Insights of Mic
Mic has successfully raised a total of $59.53M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $6.5 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $59.53M
- Total Rounds 8
- Last Round Series C — $6.5M
- First Round $300,000
(Feb 2012)
- Investors Count 10
All 8 funding rounds of Mic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $6.5M | Series C | – | – | |
| Apr 2017 | $21M | Series C | – | Lightspeed Venture Partners | |
| Mar 2016 | $332,342 | Series B | – | – | – |
| Jun 2015 | $17M | Series B | – | Lightspeed Venture Partners | |
| Apr 2014 | $10M | Series A | – | – | |
| Oct 2013 | $3.17M | Series A | – | Lightspeed Venture Partners | |
| Feb 2013 | $1.23M | Seed | – | – | – |
| Feb 2012 | $300,000 | Seed | – | – | – |
11 investors in total: 11 institutional.
Investors in Mic
Mic has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Brandtech Group, Lightspeed Venture Partners and Axel Springer.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Early to mid-stage ventures are funded by the firm. | timewarner.com/company/time-warner-investments | New York, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Tech focused VC firm investing in early-stage startups in the US | advancitcapital.com | New York, United States | ||
Tech focused VC firm investing in early stage companies in the US | redswan.vc | New York, United States | ||
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom | |
Creative collective builds portfolio to solve societal and economic issues worldwide. | 2014 | kyu.com | New York, United States | |
AI and tech-enabled marketing and branding services are provided. | 2015 | thebrandtechgroup.com | New York, United States | |
Provider of news media, digital content, and technology-based journalism | 1946 | axelspringer.com | Berlin, Germany | |
Funding is directed toward journalism and arts initiatives. | 1950 | knightfoundation.org | Miami, United States |
Investor details for Mic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mic
1 people are tracked at Mic (1 in leadership).
| Name | Role | Group |
|---|---|---|
Debbie Young | President | Leadership |
Complete people profiles for Mic
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Mic
4 dated milestones of Mic across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Mic is founded.
- Funding First funding round of $300K.
- Funding Latest funding round, Series C, of $6.5M.
- Exit Acquired by Bustle.company.
Competitors of Mic
Mic has 3 listed competitors in our database, 2 of them funded. They include Yahoo, HuffPost and Netscape.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yahoo.com | 1994 | New York, United States | $6.8M | 4,480 | News, insights, and services are delivered via an online platform. | |
| huffpost.com | 2005 | New York, United States | $37M | Digital news and opinion content are published online by HuffPost. | ||
| netscape.com | 1994 | Dulles, United States | News on multiple categories is delivered via an online platform. |
Detailed competitors of Mic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mic
The website of Mic (mic.com) receives about 691.3K visits a month and ranks #83,735 among all websites worldwide, #5,921 in Arts and Entertainment.
- Monthly visits691.3K
▼ 9.3% vs previous month
- Unique visitors473.2K
per month
- Global rank#83,735
among all websites
- Category rank#5,921
Arts and Entertainment
- Bounce rate56%
- Pages per visit1.6
- Average visit1 min 42 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Mic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| elitedaily.com | 100% | 2.4M | #28,147 | View details | |
flashbak.com | flashbak.com | 85% | #173,384 | – | |
| inverse.com | 75% | 2.1M | #34,202 | View details | |
| npr.org | 73% | 71.2M | #1,011 | View details | |
| genius.com | 71% | 176.6M | #240 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mic
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Mic (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Mic
Complete news archive for Mic
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Mic
Mic was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Mic is headquartered in New York, United States. It is registered at New York, New York, United States.
Mic is a funded company, having raised a total of $59.53M across 8 funding rounds to date. The company's 1st funding round was a Seed of $300K, raised on Feb 2012.
Mic is managed as a digital media platform focusing on news, culture, and lifestyle content. Coverage is provided across various sectors including identity, climate impact, and entertainment. Stories and newsletters are delivered to engage audiences with contemporary issues and personal narratives. Emphasis is placed on diverse perspectives in music, politics, and social trends.
Mic offers Mic Newsletter.
Mic has 11 investors. Key investors include Brandtech Group, Lightspeed Venture Partners, Axel Springer, Lerer Hippeau, and WPP.
Mic operates through Bdg Media, Inc..
Yes. Mic was acquired by Bustle.company in November 2018.
The website of Mic receives about 691 thousand visits a month and ranks #83,735 among all websites worldwide.